Eni to Appeal Against Italian Competition Authority's EUR5 Million Fine -- Update
January 15 2020 - 9:01AM
Dow Jones News
(Adds response from Eni.)
By Giulia Petroni
ENI SpA (ENI.MI) said Wednesday that it will appeal the Italian
competition authority's decision to fine the company 5 million
euros ($5.6 million) for an advertisement campaign about its
Diesel+ fuel.
"Eni has learned with great surprise the Italian competition
authority's decision," the oil-and-gas major said. "The company
reserves the right to assess the grounds for its appeal to the
Regional Administrative Court of Lazio."
According to the competition authority, in its campaign Eni
misled consumers, claiming "green diesel" significantly contributes
to reducing greenhouse emissions and encouraging to adopt it in
order to "protect the environment."
"The deceptiveness of the messages stemmed primarily from the
confusion between the product advertised by EniDiesel+ and its HVO
(Hydrotreated Vegetable Oil) biodiesel component, called by Eni
'Green Diesel', attributing to the product as a whole environmental
claims that were unfounded," the authority said.
Eni has halted the advertisement campaign and said it will not
use the word "green" in relation to automotive fuels, according to
the competition authority.
Write to Giulia Petroni at giulia.petroni@wsj.com
(END) Dow Jones Newswires
January 15, 2020 08:46 ET (13:46 GMT)
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