Harris Corporation Demonstrates Unique IP-based Content Management and Delivery Capabilities With Integrated Demonstrations at
April 18 2006 - 9:00AM
PR Newswire (US)
Digital Newsgathering, IPTV, Localized Ad Insertion, New Services
Provisioning and Mobile TV Among the Featured Applications
CINCINNATI, April 18 /PRNewswire-FirstCall/ -- Harris Corporation
(NYSE:HRS) will illustrate its innovations in digital content
management and delivery at NAB2006. Demonstrations at Harris booths
#SU2929 and #C807 will convey the company's unique ability to
support next-generation, IP-based business models, and to integrate
business systems for content management and distribution with video
infrastructure from the Leitch business portfolio. Visitors to the
Harris displays will be shown how Harris customers can improve
workflow efficiencies over IP networks, enabling them to offer new
services and reduce operational costs. "As the media and
entertainment industry moves to an IT-centric model, our customers
face a learning curve to integrate new revenue-generating business
models with their evolving back office," said Tim Thorsteinson,
president, Harris Broadcast Communications Division. "At NAB2006,
Harris will demonstrate multiple real-world applications that
convey the value we bring in creating new ways of managing and
delivering content in the emerging IP arena." Demonstrations that
encompass the intelligent management of news, interstitial
material, and long- and short-form programming include the
following. * Digital Newsgathering -- This demonstration shows how
broadcasters and content originators can support end-to-end
newsgathering in an application called NewsNet(TM). The NewsNet
application supports the full digital news workflow by providing
shared access to content hosted on NEXIO(TM) servers by leveraging
industry standards such as the media object server (MOS)
communication protocol. NewsNet(TM) spans the full range of news
applications: ingest, editing, management, monitoring, rundown and
play-out. The Digital Newsgathering demo can be viewed in the South
Hall at the "News" wall located at Harris booth #SU2929. * IPTV --
This demonstration shows Harris' unique ability to supply the three
core capabilities a provider needs to run an IPTV network: software
to manage content delivery, video infrastructure for reliable
program transport, and network monitoring to maintain quality of
service. The Harris IPTV offering can be viewed in the South Hall
at the "Content Processing and Channel Release" wall located at
Harris booth #SU2929. * Localized Ad Insertion -- MSOs and newly
emerging service providers rely on their IP networks to reach more
tightly segmented audiences with localized versions of branded
programming and ads. The Localized Ad Insertion demonstration is
unique in that it shows how Harris Automation can be used to manage
not only the insertion of the localized content, but also the
associated branding, from a central location. Customers can view
this demonstration in the South Hall at the "Content Processing and
Channel Release" wall located at Harris booth #SU2929. * New
Service Provisioning -- In this application Harris shows how
content originators can apply the H-Class(TM) Content Delivery
Platform to intelligently automate the business rules associated
with finding, managing, repurposing, and distributing digital
content -- along with all permutations of the same content -- to
different subscribers. Harris enables new services to new
subscribers by linking H-Class(TM) Digital Asset Management with
H-Class(TM) Intelligent Transport. Demonstrations of content flow
in support of new service provisioning can be found in the South
Hall at Harris booth #SU2929 in the H-Class(TM) Platform
demonstration area. * Mobile TV -- In support of the evolving
mobile TV market, Harris has extended its proven transmission
capabilities to enable its customers to broadcast content to
subscribers using mobile devices. Harris will be delivering content
to mobile devices via its Atlas(TM) digital UHF transmitters for
DVB-H and FLO(TM) modulation, as well as its new Cool Play(TM) 1670
MHz transmitter for DVB-H modulation. Customers can view these
demonstrations in the Central Hall at Harris booth #C807. About
Harris Broadcast Communications Division Harris is an international
communications and information technology company serving
government and commercial markets in more than 150 countries. With
headquarters in Melbourne, Florida, the company has annual sales of
over $3 billion and more than 13,000 employees -- including 5,500
engineers and scientists -- dedicated to the development of
best-in-class assured communications(TM) products, systems, and
services. The company's operating divisions serve markets for
government communications, RF communications, broadcast
communications, and microwave communications. Additional
information about Harris Corporation is available at
http://www.harris.com/ . DATASOURCE: Harris Corporation CONTACT:
Mary Beth Harnett, Harris Broadcast Communications Division,
+1-513-459-3620, or ; or Laura Whitaker, VP Leitch Marketing
Communications, +1-408-782-1201, or ; or K.C. Du Fay, Sterling
Communications, Inc., +1-415-392-2300, or , for Harris Web site:
http://www.harris.com/ http://www.nabshow.com/default.asp Company
News On-Call: http://www.prnewswire.com/comp/638606.html
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