CHANHASSEN, Minn., June 4, 2019 /PRNewswire/ -- Two brands
dedicated to inspiring positive change and healthy, happy lives,
Life Time, the premier healthy lifestyle brand, and HOKA ONE ONE®,
a division of Deckers Brands NYSE: DECK, today announced a
multi-faceted partnership to empower people in all aspects of their
health journey. The companies will work together on a number of
activations that showcase that real, positive change, no matter how
big or small is possible.
"Life Time champions healthy, happy lives for our two million
members and their communities, supporting them to make positive
changes and to achieve their healthy way of life goals," said Life
Time President of Sales and Marketing and Chief Digital Officer
Michael Burgess. "We're incredibly
excited to partner with like-minded HOKA to support athletes in
their pursuit of adventure and performance and tell these
stories."
To launch the partnership, the brands are teaming up on Global
Running Day June 5 to host more than
70 group runs at local Life Time athletic resorts nationwide. Open
to the public, these runs are meant to encourage everyone to get up
and get active, whether it's their first run or they're a running
veteran. Those interested in igniting their own positive change can
find a local run by registering online. There is also an
opportunity to enter to win an entry to the HOKA ONE ONE Chicago
Half Marathon and 5K on September 29 along with a pair of HOKA shoes,
coaching from a Life Time Run Coach and travel to the race. To
enter and for more information visit
hokaoneone.com/life-time-sweepstakes.html.
"HOKA ONE ONE and Life Time share a mission to empower athletes
to live a healthy way of life, so we are thrilled to partner with
Life Time to further introduce our community and resources to
theirs, and theirs to ours," said Wendy
Yang, President of HOKA ONE ONE. "Together, these two
tremendous brands can reach, and empower, athletes all across the
U.S. and Canada to reach their
fitness goals – whatever those goals are."
In addition to the above, HOKA has signed on as the title
sponsor of the 2019 Chicago Half Marathon set for September 29. HOKA will be the official sponsor
of the 2020 Miami Marathon and Half Marathon and Tropical
5K, and the Life Time Indoor
Triathlon. The company also will sponsor Life Time's 60day weight
loss and transformation challenge, Life Time Run Club, Life Time
Tri Team, Commitment Day, Ignite the Night and EMPOWER.
About Life Time® – Healthy Way of Life
Life Time champions a healthy and happy life for its members across
143 destinations in 39 major markets in the U.S. and Canada. As the nation's only Healthy Way of
Life brand, Life Time delivers an unmatched athletic resort
experience and provides a comprehensive healthy living, healthy
aging and healthy entertainment experience that goes well beyond
fitness to encompass the entire spectrum of daily life for
individuals, couples and families of all ages. For more
information visit www.lifetime.life.
About HOKA ONE ONE®
HOKA ONE ONE® produces premium performance footwear for athletes of
all types. Initially distinguished by their extra-thick midsoles,
HOKA shoes were first embraced by competitive ultrarunners because
of their enhanced cushioning and inherent stability, and today are
designed to meet the running, walking and fitness needs of a wide
variety of users. HOKA's road running, trail running, hiking and
fitness shoes appeal to serious runners and fitness enthusiasts
alike who enjoy the shoes' unique ride and performance
characteristics. For more information, visit hokaoneone.com or
follow @hokaoneone #timetofly.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions
of loyal consumers globally. For more information, please
visit www.deckers.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/life-time-and-hoka-one-one-partner-to-share-incredible-stories-of-human-potential-and-the-power-of-the-human-spirit-300861724.html
SOURCE Life Time