Harris Corporation Deploys MicroStrategy for Broadcast Sales and Financial Reporting Application
May 03 2006 - 9:00AM
PR Newswire (US)
MCLEAN, Va., May 3 /PRNewswire-FirstCall/ -- MicroStrategy(R)
Incorporated (NASDAQ:MSTR), a leading worldwide provider of
business intelligence (BI) software, today announced that Harris
Corporation (NYSE:HRS) has deployed MicroStrategy software to
support its sales and financial reporting application for the
broadcast industry. Harris is an international communications and
information technology company serving government and commercial
markets in more than 150 countries. Harris Software Systems, a
business unit of Harris' Broadcast Communications Division,
develops software solutions for advertising, media management,
broadband, digital asset management, and automation for workflow
management. MicroStrategy was selected by Harris Software Systems
to support its MART application, an advanced web-based data
warehouse solution that gathers critical sales and financial data
for individual television stations and their corporate offices.
With the MicroStrategy-based reports from MART, station and
corporate managers can view sales and revenue data by multiple
variables including advertiser, agency, product category,
salesperson, geographic region, network affiliation, program, and
daypart. MART and MicroStrategy enable corporate managers to
analyze consolidated sales and financial information to gain
greater insights into their station group, while providing
individual station managers the ability to view customized reports
with secure access to just the data related to their station.
Harris chose MicroStrategy because of its flexible, secure,
web-based environment that is easy to use for both business and
power users. "MicroStrategy offers an excellent analysis and
reporting environment that provides web-based access to large
amounts of data to a wide variety of users," said Michael
Davenport, Product Line Manager for MART, Harris Corporation.
"Using MART and MicroStrategy, broadcasters can measure results and
make decisions based on more complete and accurate data across
their entire station group." "We are delighted to play an integral
role in Harris Corporation's MART application," said MicroStrategy
COO, Sanju Bansal. "MicroStrategy's flexibility, easy to use
interface, and scalability for large databases offer Harris a
powerful analytic and reporting solution for their broadcast
customers." About Harris Corporation Harris is an international
communications and information technology company serving
government and commercial markets in more than 150 countries. With
headquarters in Melbourne, Florida, the company has annual sales of
over $3 billion and more than 13,000 employees -- including 5,500
engineers and scientists -- dedicated to the development of
best-in-class assured communications(TM) products, systems, and
services. The company's operating divisions serve markets for
government communications, RF communications, broadcast
communications, and microwave communications. Additional
information about Harris Corporation is available at
http://www.harris.com/. About MicroStrategy Founded in 1989,
MicroStrategy is a global leader in business intelligence (BI)
technology. MicroStrategy provides integrated reporting, analysis,
and monitoring software that helps leading organizations worldwide
make better business decisions every day. Companies choose
MicroStrategy for its advanced technical capabilities,
sophisticated analytics, and superior data and user scalability.
More information about MicroStrategy (NASDAQ:MSTR) is available at
http://www.microstrategy.com/. MicroStrategy and MicroStrategy
Business Intelligence Platform are either trademarks or registered
trademarks of MicroStrategy Incorporated in the United States and
certain other countries. Other product and company names mentioned
herein may be the trademarks of their respective owners. Contact:
Wende Cover MicroStrategy Incorporated 1-703-770-1646 DATASOURCE:
MicroStrategy Incorporated CONTACT: Wende Cover of MicroStrategy
Incorporated, +1-703-770-1646, Web site:
http://www.microstrategy.com/ http://www.harris.com/
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