Hyatt’s diverse brand portfolio reflects
sustained growth, fueled largely by its independent collection and
lifestyle brands
Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt
affiliate has entered into six new management and franchise
agreements for hotels in Europe across The Unbound Collection by
Hyatt, JdV by Hyatt, Hyatt Centric, and Hyatt Regency brands,
further emphasizing a growing desire from travelers, World of Hyatt
members, and owners for hotels that offer unique, differentiated
experiences and foster genuine connections with people and
cultures.
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Hotel Rhodania Crans Montana (Photo:
Business Wire)
Today’s announcement builds on Hyatt’s growth strategy to
significantly expand its brand portfolio in Europe by the end of
2023 – the six new executed agreements are expected to increase
Hyatt’s brand presence in France, Germany, Italy, Spain, and
Switzerland. This is in addition to the recently announced planned
acquisition of Apple Leisure Group (ALG), which is expected to
expand Hyatt’s European brand footprint by 60 percent.
“The newly executed agreements highlight the positive strides we
are making towards our growth strategy in Europe, and the new
projects sit alongside a strong pipeline of Hyatt-branded hotels
scheduled to open over the coming years,” said Felicity
Black-Roberts, Hyatt’s vice president development, Europe.
“Confidence in the hospitality sector remains high among investors,
and we are delighted to collaborate with leading owners and
operators who recognize the value and profitability of Hyatt’s
entire brand portfolio, with an emphasis on Hyatt’s independent
collections, including The Unbound Collection by Hyatt and JdV by
Hyatt brands, and lifestyle brands, including Hyatt Centric. With
these new deals, we are asserting our expertise in leisure
destinations, reinforcing that Hyatt’s brands continue to resonate
and cater to leisure travelers.”
Newly executed deals include:
The Unbound Collection by Hyatt
The Unbound Collection by Hyatt hotel in Crans-Montana,
Switzerland
The luxurious boutique hotel Rhodania in the Swiss Alps is
expected to join The Unbound Collection by Hyatt in 2023. The
41-room hotel is currently located right on the third tee of the
famous Severiano Ballesteros golf course, approximately 4,900 feet
(1,500 meters) above sea level in one of the most prestigious and
well-established year-round mountain destinations in Switzerland.
The region is also well known for its wealth of sporting options,
including skiing, mountain biking, hiking and golfing; one of the
most renowned golf tournaments played on European soil takes place
in Crans-Montana each year. The hotel is expected to deliver on the
brand’s mission of providing experiences that inspire unforgettable
memories for guests seeking elevated yet unscripted service when
they travel. Inside the hotel, the rooms and suites will be
characterized by their elegant and luxurious décor. The hotel’s
food and beverage outlets will offer high-quality local products
and regional cuisine at both the main restaurant and the Swiss
Chalet, creating unique dining experiences for worldly,
independent-minded guests.
ll Tornabuoni Hotel in Florence, Italy
A Hyatt affiliate has entered into a franchise agreement with AG
Group for Il Tornabuoni Hotel in Florence, which will join The
Unbound Collection by Hyatt brand. The luxury boutique 62-room
hotel is expected to open in October 2021 and will be the first
Hyatt-branded property in Florence. The historic property on the
Via de Tornabuoni will be surrounded by many high-end fashion
boutiques and some of the most extraordinary tourist attractions.
Guests will be able to step back in time with a climb up Giotto’s
Campanile, a marbled Gothic tower that delivers spectacular views
across the city, and will find the historic Ponte Vecchio, which is
a Medieval bridge hosting authentic Italian jewelry shops, right at
their doorstep. Carefully curated, the hotel’s interior design will
truly reflect its historic roots from the Renaissance era, offering
guests a story-worthy experience. References to the city’s
architecture, history, nature, and food will be woven throughout
the hotel’s design and amenities.
JdV by Hyatt The Tribune Hotel
in Rome, Italy
The Tribune Hotel, which is expected to join the JdV by Hyatt
brand, will mark a significant and long-awaited milestone in
Hyatt’s growth strategy: the introduction of the Hyatt brand to
Rome. A Hyatt affiliate has entered into a franchise agreement with
AG Group for the new hotel in the UNESCO World Heritage Site city.
The hotel is slated to open in October 2021. Once the capital of an
ancient republic and empire, Rome is known as the “Eternal City,”
remaining today a political capital, religious center, and memorial
to the creative imagination of the past. Located just off the Via
Veneto, made famous in Federico Fellini’s film La Dolce Vita, and
close to major tourist attractions, the 52-room upscale hotel will
inspire playful travel through neighborhood connections. Whether
guests are planning to conclude the evening in style on the hotel’s
rooftop terrace with views of the Villa Borghese or head out to
wander like a local through the city’s nightlife, the vibrant
Tribune Hotel will welcome everyone with its socially inclusive
concept in the center of Rome’s most happening neighborhood.
A JdV by Hyatt hotel in Bordeaux, France
Driving further momentum within Hyatt’s independent collections
portfolio, the JdV by Hyatt brand is expected to debut its first
hotel in Bordeaux, France, a city rich in architectural and
cultural heritage with highlights including its famous harbor, Port
de la Lune, a UNESCO World Heritage Site. A Hyatt affiliate has
entered into a franchise agreement with Alboran Hotels and
Hospitality for a JdV by Hyatt hotel, which is expected to open in
2022. Located in one of the most active districts of Bordeaux, the
independent hotel will be a true reflection of the local
neighborhood, enabling guests to immerse themselves in Bordeaux’s
culture and connect with its communities. The 147-room property
will feature a main restaurant and bar, where guests can enjoy
regional flavors, cuisines and drinks, as well as a private rooftop
speakeasy bar and terrace for unique experiences. Further
thoughtful reflections of the local culture throughout the hotel
will invite guests seeking vibrant and socially inclusive stays to
embrace the free spirit of Bordeaux.
Hyatt Centric Hyatt Centric
Altstadt Hamburg in Hamburg, Germany
The Hyatt Centric brand will debut in Germany under a franchise
agreement between a Hyatt affiliate and SV Hotel AG. Hyatt Centric
Altstadt Hamburg will be located on Moenckebergstrasse, one of
Hamburg’s most vibrant shopping streets. As a brand synonymous with
adventure and being in the center of the action, the Hyatt Centric
brand is a perfect addition to this vibrant location. In addition
to securing a strong entry for the brand in Hamburg, a key
international destination for leisure and business, Hyatt Centric
Altstadt Hamburg is slated to open in 2025 and will be the second
Hyatt-branded hotel in the city, joining Park Hyatt Hamburg. The
property will feature a stunning top-floor panoramic restaurant and
bar, outdoor seating, and a fitness center.
Hyatt Regency Hyatt Regency
Madrid Residences in Madrid, Spain
Hyatt Regency Hesperia Madrid will expand on its current hotel
accommodations to include a residential component – Hyatt Regency
Madrid Residences. With 22 premium apartments, the new complex will
be located at Paseo de la Castellana, in the heart of the financial
center of the capital and in close proximity to many international
businesses, diplomatic offices and embassies. The residences will
offer lush and spacious apartments, ranging from 1,000 square feet
(100 square meters) to an exceptional 3,700- square-foot (350
square meter) penthouse that will feature a 1,000-square-foot (100
square meter) terrace with panoramic views of the city's main
avenue. Designed for productivity and peace of mind, guests of
Hyatt Regency Madrid Residences will have access to the services
and amenities at Hyatt Regency Hesperia Madrid. Guests that seek
intuitive experiences and stress-free environments will find all
they need to stay connected and energized at Hyatt Regency Madrid
Residences.
Recent Hyatt hotel openings across Europe include:
- Hyatt Place Ekaterinburg in Ekaterinburg, Russia
- Hyatt Place London City East in London, United Kingdom
- 7Pines Resort Ibiza, part of the Destination by Hyatt brand, in
Ibiza, Spain
- Hyatt Regency Zurich Airport The Circle in Zurich,
Switzerland
- Hôtel du Palais Biarritz, re-opened as part of The Unbound by
Hyatt Collection brand, in Biarritz, France
- Three Story Hotels in Sweden, which joined the JdV by Hyatt
brand, including Story Hotel Riddargatan and Story Hotel
Signalfabriken Stockholm and Story Hotel Studio Malm� in Malm�
For more information about Hyatt hotels, please visit:
www.hyatt.com.
The term “Hyatt” is used in this release for convenience to
refer to Hyatt Hotels Corporation and/or one or more of its
affiliates.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company offering 20 premier brands. As of June
30, 2021, the Company's portfolio included more than 1,000 hotel
and all-inclusive properties in 68 countries across six continents.
The Company's purpose to care for people so they can be their best
informs its business decisions and growth strategy and is intended
to attract and retain top employees, build relationships with
guests and create value for shareholders. The Company's
subsidiaries operate, manage, franchise, own, lease, develop,
license, or provide services to hotels, resorts, branded
residences, and vacation ownership properties, including under the
Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound
Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®,
Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt
Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt
Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and
operates the World of Hyatt® loyalty program that provides distinct
benefits and exclusive experiences to its valued members. For more
information, please visit www.hyatt.com.
About AG Group
AG Group is Italy’s first Italian-owned hospitality group
capable of providing all aspects of demand for tourism in-house
with boutique hotels, DMC/ tour operator & event management,
hotel consultancy, culinary outlets and retirement homes. The motto
“Your Gateway to Italy” embraces their position as a doorway to the
best of Italy. Founded by entrepreneur Andrea Girolami who brings
over twenty years in the hospitality and tourism sector, AG Group
is comprised of five divisions including:
- AG Hotels: Collection of 11 four- and five-star luxury
hotels in Rome and Florence
- AG Boutique Journey: DMC, tour operator and special
events company specializing in group travel, FIT travel, corporate
and events, luxury travel and weddings
- AG Hotel Consulting: Hotel consulting services,
including revenue management, for over 30 four- and five-star
hotels throughout Italy
- AG Foodies: F&B division which includes Diana
bistrot and the terraces of two AG Hotels in Rome
- AG Domus Nova: luxury retreats for the elderly
For more information on AG Group Italy including AG Hotels, AG
Boutique Journey, AG Hotel Consulting and AG Foodies, please visit
https://www.aggroupitaly.it/ and follow us on Instagram and
Facebook
Alboran Hotels and
Hospitality
Alboran is an active owner of hotel properties with in-depth
hotel knowledge and experience of all operating models. Founded in
2016, Alboran’s business concept stands for two main skills, real
estate and hotel operations with a focus on sizeable hotels in key
leisure and corporate destinations. The ambition of the company is
to actively own, manage and develop hotel properties through hotel
ownership and management with long term vision. Alboran supports
its assets and partners through 3 businesses lines: Hotel
Management, Asset Management & Property Management and
Consultancy.
Alboran is managed by its founding shareholders, Eric Omgba,
Jérôme Bosc and Yann Caillère, hotel industry expert and former
CEO/President of Accor, Disneyland Paris, Louvre Hôtels and Pierre
& Vacances Groups. Alboran has an integrated business model and
is active throughout the value chain with the goal of offering the
most attractive platform for hotel operations. Its platform
provides the necessary support for the day to day management of
hotel operations. Alboran operates on its own behalf or on behalf
of third parties. This platform is approved by the leading hotel
franchisors. Alboran owns 17 hotels with more than 1,500 bedrooms
and 10 hotel brands across Economic, Mid-range, Upper Mid-range and
Premium segments. This portfolio is represented in 9 cities in
France.
About SV Group
SV Hotel is part of the hospitality and hotel management group
SV Group, headquartered in Dübendorf near Zurich. As a franchisee,
SV Hotel operates hotels of the Marriott brands Courtyard,
Residence Inn, Renaissance and Moxy in Switzerland and Germany.
Hyatt Centric is a new addition to the portfolio with its first
hotel in Hamburg. The hotel portfolio also includes its own
award-winning brand Stay KooooK and the hotels La Pergola in Bern
and Amaris in Olten, Switzerland. SV Group employs around 7,000
people in the DACH region.
About Hesperia Hotels & Resorts
Hesperia Hotels & Resorts is one of Spain’s leading hotel
groups, with an established presence in urban and leisure
destinations. It is one of the companies with the most experience
and knowledge of the industry, having been in operation for more
than 20 years. Its portfolio encompasses 28 hotels, all being 3, 4
and 5-star properties that amount to 3,924 rooms and 1,300
employees. Its hotels are designed to offer clients contemporary
accommodations and customized services in places with a high-volume
of urban and leisure travel, which strengthens its resistance to
potential decreases in tourism. The group maintains its commitment
to a portfolio of high-quality and diversified assets both
geographically and by type of activity, resulting in balanced
revenues, reduced city risk, greater growth opportunities, and less
exposure to seasonality.
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Our actual
results, performance or achievements may differ materially from
those expressed or implied by these forward-looking statements. In
some cases, you can identify forward-looking statements by the use
of words such as “may,” “could,” “expect,” “intend,” “plan,”
“seek,” “anticipate,” “believe,” “estimate,” “predict,”
“potential,” “continue,” “likely,” “will,” “would” and variations
of these terms and similar expressions, or the negative of these
terms or similar expressions. Such forward-looking statements are
necessarily based upon estimates and assumptions that, while
considered reasonable by us and our management, are inherently
uncertain. Factors that may cause actual results to differ
materially from current expectations include, but are not limited
to, the duration of the COVID-19 pandemic and the pace of recovery
following the pandemic, any additional resurgence, or COVID-19
variants; the short and longer-term effects of the COVID-19
pandemic, including the demand for travel, transient and group
business, and levels of consumer confidence;; the impact of the
COVID-19 pandemic, any additional resurgence, or COVID-19 variants,
and the impact of actions that governments, businesses, and
individuals take in response, on global and regional economies,
travel limitations or bans, and economic activity, including the
duration and magnitude of its impact on unemployment rates and
consumer discretionary spending; the broad distribution of COVID-19
vaccines and wide acceptance by the general population of such
vaccines; the ability of third-party owners, franchisees, or
hospitality venture partners to successfully navigate the impacts
of the COVID-19 pandemic, any additional resurgence, or COVID-19
variants; general economic uncertainty in key global markets and a
worsening of global economic conditions or low levels of economic
growth; the rate and the pace of economic recovery following
economic downturns; levels of spending in business and leisure
segments as well as consumer confidence; declines in occupancy and
average daily rate; limited visibility with respect to future
bookings; loss of key personnel; domestic and international
political and geo-political conditions, including political or
civil unrest or changes in trade policy; hostilities, or fear of
hostilities, including future terrorist attacks, that affect
travel; travel-related accidents; natural or man-made disasters
such as earthquakes, tsunamis, tornadoes, hurricanes, floods,
wildfires, oil spills, nuclear incidents, and global outbreaks of
pandemics or contagious diseases, such as the COVID-19 pandemic, or
fear of such outbreaks; our ability to successfully achieve certain
levels of operating profits at hotels that have performance tests
or guarantees in favor of our third-party owners; the impact of
hotel renovations and redevelopments; risks associated with our
capital allocation plans, share repurchase program, and dividend
payments, including a reduction in, or elimination or suspension
of, repurchase activity or dividend payments; the seasonal and
cyclical nature of the real estate and hospitality businesses;
changes in distribution arrangements, such as through internet
travel intermediaries; changes in the tastes and preferences of our
customers; relationships with colleagues and labor unions and
changes in labor laws; the financial condition of, and our
relationships with, third-party property owners, franchisees, and
hospitality venture partners; the possible inability of third-party
owners, franchisees, or development partners to access capital
necessary to fund current operations or implement our plans for
growth; risks associated with potential acquisitions and
dispositions and the introduction of new brand concepts; the timing
of acquisitions and dispositions, and our ability to successfully
integrate completed acquisitions with existing operations; failure
to successfully complete proposed transactions (including the
failure to satisfy closing conditions or obtain required
approvals); our ability to successfully execute on our strategy to
expand our management and franchising business while at the same
time reducing our real estate asset base within targeted timeframes
and at expected values; declines in the value of our real estate
assets; unforeseen terminations of our management or franchise
agreements; changes in federal, state, local, or foreign tax law;
increases in interest rates and operating costs; foreign exchange
rate fluctuations or currency restructurings; lack of acceptance of
new brands or innovation; general volatility of the capital markets
and our ability to access such markets; changes in the competitive
environment in our industry, including as a result of the COVID-19
pandemic, industry consolidation, and the markets where we operate;
our ability to successfully grow the World of Hyatt loyalty
program; cyber incidents and information technology failures;
outcomes of legal or administrative proceedings; violations of
regulations or laws related to our franchising business; and other
risks discussed in the Company’s filings with the U.S. Securities
and Exchange Commission (“SEC”), including our annual report on
Form 10-K and our Quarterly Reports on Form 10-Q, which filings are
available from the SEC. These factors are not necessarily all of
the important factors that could cause our actual results,
performance or achievements to differ materially from those
expressed in or implied by any of our forward-looking statements.
We caution you not to place undue reliance on any forward-looking
statements, which are made only as of the date of this press
release. We undertake no obligation to update publicly any of these
forward-looking statements to reflect actual results, new
information or future events, changes in assumptions or changes in
other factors affecting forward-looking statements, except to the
extent required by applicable law. If we update one or more
forward-looking statements, no inference should be drawn that we
will make additional updates with respect to those or other
forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20210907005288/en/
MEDIA: Siân Rylander Hyatt sian.rylander@hyatt.com
Milica Ferreira da Silva Hyatt – Europe, Africa and Middle East
and Southwest Asia milica.ferreiradasilva@hyatt.com
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