Jumei International Holding Ltd. said its initial public offering of 11.1 million American depositary shares priced at $22 per ADS. The total offering size was about $245.1 million.

The Chinese online retailer of beauty products will begin trading on the New York Stock Exchange under the ticker symbol JMEI on Friday. Jumei sells cosmetics brands such as Dior and Lancome, often through flash sales, via the Web and mobile apps. It previously raised money from U.S. and European venture-capital firms, including Sequoia Capital.

Jumei's IPO comes as other high-profile IPOs are set to list in the U.S. rather than in Hong Kong: Alibaba Group and its rival JD.com Inc. JD is China's second-largest e-commerce company by transactions and lists next week on Nasdaq. It said it plans to raise about $1.7 billion and collect $1.2 billion in a private-share placement with its strategic partner, social-media company Tencent Holdings Ltd.

Earlier this month, Alibaba, China's biggest e-commerce company, officially filed plans to offer shares in the U.S. in a deal that would value the company at more than $100 billion, confirming the scale of its e-commerce operations ahead of what is expected to be one of the largest stock listings in history.

Goldman Sachs Group Inc., Credit Suisse Securities AG, J.P. Morgan Securities LLC and China Renaissance Securities Hong Kong Ltd. are acting as joint bookrunners for Jumei's IPO; Piper Jaffray & Co. and Oppenheimer & Co. Inc. are acting as co-managers for the offering.

Write to Josee Rose at josee.rose@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Jumei (NYSE:JMEI)
Historical Stock Chart
From May 2024 to Jun 2024 Click Here for more Jumei Charts.
Jumei (NYSE:JMEI)
Historical Stock Chart
From Jun 2023 to Jun 2024 Click Here for more Jumei Charts.