BIRMINGHAM, Ala., Aug. 18 /PRNewswire-FirstCall/ -- BBVA Compass
today announced the first of five winners in its Build My
Savings(SM) Account contest through Facebook. Ruthanne Scarduzio of Tampa, Fla. won with her story of saving for a
special trip on her 31st anniversary to renew her wedding vows. Ms.
Scarduzio will be presented with $5,000 in a ceremony on August 20 to help her realize her goal of a
tropical second honeymoon. Ms. Scarduzio is the first of five
$5,000 winners in the BBVA Compass
Build-My Savings Account contest.
BBVA Compass launched its first contest through Facebook on
June 22 to reward people for setting
savings goals. Customers and non-customers are encouraged to visit
the BBVA Compass' Facebook fan page and upload their savings story
and savings goal. Winners are chosen on a combination of how
compelling their savings story is and visitor ratings. Visitors can
rate a story on a scale of one to five and participants are
encouraged to invite family and friends to rate their story.
"The story of how hard it's been for my husband and I to save
for our vow renewal is very near and dear to me, so I was very
emotional when I received the phone call telling me I won," said
Ms. Scarduzio. "I was quite surprised and I'm still very
shocked."
The Scarduzio's have not decided yet where they will travel to,
but know it will definitely be somewhere in the tropics. You can
read Ms. Scarduzio's story on BBVA Compass' Facebook fan page.
"Holding a contest through Facebook represents what we will feel
is a very important channel to communicate with consumers and link
them with others who share a common goal or story," said
Shelaghmichael Brown, BBVA Compass
head of retail banking. "And then add the topic of savings, which
is certainly timely due to today's economic environment, and we
have an impactful way to engage customers while providing them a
simplified savings process that helps them realize their financial
goals."
The Build My Savings Account contest will run until Oct. 16 when the last of five winners will be
chosen. To enter the contest consumers simply visit BBVA Compass'
Facebook fan page and upload their savings story and share their
savings goal. In addition to the contest, BBVA Compass' Facebook
page hosts a savings forum where customers are encouraged to share
savings tips with one another.
Build My Savings(SM) is a customizable savings account that
helps customers take charge of setting and achieving their
financial goals, regardless of what they may be. Customers who
stick to their savings plan receive a percentage match of their
transfers, up to $250 each year. To
assist customers in setting their goals, BBVA Compass has a fully
interactive website, www.bbvacompass.com/buildmysavings. Customers
who access the website can obtain their savings profile which
allows them to gauge their financial position, rank themselves
among peers and build the savings account most suited to their
needs. In addition, a fully interactive calculator can be accessed
on the site so that customers may ascertain what their match bonus
will be at the end of their savings term. Finally, customers are
encouraged to share savings tips and tricks with one another
through the Build My Savings Account Forum on Facebook.
Consumers can also learn more about Build My Savings(SM) by
visiting a local branch or calling 1-800-COMPASS. For more
information on BBVA Compass' complete line of consumer deposit
products, please visit www.bbvacompass.com.
ABOUT BBVA COMPASS
BBVA Compass is a Sunbelt-based financial institution that
operates 724 branches including 387 in Texas, 92 in Alabama, 65 in California, 77 in Arizona, 45 in Florida, 36 in Colorado and 22 in New Mexico. BBVA Compass is the 15th largest
U.S. commercial bank based on deposit market share and ranks among
the largest banks in Alabama
(3rd), Texas (4th) and
Arizona (5th). For the second
consecutive year, BBVA Compass was named as a "Lender of the Year"
by the Small Business Administration (SBA). Additional information
concerning BBVA Compass can be found on our website
www.bbvacompass.com.
BBVA Compass is a subsidiary of Compass Bancshares, Inc., a
wholly owned subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA). BBVA is a
financial services group with approximately $755 billion in total assets, 48 million clients,
7,400 branches and approximately 104,000 employees in more than 30
countries. BBVA ranks among the top 20 largest financial
institutions in the world based on market capitalization and 20th
in Global Finance magazine's list of the "World's 50 Safest
Banks" for 2009. BBVA provides its customers around the world with
a full range of financial services, including commercial and
wholesale banking, retail banking services, consumer loans,
mortgages, credit cards, securities brokerage, wealth management,
pension plan management and insurance. The BBVA Group maintains a
leadership position in Spain,
Mexico, Latin America and the Sunbelt Region of
the United States as well as
operations in China, France, Germany, Hong
Kong, Italy, Japan, Singapore, Switzerland, and the United Kingdom.
Editor's Note:
BBVA Compass is a trade name of Compass Bank. Compass Bank,
member FDIC.
SOURCE BBVA Compass
Copyright . 18 PR Newswire