Eros Now Strengthens Reach in the Middle East with Marketing Partnerships with Leading Consumer Brands
February 03 2021 - 8:53AM
Business Wire
Eros Now, the over-the-top (OTT) South Asian entertainment
platform owned by Eros STX Global Corporation (NYSE: ESGC), a
Global Entertainment Company, today announced multiple marketing
partnerships with leading consumer brands in the Middle East to
enhance audiences' online video streaming experience. The new
partnerships include: Emirates NBD and National Bank of
Fujairah; Fazaa, a social initiative that aims to develop
social interdependence and maintain effective bonds of solidarity
within the UAE community; 6thStreet, a retailer of High
Street fashion brands for women, men and kids; and Emax, one
of the largest electronics retailers in the UAE. Customers of these
brands will be entitled to limited time discounts on annual Eros
Now subscriptions. These collaborations are designed to reward a
growing number of customers with preferential rates that will help
encourage Eros Now engagement and loyalty, and deepen Eros Now’s
presence in the region.
The online subscription video market is proliferating in the
Middle East and North Africa (MENA) with a majority of the demand
coming from UAE and Saudi Arabia, which together account for 49% of
the total subscriptions in MENA. By 2023, the online video
subscription market is expected to reach almost five million
consumers and annual revenue of over $400 million, according to a
recent IHS Market report. Eros Now is home to some of the most
entertaining Indian movies and especially Bollywood films that have
a large and loyal fan base in the Middle East, as well as popular
original programmes, short-format content (including Quickies) and
music. The Eros Now platform has been present in the Middle East
for several years and enjoys a strong and growing audience base in
the region.
Commenting on these new partnerships in the Middle East, Ali
Hussein, CEO, Eros Now said, "The global market for Indian
entertainment enables Eros Now to intensify its connections across
geographies, and the Middle East is a key territory. Our strong
position in the market has helped in collaborating with all these
leading brands to offer an exciting discount to potential
customers. We expect these partnerships to attract a massive
audience base for Eros Now, which presents the best of Indian
entertainment across genres and formats."
Mr. Narayan Agarwal, Chief Financial Officer, Emax said,
“We are extremely excited to collaborate with Eros Now. We believe
in offering our customers the best price and great customer
service, and providing smart offerings which complement their need.
Eros Now is the perfect offering as it caters to the audiences
rising demand for online content. Eros Now is a growing online
streaming platform with Bollywood’s biggest movies and it has some
of the best OTT content available to watch."
Mr. Dharmin Ved, Chief Executive Officer, 6thStreet.com
added, “Premium brands need to work towards creating unique
experiences for their customers. Eros Now already has a massive
content library that excites the interest of many online video
streaming enthusiasts. This collaboration is another step towards
us striving to deliver added benefits to our customer and thinking
outside the box.”
About Eros STX Global Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a
global entertainment company that acquires, co-produces and
distributes films, digital content & music across multiple
formats such as theatrical, television and OTT digital media
streaming to consumers around the world. Eros International Plc
changed its name to Eros STX Global Corporation pursuant to the
July 2020 merger with STX Entertainment, merging two international
media and entertainment groups. The combination of one of the
largest Indian OTT players and premier studio with one of
Hollywood’s fastest-growing independent media companies has created
an entertainment powerhouse with a presence in over 150 countries.
ErosSTX delivers star-driven premium feature film and episodic
content across a multitude of platforms at the intersection of the
world's most dynamic and fastest-growing global markets, including
US, India, Middle East, Asia and China. The company also owns the
rapidly growing OTT platform Eros Now which has rights to over
12,000 films across Hindi and regional languages and had 211.5
million registered users and 36.2 million paying subscribers as of
September 30, 2020. For further information, please visit
ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX Global Corporation, is the
world’s leading Indian OTT platform with over 211.5 million
registered users and 36.2 million paying subscribers. It offers
endless entertainment hosting one of the largest movie libraries
(over 12,000 digital titles), as well as premium television shows,
music and music videos, unmatched in quantity and quality. Eros Now
also has a deep library of short-form content, totalling over 4,400
short-form videos including trailers, original short exclusive
interviews, and marketing shorts. To date Eros Now has successfully
premiered over 180 films in nine different languages including
Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam,
Telugu, and Punjabi. To see, watch now: www.erosnow.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210203005574/en/
Investor Contact: Drew Borst EVP, Investor Relations
& Business Development Eros STX Global Corporation
drew@erosstx.com
Press Contact: Steve Elzer Elzer & Associates 1 (213)
392-4660 steve@elzerassociates.com
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