CORRECTING and REPLACING: GUESS?, Inc. Announces GUESS x J Balvin ‘Colores’ Capsule Collection June 19th, 2020 Launch Date
June 15 2020 - 9:52AM
Business Wire
Iconic fashion brand teams up with global music
superstar to create an exclusive ‘GUESS x J Balvin Colores’ capsule
collection inspired by his latest album
In headline, first paragraph, and photo captions of release
dated May 26, 2020, the launch date should read: June 19th (instead
of June 5th).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200526005014/en/
GUESS?, Inc. Announces GUESS x J Balvin
‘Colores’ Capsule Collection June 19th, 2020 Launch Date (Photo:
Business Wire)
The corrected release reads:
GUESS?, INC. ANNOUNCES
GUESS X J BALVIN ‘COLORES’ CAPSULE COLLECTION JUNE 19TH, 2020
LAUNCH DATE
Iconic fashion brand teams up with global music
superstar to create an exclusive ‘GUESS x J Balvin Colores’ capsule
collection inspired by his latest album
GUESS has teamed up with global music superstar, J Balvin, to
launch a capsule collection for men, women, as well as kids – a
first for the artist. Inspired by Balvin’s newest album, Colores,
the highly anticipated GUESS x J Balvin Colores collection will be
available for sale online at 10AM PDT/1PM EDT on Friday, June 19th
at www.GUESS.com.
The collection incorporates red, yellow, green, blue and purple
tones, weaving J Balvin’s latest venture into this fashion capsule.
The 29-piece women’s collection ranges from $39 - $108 and features
an assortment of cropped hooded sweatshirts and tops, form-fitting
bodysuits, joggers, matching two-piece tracksuits as well as a
cropped denim jacket and a cut-off denim short set. The 50-piece
men’s collection ranges from $39 - $128 and mirrors women’s using
tie-dye, stripes and color blocking prints in t-shirts, sweatshirts
and joggers.
GUESS is thrilled to now offer kids this exclusive,
limited-edition 26-piece collection in styles that range from sizes
4-12. Pricing for the capsule will be $10 - $68 and will mirror the
exact styles from the men’s and women’s collection, but for the
youthful GUESS customer. The brand is excited to announce that it
will continue to reach the younger generation by expanding its
limited edition kids offerings in future capsules.
Key prints in the men’s collection includes the Colombia and
prism prints offered in a button-up shirt, nylon short and jacket
topped off with a bucket hat. The Colombia print is inspired by the
country in which the campaign was shot, while the prism print is a
blend of the 5 colors the collection is designed around. Swimwear
is offered for both men and women and is seen alongside a variation
of accessories including socks, bags and boxer briefs.
Look for the campaign and other GUESS x J Balvin content in top
fashion and lifestyle magazines, at www.GUESS.com, on GUESS’ social
platforms, outdoor media, and online.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
eyewear, footwear and other related consumer products. Guess?
products are distributed through branded Guess? stores as well as
better department and specialty stores around the world. As of
November 2, 2019, the Company directly operated 1,174 retail stores
in the Americas, Europe and Asia. The Company’s partners and
distributors operated 569 additional retail stores worldwide. As of
November 2, 2019, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.guess.com.
About J Balvin
“Reggaeton’s Global Ambassador” - J Balvin is now one of the top
streaming music artists in the world, regardless of language, and
has developed a legion of fans represented by over 65 Million
social media followers. Hailed by Billboard as “the biggest
breakout act Latin music has seen in many years” and Pitchfork as
“the face of modern Reggaeton," Balvin is leading a second
generation of Musica Urbana stars that have propelled Latin music
to an unprecedented global embrace. Simultaneously, Balvin has
become Latin music’s strongest cultural envoy to both the fashion
and pop art communities, while becoming one of the music industry’s
most in-demand collaborators, and worldwide major festival
performers.
2019 saw J Balvin perform in the opening segment of The GRAMMY
Awards, named the Premios Lo Nuestro “Artist of the Year” for an
unprecedented third consecutive time, collect his fourth LATIN
GRAMMY and the “Favorite Latin Artist” American Music Award, and
become the first Reggaeton artist on Saturday Night Live. Over the
summer, J Balvin and Bad Bunny dropped Latin music’s biggest
surprise and critically praised album of the year, with the release
“Oasis”- which notched eight weeks as the #1 Latin album in the
country, landed on numerous ‘Best Album of the Year’ lists and
received J’s second GRAMMY nomination. Throughout the year, J
Balvin also connected with millions of fans live by taking his
stunning “ARCOIRIS (Rainbow) Tour across the United States and
throughout the world, while further etching his name in Urbano
music history as the first Reggaeton artist to perform on: the
mainstage at Coachella, leading EDM festival Tomorrowland, and as
the first-ever Latin artist to Headline at Lollapalooza.
Having spent 14 consecutive weeks in the #1 position on YouTube
Music’s Global Artist chart, and achieving a record-tying eighth
video in the exclusive Billion View Club, J Balvin concluded 2019
as one of only two music artists in the world to exceed 10 Billion
YouTube views within the year. His dominance was evident on other
platforms as well, as he spent the majority of the year as the only
Latin artist in the Top-5 of Spotify, was named the year’s #1
overall artist for Deezer and Shazam, and Music Choice’s “Latin
Artist of the Decade.” Most recently, J Balvin made a surprise
performance appearance in the Super Bowl LIV halftime show, notched
his record-breaking 22nd #1 single on Latin Airplay charts, and
unveiled his critically-acclaimed new album Colores, which has
already amassed 2 billion streams globally.
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version on businesswire.com: https://www.businesswire.com/news/home/20200526005014/en/
Kaitlyn Quail GUESS?, Inc. 212.852.0568 kquail@guess.com
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