Cinemark Shares Big-Screen Joy this Season with a Sleigh Full of Giveaways and Classic Holiday Films in December
December 02 2020 - 11:00AM
Business Wire
Private Watch Parties serve as the perfect way
to celebrate the holidays and ring in the new year with friends and
family.
Moviegoers can book Private Watch Parties for
the rest of the year at Cinemark.com with more than 25 classic
holiday films available.
Cinemark Holdings, Inc., one of the world’s largest and most
influential movie theatre companies, is making the holidays merrier
with movies and sharing big-screen joy with giveaways for
moviegoers across the U.S. this December, as well as bringing back
everyone’s favorite holiday films. Cinemark Private Watch Parties
offer the perfect way for friends and families to make memories
together and enjoy an entertaining escape within their trusted
group. Private Watch Parties can be booked now for the rest of the
year at Cinemark.com and on the Cinemark app for more than 25
classic holiday films, as well as this year’s latest titles. For
all information on films in theatres and the holiday giveaways,
visit Cinemark.com/holiday.
“While gatherings will certainly be different this year,
Cinemark welcomes friends and families across the U.S. to make the
holidays merrier with movies as we bring back some of the most
cherished films to celebrate the wonder and magic of the season,”
said Wanda Gierhart Fearing, Cinemark CMO. “We are also thrilled to
spread holiday cheer with numerous prizes and giveaways throughout
the season, including our incredibly popular Private Watch Parties.
Whether looking for a small get-together to get in the holiday
spirit or a cinematic New Year’s Eve countdown, Cinemark looks
forward to helping you celebrate and make memories with loved
ones.”
A Sleigh Full of Giveaways Cinemark will be making
December merry and bright with deals and giveaways that are certain
to spread holiday cheer. Through its Gift a Private Party
campaign, customers who purchase a Private Watch Party from Dec. 4
through Dec. 12 will be sent a $20 discount to gift a Private Watch
Party to a friend or family member.
Cinemark will also tie a bow around the holiday with its 12
Days of Merry Giveaways. Every day from Dec. 14 through 25,
moviegoers can try to unwrap their prize at Cinemark.com by playing
an instant-win game, which will randomly select winners throughout
the 12 days. Prizes will vary and will include Private Watch
Parties, Cinemark gift cards, everyone’s favorite movie theatre
popcorn and more.
Give the Gift of Movies When making a list and checking
it twice, Cinemark has the perfect gift for shoppers looking to
find something special for the movie lover in their life. For every
$35 spent on a Cinemark gift card, customers will receive a $5
bonus coupon. Just for the holiday season, all Movie Club gifts are
20 percent off. For $9.99 per month, Cinemark Movie Club
members enjoy exclusive benefits including ticket and concession
discounts, waived online fees and rollover tickets. Memberships can
be purchased for gifting in three-, six- and 12-month increments.
For full details on how to give the gift of movies this season,
visit Cinemark.com/gift-guide.
Silver Bells on the Silver Screen Cinemark will be
unwrapping tidings of love, cheer and nostalgia by bringing back
everyone’s favorite films now through Jan. 7. Moviegoers can
find the perfect film for their mood, whether they’re looking for
classic heartwarming family films, laughter with friends and family
or those iconic snowy love stories. Movies coming back to the
silver screen for the greatest time of the year include Elf, Love
Actually, The Polar Express, It’s A Wonderful Life, Planes, Trains
and Automobiles, A Christmas Story, Christmas Vacation, How the
Grinch Stole Christmas and so many more. For the full list of more
than 25 holiday Comeback Classics, visit Cinemark.com or the
Cinemark mobile app.
For a limited time only, Cinemark will be showing some favorites
from the Disney family, including The Santa Clause now through Dec.
3; and Frozen from Nov. 25 through Dec. 10.
Pricing for these holiday Comeback Classics is $5 for adults and
$3 for children and seniors.
A Cinematic New Year’s Countdown Cinemark knows that
counting down to 2021 will look different this year and invites
moviegoers to celebrate like a celebrity and escape into the joy of
the immersive, cinematic experience in a dedicated auditorium with
a Cinemark Private Watch Party. Guests can rent an entire
auditorium for up to 20 people to watch a film of their choice with
the group of their choice.
Moviegoers can book their Private Watch Party through New Year’s
Eve now starting at $99 with just a few simple clicks at
Cinemark.com or on the Cinemark app.
The Cinemark Standard The exhibitor has consistently
received 96 percent guest satisfaction with Cinemark protecting
their health and safety. Moreover, a resounding number of those
moviegoers polled stated they would return and would also recommend
visiting Cinemark to a friend.
The health and safety of employees, guests and communities is a
top priority. All Cinemark theatres have The Cinemark
Standard, greatly enhanced cleanliness, sanitizing and safety
measures at every step of the moviegoing experience. Employees
undergo extensive training on all new protocols and wear face masks
while working, in addition to completing a wellness check-in prior
to every shift. Each theatre also has a designated Chief Clean and
Safety Monitor on duty to ensure the highest standards of safety,
physical distancing, cleanliness and sanitization.
- Each auditorium is extensively disinfected between
showtimes using pressurized sprayers with products identified by
the EPA to be effective in eliminating COVID-19.
- Theatres have staggered showtimes and limited capacities
to maximize physical distancing.
- Seat-Buffering Technology automatically blocks seats
adjacent to a party upon ticket purchase.
- Face masks are mandatory for all guests within the
theatre and may only be removed for eating and drinking in the
auditoriums. Face masks are required for all employees.
- Cinemark is raising the fresh air rate by adding refresh
and replace cycles and utilizing supply fans to increase total
volume of fresh, outside air flowing into our theatres.
- Cinemark vacuums are equipped with HEPA filters
identified to be effective in trapping at least 99.97 percent of
microscopic particles, including COVID-19.
- All public and high-touch spaces are thoroughly sanitized
frequently.
- Ample supplies of seat wipes and hand sanitizer are
available for customer use.
- Guests are encouraged to purchase tickets online and use
contactless payment methods for a more contact-free
experience. With that, cash payments options will be limited.
Click here for a folder of assets, including b-roll and stills
of Cinemark’s enhanced cleaning protocols.
About Cinemark Holdings, Inc.: Headquartered in Plano,
TX, Cinemark (NYSE: CNK) is one of the largest and most influential
movie theatre companies in the world. Cinemark’s circuit, comprised
of various brands that also include Century, Tinseltown and Rave,
operates 533 theatres with 5,974 screens in 41 states domestically
and 15 countries throughout South and Central America. Cinemark
consistently provides an extraordinary guest experience from the
initial ticket purchase to the closing credits, including Movie
Club, the first U.S. exhibitor-launched subscription program; the
highest Luxury Lounger recliner seat penetration among the major
players; XD - the No. 1 exhibitor-brand premium large format; and
expansive food and beverage options to further enhance the
moviegoing experience. For more information go to
https://investors.cinemark.com/
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version on businesswire.com: https://www.businesswire.com/news/home/20201202005717/en/
Media Contact: Caitlin Piper pr@cinemark.com Investor
Contact: Chanda Brashears ir@cinemark.com
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