Tournament title sponsor marks countdown to
storied event by announcing one-of-a-kind new upgrades designed to
enhance the player and fan experience
With less than one month to go until the start of the 2019
Charles Schwab Challenge, the tournament and Schwab are announcing
a series of new initiatives that will pay homage to the tradition
of this event and legacy of golf legend, Ben Hogan — while building
a bridge to its future as one of the most modern and engaging
events on the PGA TOUR.
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In its first year as title sponsor,
Charles Schwab and the tournament will introduce new programming
that celebrates the players, golf fans and the Dallas-Fort Worth
community.
In its first year as title sponsor, Charles Schwab and the
tournament will introduce new programming that celebrates the
players, golf fans and the Dallas-Fort Worth community. The
one-of-a-kind elements — from a fully renovated and customized 1973
Dodge® Challenger that will be awarded to the winner, to a new
Throwback Thursday-themed first round and a state-of-the-art fan
engagement zone — will bring the event’s challenger spirit to life
over Memorial Day Weekend.
“We are honored to play a part in the tradition of this historic
tournament in Fort Worth and its longstanding support from the
Metroplex community,” said Andy Gill, Charles Schwab’s Chief
Marketing Officer. “We see so many parallels between this
tournament’s history of competition and philanthropy and our own
firm’s legacy and commitment to the State of Texas. That’s why we
wanted to help bring a refreshing new approach to the event that we
hope will carry through for years of value for the game and the
community.”
Going Retro with Throwback Thursday – 73% off for
fans
This year, The Charles Schwab Challenge will introduce a
Throwback Thursday promotion - a true first for the game of golf.
During the tournament’s first round on Thursday, May 23, PGA TOUR
players are invited to wear throwback apparel designed to celebrate
the classic golf styles of 1973 – the year Charles Schwab was
founded. Volunteers and fans are also invited to get in on the
action and wear their own throwback apparel as they cheer on the
game’s stars. Fans dressed in throwback gear will unlock a
fan-friendly 73 percent discount on food and non-alcoholic drinks
at the Colonial’s concession stands that day.
To further embrace the spirit of Throwback Thursday, fans who
make a charitable donation to The First Tee of Fort Worth - a youth
development organization introducing the game of golf and its
inherent values to young people - will also receive a commemorative
Ben Hogan bobblehead, while supplies last.
Bringing Fans Inside The 5: Schwab Performance Center
A state-of-the-art fan engagement zone, “The 5: Schwab
Performance Center,” will focus on the five modern fundamentals of
both golf and investing, paying homage to tournament legend Ben
Hogan’s ground-breaking approach to the game and Schwab’s modern
approach to investing and retirement. The 5,000 square foot site
includes a holistic, interactive training center that will allow
fans the opportunity to get their golf swing analyzed and receive a
custom golf lesson from GolfTEC teaching pros. Three simulators
will also give fans the opportunity to compete each day in a
closest to the pin challenge on the famous 13th hole and hit drives
off the 18th tee at Colonial. Fans with tickets to the Charles
Schwab Challenge can visit the Schwab Performance Center from May
23-26.
An Immersive Digital Golf Experience
Schwab is helping give fans an inside look at the challenging
course at Colonial with help of four experienced PGA TOUR caddies,
including Damon Green, Brennan Little, DJ Nelson and James
Edmondson. Through a series of digital videos that are available on
SchwabGolf.com, the firm is spotlighting all 18 holes at Colonial
and what it takes to help prepare the game’s greatest players for
this iconic tournament. Each video features a different caddie
sharing his specific insight on how to play each hole and serves to
illustrate Schwab’s longstanding belief that taking ownership of
your future – or in this case, the golf course – starts with the
things that you do today. Schwab has also launched a digital
content series called “The Challengers,” which highlights several
icons in the sport of golf that are challenging the status quo in
their own fields – including Hall of Famer and entrepreneur Greg
Norman; golf course architect David McLay Kidd; golf course
developer and founder of Bandon Dunes, Mike Keiser; former
professional golfer and current men’s head golf coach at the
University of Oregon, Casey Martin; and coming in June golf course
architect Bill Coore.
Driving Off with a New Champion’s Prize
As previously announced, a fully renovated and customized 1973
Dodge® Challenger will be awarded to the winning player of the
Charles Schwab Challenge. A complement to the iconic Leonard Trophy
that has been awarded at Colonial since 1950 and the Scottish royal
tartan plaid jacket (since 1952), the Challenger prize is a first
for the tournament and is designed to celebrate the year Schwab was
founded, the challenging nature of the course at Colonial and the
challenging spirit of the event and its players.
The car will be on special display at the 10th tee during the
tournament, until it is awarded to the player who will have his
name etched on the Wall of Champions for 2019 at Colonial Country
Club in Ft. Worth.
Charles Schwab & Co. signed on as title sponsor of the PGA
TOUR’s Fort Worth Invitational at Colonial Country Club in 2018.
Already a major sponsor of the PGA TOUR and PGA TOUR Champions, the
four-year agreement, which runs through 2022, marks the firm’s
first-ever title sponsorship of a PGA TOUR event. It also
reinforces Schwab’s commitment to the Dallas-Fort Worth Metroplex,
which is home to the firm’s rapidly-growing presence in
Westlake.
For more information on the tournament, visit
www.charlesschwabchallenge.com and aboutschwab.com.
About the Charles Schwab Challenge
As the Official Investment Firm of the PGA TOUR® and PGA TOUR
Champions since 1997, Charles Schwab expanded its golf presence by
assuming title sponsorship of the PGA TOUR’s annual tournament at
Colonial Country Club beginning in 2019. The four-year agreement
will run through 2022. The Charles Schwab Challenge is one of the
country’s premier and longest-running PGA TOUR events, serving as a
showcase for the game’s best players. The Wall of Champions at
Colonial Country Club is populated by many of the game’s greatest
names, with Fort Worth native and Colonial member Ben Hogan chief
among them as the tournament’s only five-time champion, starting
with the first two editions of the tournament in 1946-47.
About Charles Schwab & Co.
At Charles Schwab we believe in the power of investing to help
individuals create a better tomorrow. We have a history of
challenging the status quo in our industry, innovating in ways that
benefit investors and the advisors and employers who serve them,
and championing our clients’ goals with passion and integrity.
More information is available at www.aboutschwab.com. Follow us
on Twitter, Facebook, YouTube and LinkedIn.
The Charles Schwab Corporation (NYSE: SCHW) is a leading
provider of financial services, with more than 360 offices and 11.8
million active brokerage accounts, 1.7 million corporate retirement
plan participants, 1.3 million banking accounts, and $3.59 trillion
in client assets as of March 31, 2019. Through its operating
subsidiaries, the company provides a full range of wealth
management, securities brokerage, banking, asset management,
custody, and financial advisory services to individual investors
and independent investment advisors. Its broker-dealer subsidiary,
Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and
affiliates offer a complete range of investment services and
products including an extensive selection of mutual funds;
financial planning and investment advice; retirement plan and
equity compensation plan services; referrals to independent
fee-based investment advisors; and custodial, operational and
trading support for independent, fee-based investment advisors
through Schwab Advisor Services. Its banking subsidiary, Charles
Schwab Bank (member FDIC and an Equal Housing Lender), provides
banking and lending services and products. More information is
available at www.schwab.com and www.aboutschwab.com.
Brokerage Products: Not FDIC Insured · No Bank
Guarantee · May Lose Value
© 2019 Charles Schwab & Co., Inc. Member SIPC.
(0419-9SRZ)
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Pete GreenleyCharles Schwab &
Co.415-667-0722peter.greenley@schwab.com
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