BODi combines the immersive, personalized
experience of in-person classes
with the convenience of at-home workouts
Partnership with Feed.fm provides access to
deep music library of popular artists, enabling curation and
delivery of engaging musical content
The Beachbody Company Group, LLC (“Beachbody”), a leader in
subscription health and wellness, today announced that it will
launch a new live interactive content subscription offering in
September 2021. BOD Interactive (BODi – pronounced “body”)
demonstrates the investment Beachbody has made in world-class
trainers and cutting-edge technology to bring the experience and
energy of a group fitness experience into the home.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210519005318/en/
BOD Interactive (BODi), Beachbody’s new
live interactive content subscription offering, launching in
September. (Photo: Business Wire)
“BODi’s approach to fitness streaming will transform members’
living rooms into a high energy, group fitness class,” said Carl
Daikeler, Co-founder, Chairman and CEO of Beachbody. “What we
believe distinguishes BODi from any other streaming fitness
offering is the fact that BODi’s technology-enabled experience will
allow subscribers and Beachbody trainers to have direct access to
one another. This offering will further elevate live and connected
at-home workout content with stunning production value. When
combined with the ability to personalize music while remaining on
beat with the instructor, BODi will provide an at-home fitness
experience beyond anything in the market today.”
Using Beachbody’s renowned approach to engaging content, and
supported by innovative technology and a strategic partnership with
Feed.fm, BODi will enhance the at-home experience with
personalization and live interaction between members and trainers,
including:
- Through “BODcast,” members can opt-in to appear as part of the
curated onscreen “cast” of the workout, with their image projected
on the LED wall on stage during select classes.
- BODi trainers will provide specific technique corrections to
the BODcast, benefitting thousands of live viewers with specific
form corrections and real-time motivation during every
workout.
- Leveraging Feed.fm capabilities, users can follow the trainer’s
curated soundtrack for the workout, or choose from multiple genres
so they can work out to music of their choosing while staying on
beat with the rest of the class.
BODi subscribers will have access to a broad offering of daily
live and on-demand classes that feature an incredible line up of
its most well-known trainers, offering:
- Live and on-demand “virtual group” fitness classes including
indoor cycling, cardio, HIIT, strength training, Pilates, barre,
and yoga.
- Access to popular trainers such as Shaun T, Autumn Calabrese,
Jericho McMatthews, Joel Freeman, Megan Davies, Idalis Velazquez,
Amoila Cesar, and others.
- New indoor cycling and functional training classes from former
Senior Peloton Instructor Jennifer Jacobs, taught in English and
French.
- At launch, users of the MYX indoor cycle will have the ability
to stream any BODi workout on the MYX touchscreen tablet, while
using Myx’s patented heart-rate training technology for motivation
and to maximize results.
The BODi tier will be priced at an additional $19.95 per month
on top of the current BOD membership.
The announcement of BODi follows Beachbody’s plans to go public
via a three-way merger with Forest Road Acquisition Corp. (NYSE:
FRX), a publicly traded special purpose acquisition company, and
Myx Fitness Holdings, LLC (“Myx”), an at-home connected fitness
platform featuring a stationary cycle plus accessories. Upon
closing of the business combination transaction, the combined
company will be renamed “The Beachbody Company” and will be the
parent of three premium content and technology-driven businesses:
Beachbody on Demand (“BOD”), Openfit and Myx. Following the
business combination, the company will continue to strengthen its
at-home fitness offerings, which include Myx updates such as the
BODi integration and Openfit content being offered to existing and
new connected fitness customers.
The transaction is expected to close in the second quarter of
2021 and the combined company will be listed on the NYSE under a
new ticker symbol, “BODY.”
About The Beachbody Company Group, LLC
Headquartered in Santa Monica, Beachbody is a worldwide leader
in health and fitness, with a 22-year track record of creating
innovative content and powerful brands. With 2.6 million paid
digital fitness subscribers across two platforms, a nationwide
peer-support system of over 400,000 influencers and coaches as of
December 2020, plus a premium portfolio of branded nutrition
products, Beachbody is a leading holistic health and wellness
company with over $1 billion in revenue projected in 2021.
Beachbody, the parent company to the Beachbody On Demand platform
and the fast-growing DTC platform Openfit, recently entered into a
pending three-way merger agreement with Forest Road Acquisition
Corp. (“FRX”), a publicly traded special purpose acquisition
company, and Myx, an at-home connected fitness platform, that will
make it a public company. For more information, please visit
TheBeachbodyCompany.com.
About Myx Fitness Holdings, LLC
Myx delivers a revolutionary and personalized solution for its
members to make connected fitness part of their daily lives. The
brand's cornerstone products, The MYX and The MYX Plus, offer
professional-quality equipment at an affordable price, hundreds of
on-demand classes, combined with expert coaching on a digital
platform, designed to improve endurance, strength, mobility and
flexibility. Using science-backed methods, Myx utilizes proprietary
heart rate technology and cross-training, brought to life through
positive coaching, to deliver lasting results. Myx is available
starting at $1,299 with delivery nationwide in approximately one to
three weeks depending on location and scheduling availability.
Forward-Looking Statements
This press release contains certain forward-looking statements
within the meaning of the federal securities laws with respect to
the proposed transaction between Beachbody, Myx and FRX, including
statements regarding the anticipated benefits of the transaction,
the anticipated timing of the transaction, future financial
condition and performance of The Beachbody Company and expected
financial impacts of the transaction (including future revenue, pro
forma equity value and cash balance), the satisfaction of closing
conditions to the transaction and the concurrent PIPE transaction,
the level of redemptions by FRX’s public stockholders and the
products and markets and expected future performance and market
opportunities of The Beachbody Company. These forward-looking
statements generally are identified by the words "believe,"
"project," "expect," "anticipate," "estimate," "intend,"
"strategy," "future," "opportunity," "plan," "may," "should,"
"will," "would," "will be," "will continue," "will likely result"
and similar expressions. Forward-looking statements are
predictions, projections and other statements about future events
that are based on current expectations and assumptions and, as a
result, are subject to risks and uncertainties. Many factors could
cause actual future events to differ materially from the
forward-looking statements in this press release, including but not
limited to: (i) the risk that the transaction may not be completed
in a timely manner or at all, which may adversely affect the price
of FRX’s securities, (ii) the risk that the transaction may not be
completed by FRX’s business combination deadline and the potential
failure to obtain an extension of the business combination deadline
if sought by FRX, (iii) the failure to satisfy the conditions to
the consummation of the transaction, including the approval of the
merger agreement by the stockholders of FRX, the satisfaction of
the minimum trust account amount following any redemptions by FRX’s
public stockholders and the receipt of certain governmental and
regulatory approvals, (iv) the lack of a third party valuation in
determining whether or not to pursue the proposed transaction, (v)
the inability to complete the PIPE transaction, (vi) the occurrence
of any event, change or other circumstance that could give rise to
the termination of the merger agreement, (vii) the effect of the
announcement or pendency of the transaction on Beachbody’s business
relationships, operating results, and business generally, (viii)
risks that the proposed transaction disrupts current plans and
operations of Beachbody, (ix) the outcome of any legal proceedings
that may be instituted against Beachbody or against FRX related to
the merger agreement or the proposed transaction, (x) the ability
to maintain the listing of FRX’s securities on a national
securities exchange, (xi) changes in the competitive and regulated
industries in which Beachbody and Myx operate, variations in
operating performance across competitors, changes in laws and
regulations affecting the business of Beachbody and Myx and changes
in the combined capital structure, (xii) the ability to implement
business plans, forecasts, and other expectations after the
completion of the proposed transaction, and identify and realize
additional opportunities, (xiii) the risk of downturns and a
changing regulatory landscape in the highly competitive residential
real estate industry, and (ix) costs related to the transaction and
the failure to realize anticipated benefits of the transaction or
to realize estimated pro forma results and underlying assumptions,
including with respect to estimated shareholder redemptions. The
foregoing list of factors is not exhaustive. You should carefully
consider the foregoing factors and the other risks and
uncertainties described in the "Risk Factors" section of the
registration statement on Form S-4 discussed below and other
documents filed by FRX from time to time with the SEC. These
filings identify and address other important risks and
uncertainties that could cause actual events and results to differ
materially from those contained in the forward-looking statements.
Forward-looking statements speak only as of the date they are made.
Readers are cautioned not to put undue reliance on forward-looking
statements, and Beachbody and FRX assume no obligation and do not
intend to update or revise these forward-looking statements,
whether as a result of new information, future events or otherwise.
None of Beachbody, Myx or FRX gives any assurance that Beachbody,
Myx or FRX, or the combined company, will achieve its
expectations.
Important Information and Where to Find It
This press release relates to a proposed transaction among
Beachbody, FRX, and Myx. This press release does not constitute an
offer to sell or exchange, or the solicitation of an offer to buy
or exchange, any securities, nor shall there be any sale of
securities in any jurisdiction in which such offer, sale or
exchange would be unlawful prior to registration or qualification
under the securities laws of any such jurisdiction. FRX has filed a
registration statement on Form S-4 with the SEC, which includes a
document that serves as a prospectus and proxy statement of FRX,
referred to as a proxy statement/prospectus. A proxy
statement/prospectus will be sent to all FRX shareholders. FRX also
will file other documents regarding the proposed transaction with
the SEC. Before making any voting decision, investors and security
holders of FRX are urged to read the registration statement, the
proxy statement/prospectus and all other relevant documents filed
or that will be filed with the SEC in connection with the proposed
transaction as they become available because they will contain
important information about the proposed transaction.
Investors and security holders will be able to obtain free
copies of the registration statement, the proxy
statement/prospectus and all other relevant documents filed or that
will be filed with the SEC by FRX through the website maintained by
the SEC at www.sec.gov.
Participants in the Solicitation
FRX and its directors and executive officers may be deemed to be
participants in the solicitation of proxies from FRX’s shareholders
in connection with the proposed transaction. A list of the names of
such directors and executive officers and information regarding
their interests in the business combination will be contained in
the proxy statement/prospectus when available. You may obtain free
copies of these documents as described in the preceding
paragraph.
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