The Estée Lauder Companies Announces That Michelle Freyre Will Be Named Senior Vice President, Global General Manager, Clini...
June 18 2020 - 9:39AM
Business Wire
Today, The Estée Lauder Companies (NYSE:EL) announced that
Michelle Freyre will join The Estée Lauder Companies as Senior Vice
President, Global General Manager, Clinique, effective July 1,
2020. She will report to John Demsey, Executive Group President,
The Estée Lauder Companies (ELC), and will succeed Jane Lauder, who
has been appointed Executive Vice President, Enterprise Marketing
and Chief Data Officer.
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The Estée Lauder Companies Announces That
Michelle Freyre Will Be Named Senior Vice President, Global General
Manager, Clinique (Photo: Business Wire)
In her new role leading Clinique, Michelle will be responsible
for guiding the brand’s overall strategic vision, including
innovation, product development and marketing, and all facets of
consumer and digital engagement. She will partner closely with
members of the global Clinique leadership team to continue brand
momentum by driving consumer relevance globally and connecting
emotionally with consumers throughout their beauty journey.
Michelle and her team will also work to imagine the future of the
retail experience, including Clinical Reality, Virtual Selling and
High Touch services.
Michelle joins The Estée Lauder Companies from Johnson &
Johnson, where she had an impressive 20-year career holding various
leadership roles within its Consumer Health Products division, most
recently serving as President, U.S. Beauty. In this role, she was
responsible for the company’s portfolio of beauty brands at the
time, including Neutrogena, Aveeno, Clean & Clear and RoC, and
led the successful performance of many brands. Notably, she
successfully transformed the image of Johnson & Johnson Beauty
with a fully re-imagined Celebrity Talent & Influencer
Strategy, diversifying the talent portfolio to reflect a more
integrated approach.
“Michelle is a dynamic leader with deep experience across
beauty, including marketing, innovation, sales, consumer engagement
and strategic growth,” said Mr. Demsey. “She is particularly adept
at finding new and innovative ways to fuel growth by exceeding
consumer expectations and pushing the boundaries of possibility.
She is a wonderful fit for Clinique, and I am thrilled to welcome
her to the brand.”
Jane Lauder added, “I could not be happier that Michelle is
joining Clinique. She has a tremendous track record of driving
successful beauty brands, and her passion for surprising and
delighting the global consumer is unparalleled. The Clinique team
is lucky to have her as a leader, and I know the brand will be in
wonderful hands with her at the helm.”
Prior to her role as President, U.S. Beauty, she served as the
General Manager of Neutrogena, the largest brand within Johnson
& Johnson’s Consumer division, and as the leader of the
company’s Los Angeles campus. During her tenure, she strengthened
brand leadership positions in facial care and sun care by focusing
on core hero products and franchises and disruptive innovation
across categories.
Michelle is passionate about talent development and has a proven
track record of fostering workplaces that embrace inclusion and
diversity, strengthening the talent pipeline at Johnson &
Johnson with high-potential, diverse leaders. She has received
several awards and honors in recognition of her exceptional career,
including being named to Fortune’s 2018 “50 Most Powerful Latinas
in Business.” Additionally, she sits on the Board of Directors of
Cynosure, LLC, and is a founding member of CHIEF, a private network
designed to accelerate women in business and support women
leaders.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers and marketers of quality skin care, makeup, fragrance
and hair care products. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab
Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown,
Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and
bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo
Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums
Frédéric Malle, GLAMGLOW, By Kilian, BECCA, Too Faced and Dr.
Jart+.
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