CBL Properties and Liverpool Los Angeles Team up for Brand’s First Pop-Up Shop
September 12 2019 - 4:41PM
Business Wire
CBL Properties (NYSE:CBL) announced today that Liverpool Los
Angeles, a lifestyle fashion brand that is operating a hybrid model
of wholesale and online sales, will debut its pop-up shop concept
at Oak Park Mall in Kansas City, Kansas.
“We are excited to partner with Liverpool Los Angeles as they
launch their pop-up shop at Oak Park Mall. They are a great example
of cutting-edge retailers that are evolving their strategy to test
brick-and-mortar stores,” said Stephen Lebovitz, chief executive
officer, CBL Properties. “We are creating environments where these
emerging brands can thrive from the significant traffic at our
properties to build brand awareness and cultivate new customer
relationships. Our program offers a turnkey solution for brands to
experiment with new markets and test in-store experiences while
also allowing us to continually re-engage our guests with exciting
new experiences.”
“Our pop-up shop at Oak Park Mall represents the start of a new
chapter for Liverpool Los Angeles,” said Jill Perilman, co-founder,
Liverpool Los Angeles. “CBL’s process made our experiment into
physical retail an easy one, taking the challenge out of tasks such
as staffing and store layout. We see this as an unparalleled
opportunity to engage one-on-one with our customers and give them a
glimpse into the world of Liverpool.”
Ron and Jill Perilman founded Liverpool Los Angeles in 2012. The
brand has experienced explosive growth over the last seven years by
selling its products wholesale to nearly 1,200 specialty stores and
department stores as well as through its e-commerce platform. Over
the last three years, Liverpool Los Angeles has significantly grown
its non-denim apparel collection, launched menswear and expanded
globally in Canada, Europe, New Zealand and Australia. In the
boutique business, the brand’s YOY growth is 48%.
“We specifically chose the Kansas City market, a target growth
area for our brand. We are taking our time to curate the right
experience, complete with special events and personal stylists, so
that we can apply our learnings to endeavors in the future,” added
Perilman.
Customers will find Liverpool’s unique fashions at Oak Park Mall
beginning November 8th through December 2nd with a soft opening the
night of November 7th.
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and
manages a national portfolio of market-dominant properties located
in dynamic and growing communities. CBL’s portfolio is comprised of
108 properties totaling 68.2 million square feet across 26 states,
including 68 high‑quality enclosed, outlet and open-air retail
centers and nine properties managed for third parties. CBL
continuously strengthens its company and portfolio through active
management, aggressive leasing and profitable reinvestment in its
properties. For more information visit cblproperties.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190912005923/en/
Investor Contact: Katie Reinsmidt, Executive Vice President
& Chief Investment Officer, 423.490.8301,
Katie.Reinsmidt@cblproperties.com Media Contact: Stacey Keating,
Director of Public Relations & Corporate Communications,
423.490.8361, Stacey.Keating@cblproperties.com
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