Slainte! Raise a Glass to Toast the Irish With Kilbeggan Irish Whiskey This St. Patrick's Day
March 15 2012 - 10:03AM
Marketwired
As consumers make plans for St. Patrick's Day, Beam Inc. (NYSE:
BEAM), the new owner of the award winning Kilbeggan Irish Whiskey,
is gearing up for the holiday with Irish celebrations in mind.
Toast the Irish and release your inner Irish spirit by filling your
glass with Ireland's native spirit this holiday weekend.
"With many Americans looking to celebrate St. Patrick's Day in
true Irish style, Kilbeggan is the ideal whiskey to show your Irish
pride," said Bob Gorman, Director of Marketing World Whiskies at
Beam Inc. "Our handcrafted Irish whiskey is a blend of the finest
hand selected Irish malt and grain whiskies."
Demand for the Irish spirit is high. According to the Distilled
Spirits Council, Irish Whiskey was the fastest growing spirits
category in the United States in 2011 with a 23.6% increase in
sales volume. Beam's recent acquisition of the Cooley Distillery,
reputed to be the world's oldest operating distillery, brings with
it a diverse portfolio of prized Irish Whiskies including the
flagship Kilbeggan brand, as well as Tyrconnell Single Malt,
Connemara Peated Single Malt and Greenore Single Grain Irish
Whiskey.
For those hosting their own St. Patrick's Day celebrations,
Kilbeggan has created some delicious cocktail recipes to help bring
a touch of Irish to any get together:
KILBEGGAN® IRISH MULE
- 3 parts Kilbeggan Irish Whiskey
- 2 parts Triple Sec
- 2 parts Simple Syrup
- Lime Juice
- Ginger Ale
Combine Kilbeggan Irish Whiskey, Triple Sec, simple syrup and
lime juice into a shaker with ice and shake for 60 seconds. Strain
over ice into a tall glass. Top with ginger ale. Garnish with a
lime wedge.
KILBEGGAN® DUBLINER
- 3 parts Kilbeggan Irish Whiskey
- 2 parts Sweet Vermouth
- 1.5 parts Cherry Syrup
- 1.5 parts Cranberry Juice
- Dash Simple Syrup (optional)
Combine all ingredients into a shaker with ice and shake for 60
seconds. Strain neat into a martini glass. Garnish with a black
cherry.
KILBEGGAN® SHAMROCK SPRITZER
- 1 part Kilbeggan Irish Whiskey
- 4 parts Apple Juice
- Lemon-Lime Soda
Pour whiskey and apple juice over ice in a tall glass. Top with
lemon-lime soda. Garnish with a lemon.
For more information on Kilbeggan, as well as additional
cocktail recipes, visit www.kilbegganwhiskey.com. As always, Beam
encourages consumers to enjoy responsibly.
About Beam Inc. As one of the world's
leading premium spirits companies, Beam is Crafting the Spirits
that Stir the World. Consumers from all corners of the globe call
for the company's brands, including Jim Beam Bourbon, Maker's Mark
Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac,
Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch
Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN
Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper
Cordials, and Skinnygirl Cocktails. Beam is focused on delivering
superior performance with its unique combination of scale with
agility and a strategy of Creating Famous Brands, Building Winning
Markets and Fueling Our Growth. Beam and its 3,200 passionate
associates worldwide generated 2011 sales of $2.8 billion, volume
of 34 million 9-liter cases and some of the industry's fastest
growing innovations. Headquartered in Deerfield, Illinois, Beam is
traded on the New York Stock Exchange under the ticker symbol BEAM
and is included in the S&P 500 Index and the MSCI World Index.
For more information on Beam, its brands, and its commitment to
social responsibility, please visit www.beamglobal.com and
www.drinksmart.com.
Enjoy Responsibly
Kilbeggan® Blended Irish Whiskey 40% Alc./Vol. ©2012 Kilbeggan
Distilling Import Company, Deerfield, IL
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