Harris Corporation and CBS Sports Broadcasting NCAA Men's Basketball Championship in High-Definition Television for Third Consec
March 22 2007 - 9:23AM
PR Newswire (US)
MELBOURNE, Fla., March 22 /PRNewswire-FirstCall/ -- Harris
Corporation (NYSE:HRS), an international communications and
information technology company, and CBS Sports announced today that
Harris is sponsoring CBS Sports' high-definition television (HDTV)
coverage of the NCAA Men's Basketball Championship tournament. This
is the third consecutive year that Harris and CBS Sports have
teamed to deliver the tournament in HDTV. Beyond this sponsorship,
Harris Corporation has been a key supplier of HD- enabling
technology to the CBS Television Network. Harris video compression
and networking products, including the Harris(R) FlexiCoder(TM),
NetPlus(TM) and NetVX(TM), provide compression and distribution of
the high-definition television programming of the CBS Television
Network, while Harris digital television transmitters deliver the
final programming to many of the homes viewing this sports
programming. For the first time, HD coverage of the 2007 NCAA Men's
Division I Basketball Tournament includes all 63 games during the
tournament, which began March 15 with the first round of play and
will conclude with the National Championship Game on April 2 at the
Georgia Dome in Atlanta. For the third consecutive year, all 12
games from the four regional sites in San Antonio, San Jose, St.
Louis and East Rutherford are airing in HD. CBS Sports will air the
two national semi-final games and the National Championship Game in
high definition for the eighth consecutive year. "We are pleased to
have Harris as our HD college basketball and March Madness partner
for a third consecutive year as together we bring college
basketball coverage to viewers in vivid HD, and we reaffirm CBS'
leadership in HD sports broadcasting," said Martin D. Franks,
executive vice president, Planning, Policy and Government
Relations, CBS Corporation. "Harris Corporation is proud to once
again work with CBS Sports to deliver one of the premier sporting
events in HDTV," said Howard L. Lance, chairman, president, and
chief executive officer of Harris Corporation. "More viewers than
ever before will be watching the tournament on high-definition
displays, and we are delighted to be part of this exciting series
of sports telecasts." The telecasts, being presented live by CBS
Sports, are "unified" productions produced in HDTV's highest
definition format, 1080i, and down- converted for the CBS
Television Network's analog broadcast coverage. This production
technique also produces a better quality analog picture. Whether
watching in widescreen HD or traditional 4x3 analog, viewers see
the same camera angles, replays and graphics, and will hear the
same play by play. All high-definition games are broadcast in 5.1
channels of CD-quality surround sound. The addition of surround
sound audio to the broadcast, coupled with the clarity of 1080
lines of picture resolution, brings the stadium experience to the
viewer's home. About CBS CBS Television is comprised of the CBS
Television Network -- with more than 200 owned and affiliated
stations reaching virtually every television home in the United
States; the Network's programming arms CBS Entertainment, CBS News
and CBS Sports; and CBS Enterprises, a global leader in
distribution. About Harris Corporation Harris' Broadcast
Communications Division is the ONE company delivering interoperable
workflow solutions across the entire broadcast delivery chain for
HDTV, SDTV, IPTV, mobile TV or any other media transmission
standard. By providing interoperability across the entire product
portfolio, Harris is able to offer customers integrated solutions
that improve workflows, save money, enable new revenue streams and
provide a migration path to emerging new media business models.
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the
company has annual revenue of about $4 billion and more than 14,000
employees -- including more than 6,000 engineers and scientists.
Harris is dedicated to developing best-in-class assured
communications(TM) products, systems, and services for global
markets, including government communications, RF communications,
broadcast communications, and wireless transmission network
solutions. Additional information about Harris Corporation is
available at http://www.harris.com/. DATASOURCE: Harris Corporation
CONTACT: Brent Dietz of Harris Media Relations, +1-321-724-3554, or
Web site: http://www.harris.com/
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