GoDaddy celebrates the perseverance of small
business owners as the Canadian economy reopens
TORONTO, Aug. 11, 2021 /CNW/ - GoDaddy Inc. (NYSE:
GDDY), the company that empowers everyday entrepreneurs, today
announced its new marketing campaign to highlight the unstoppable
spirit of small business owners. The first phase of the new
campaign, features three Canadian small business owners and
encourages entrepreneurs to "Don't Stop Being Unstoppable", like
Canada's fastest man Andre De Grasse.
The campaign follows a challenging seventeen months of pandemic
closures that pushed Canadian small business owners to their
limits. Like professional athletes, small business
owners continued to prove their strength and perseverance over
the last year, and pushing through to the finish line as the
country comes out of the crisis with more resilience than
ever.
As Andre De Grasse represented
Canada earlier this month, his
grit, determination, and persistent spirit has been further
inspired by these same qualities shared by the Canadian business
owners he worked with on the GoDaddy Campaign.
"The strength these business owners have shown during the
pandemic has been a source of inspiration for me this summer – and
learning more about their personal stories gave me extra motivation
to push even harder this season," said De Grasse. "I appreciate the
support that fellow Canadians show me, and I encourage Canadians to
support our local small business owners, alongside myself and
GoDaddy."
"Through the launch of this next phase of our partnership with
Andre De Grasse and our Canadian
local GoDaddy customers, we want to celebrate Canadian small
business owners, many of whom have struggled with pandemic
closures, but adapted and still managed to come out on top to keep
their businesses alive," said Anne De
Aragon, Vice President and Country Manager of GoDaddy
Canada. "This past year necessitated a dramatic shift to online for
businesses across the country, and we've been proud to offer our
easy and affordable ecommerce solutions to help entrepreneurs and
small business owners embrace the digital space."
Meet the Small Business Owners in the Campaign
"We've worked hard to build our social presence but when the
pandemic began, having a website with GoDaddy allowed us to adapt
to the rapidly shifting business landscape," said Stephany Rasmusson, baker and founder
of Piñata Smash Cake. "We now sell our cakes directly online
using GoDaddy Online Store and have our Instagram integrated into
the website to showcase the beautiful cakes we create."
"With fitness studios closed for the majority of the last year,
our website was crucial to staying engaged with our community,"
said Lisa Cowan, owner and
instructor of Sol Studio Pilates. "It was amazing to team up
with GoDaddy and Andre to highlight the strength of small business
owners and the importance of resilience in athletics and
beyond."
"As a family-run business for over 30 years, word of mouth has
always been important to us," said John
Macdonell, founder of Mac's Metalworks. "During the
pandemic, we quickly realized that we needed a place to showcase
the work we do to drive more business growth. Now, with our GoDaddy
website, we've seen our business in a whole new light."
GoDaddy's suite of products and services, including its Website
Builder tool, helps Canadian entrepreneurs and small business
owners reach their goals online. GoDaddy Website Builder offers a
large selection of modern templates that suit unique business needs
and includes built-in marketing tools to help businesses grow.
Businesses can now sell their products on Amazon and eBay through
GoDaddy Website Builder, making it easier for small business owners
to expand their ecommerce store offerings and find new customers to
grow their business. When small business owners need help, GoDaddy
Guides are available 24/7 through free phone support to answer
questions along the way.
About Piñata Smash Cake
Piñata Smash Cake offers a unique twist to celebrating special
occasions. The smash cakes are created with layers of chocolate and
filled with an assortment of candy. Each one is a work of unique
and edible art.
About Sol Studio Pilates
Sol Studio Pilates offers private training and a variety of
Pilates classes to improve flexibility, muscular strength,
endurance and also for rehabilitation. Both one-on-one sessions and
classes are centered around the use of the Pilates reformer to
positively impact one's health and wellbeing.
About Mac's Metalworks
Mac's Metalworks was founded by a father and son team striving
to produce discerning and challenging metal work. With over 30
years of experience, their family's passion and experience brings
customers' dreams to life.
About GoDaddy
GoDaddy is empowering everyday entrepreneurs around the world by
providing all of the help and tools to succeed online. GoDaddy is
the place people come to name their idea, build a professional
website, attract customers, sell their products and services and
manage their work. Our mission is to give our customers the tools,
insights and the people to transform their ideas and personal
initiative into success. To learn more about the company,
visit www.godaddy.ca.
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full ad spot here.
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SOURCE GoDaddy