AUBURN HILLS, Mich.,
March 18, 2020 /PRNewswire/ --
- New Ram 1500 Southwest Edition packs additional features
into new premium package
- Laramie Southwest to be offered exclusively in Texas and neighboring states
- Ram 1500 Lone Star continues to be Ram's top seller in
Texas
Ram today unveiled the 2020 Ram 1500 Laramie Southwest Edition,
a new luxury trim aimed at the largest truck-buying region in the
world. The Ram 1500 Laramie Southwest Edition packages together
popular appearance and luxury features.
The Ram 1500 Laramie Southwest Edition will be offered
exclusively in Texas and
neighboring states.
"For nearly 20 years, Ram has recognized that Texas and America's Southwest are the center
of the truck universe," said Mike
Koval, Ad Interim Head of Ram Brand, FCA - North America. "Ram was the first manufacturer
to offer a Texas-exclusive model
and the Lone Star edition remains
our most popular truck in Texas.
Our new Ram Laramie Southwest Edition adds the segment's best
combination of performance, capability, luxury and technology."
Outside, the Laramie Southwest Edition's body-colored bumpers,
mirrors and grille surround give it a sophisticated appearance.
Subtle chrome highlights, including tow hooks, grille inserts, body
side moldings and polished 20-inch wheels, provide exterior visual
accents. Power side steps are also included and fold out of the way
when the truck is parked or underway.
Inside, the Ram 1500 Laramie Southwest Edition is loaded with
features, technology and a unique feature. Among those features are
the Uconnect 4C infotainment system with a massive 12-inch
touchscreen, dual-pane panoramic sunroof and electronic trailer
brake control. Also included are automatic high beam headlights,
Blind-spot Monitoring with Rear Cross Path detection, ParkSense®
Front and Rear Park-Assist with Stop, remote tailgate-release and
rain-sensing windshield wipers. Buyers have a choice of either a
bench or buckets seats. All Ram 1500 Laramie Southwest Editions are
delivered with a heavy-duty Mopar locking console when the bucket
seat option is selected.
The 2020 Ram 1500 Laramie Southwest Edition is available in all
powertrain options. Buyers can choose Quad and Crew Cab body
configurations and 5 ft.-7 in. (Crew only) or 6 ft.-4-in. bed
lengths.
Ram 1500 Laramie Southwest Edition's Manufacturer's Suggested
Retail Price (MSRP) starts at $45,380, plus $1,695 destination.
New 2020 Ram 1500 Laramie Southwest Edition models will go on
sale in the second quarter of 2020.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone
division, focused on meeting the demands of truck buyers and
delivering benchmark-quality vehicles. With a full lineup of
trucks, the Ram 1500, 2500/3500 Heavy Duty,
3500/4500/5500 Chassis Cab, ProMaster and ProMaster City,
the Ram brand builds trucks that get the hard work done
and families where they need to go.
Ram continues to outperform the competition and sets the
benchmarks for:
- Segment first 1,000 lb.-ft of torque with Cummins Turbo
Diesel
- Towing capacity of 35,100 lbs. with Ram 3500
- Payload of 7,680 lbs. with Ram 3500
- Most luxurious: Ram Limited with real wood, real leather and
12-inch Uconnect touchscreen
- Best ride and handling with exclusive link coil rear and
auto-level air suspensions
- Most interior space with Ram Mega Cab
- Most capable full-size off-road pickup – Ram Power Wagon
- Most-awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of
pickups still on the road
Ram is part of the portfolio of brands offered by global
automaker Fiat Chrysler Automobiles. For more information regarding
FCA (NYSE: FCAU/ MTA: FCA), please
visit www.fcagroup.com.
Follow Ram and FCA news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Ram Truck brand: www.ramtrucks.com
Ram Zone blog: http://blog.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
and https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/ramtrucks
and www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks
and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and
www.youtube.com/fcanorthamerica
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SOURCE FCA