By Gina Chon 
   Of THE WALL STREET JOURNAL 
 

A diverse group of investors is lobbying against a proposed change in a federal rule that would speed up the time frame for alerting the public to the amassing of shares in a company.

Big money managers, public pension funds, union funds and activist hedge funds are resisting the proposed change, which was submitted to the Securities and Exchange Commission in March by prominent corporate law firm Wachtell, Lipton, Rosen & Katz.

Wachtell's proposal would dramatically shrink--to one day from 10 days--the time frame for an investor who crosses 5% ownership of stock in a public company to file a report revealing the size of the stake.

(This story and related background material will be available on The Wall Street Journal website, WSJ.com.)

Typically, shares of a company rise when a so-called 13(D) filing is made, as investors anticipate major change, possibly the company's sale or break up. Wachtell contends the current system facilitates "market manipulation and abusive tactics" by allowing the investor to buy far more than 5% of the shares before the public learns anything.

Wachtell maintains stockholders who sell their shares to a 13(D) filer in the days before the filing lose out on potential profit. Wachtell declined to publicly comment.

Those opposing the change say it could curb activism that has benefited shareholders broadly.

Investors resisting the Wachtell proposal include big money managers Blackrock Inc. (BLK), TlAA-CREF and T. Rowe Price Group Inc. (TROW), public pension funds California State Teachers' Retirement System, Florida's State Board of Administration, New York State Common Retirement Fund and Ontario Teachers' Pension Plan, union pension funds and activist hedge funds Jana Partners LLC and Pershing Square Capital Management, according to SEC public documents.

All were part of a group that met July 15 with SEC officials to argue that 13(D) filers bear the risks of their investment and an uncertain result of their actions, according to the SEC documents.

The investors acknowledge that activists can build up stakes bigger than 5% during the 10-day window, but say the ability to do so provides financial incentive to tackle problems at underperforming companies.

Wachtell's suggested changes would "significantly impact market-driven incentives to address company underperformance, to the likely detriment of all shareholders," and it "could chill activity which helps give life to shareholder democracy," according to a joint presentation by the group to the SEC.

The investors declined to elaborate publicly on the presentation.

"We plan to undertake a broad review of our Regulation 13D beneficial ownership reporting rules next year," and issues to be considered include whether the 10-day period should be shortened, Meredith Cross, director of the SEC's division of corporation finance, said in a statement.

"This is a fundamental question about American corporate governance, and the SEC should think of it in that way," said Robert Jackson, a law professor at Columbia University. "Some of these shareholders play a critical role in monitoring, but they need to have a benefit to justify the monitoring. If you take away the benefit by shortening the reporting period, you will lose the monitoring."

Those opposing the Wachtell proposal say investors who sell in the days just before a 13(D) filing do so voluntarily at a price they deem appropriate to sell.

Wachtell maintains in its letter: "There is no valid policy-based or pragmatic reason that purchasers of significant ownership stakes in public companies should be permitted to hide their actions from other shareholders, the investment community and the issuer." The law firm says the reduction in the window to one day also makes sense given improved technology.

The Wachtell letter notes that a stake built up last year by Pershing Square in retailer J.C. Penney Co. (JCP) had grown to more than 16% by the time Pershing made its 13(D) filing.

A person familiar with Pershing said the firm was following the rules in its effort to effect change at the company. J.C. Penney eventually gave Pershing board representation and has said it will close six stores and take other streamlining actions.

Penney couldn't be immediately reached for comment.

J.C. Penney shares were trading at about $28 the day before Pershing filed its 13(D) last October and rose more than 3% after news of the filing. Shares hit a 52-week high of $41 in May. They traded around $24.46 late Friday afternoon in New York Stock Exchange composite trading, up 2.9% amid a broader market rout.

The U.S. Chamber of Commerce is studying the suggested change and generally supports "increased disclosure," said Tom Quaadman, an official there. He said a 10-day period may be too long in the Internet age, but shrinking it to one day may be too short.

The 13(D) rule dates to 1968 and helped end the practice of what was known as Saturday night specials, when a would-be acquirer launched a surprise tender offer to acquire a company, often over the weekend.

Since then, other takeover defenses have been established, including the so-called poison pill created by Wachtell.

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