BROOMFIELD, Colo., April 12, 2017 /PRNewswire/ -- The point of
combining beer and nitrogen is to deliver to beer-loving consumers
a foamy, satisfying experience that delights the nose, eyes and
ears as well as the palate. And the Ball Widget Can is the only way
to ensure a nitro experience straight from the can – Ball's Widget
Can provides a bigger head, a longer cascade and a smoother and
creamier mouth feel that other nitrogen-dosed alternatives can't
deliver.
"A widget is the only way to deliver the full nitro experience
out of the can – no hard pour required," said Melanie Virreira, marketing director for Ball.
"Unlike cans that simply nitrogen dose the headspace, which quickly
evaporates once opening, the Ball widget holds the nitrogen in a
small, top-hat shaped device that sits at the bottom of the can.
When the can is opened, that nitrogen is released, unleashing tiny
nitrogen bubbles through the entire beer creating an unmistakable
widget nitro experience.
"The Ball Widget Can more effectively and evenly nitrogenates
beer, and creates a larger foam head that lasts twice as long as
disappointing non-widget can alternatives," Virreira continues. "If
you're going to offer the nitrogen experience to your customers
from a can, why make them pour it out? The Ball Widget Can delivers
a satisfying experience that beer fans love and remember regardless
of how they drink it."
Ball's nitrogen Widget Can benefits from the company's strong
support of craft brewers across the country and its more than 137
years of packaging experience. The Widget Can has already proven
successful in Europe, and now Ball
is making and supplying its widgets in North America to craft brewers who want to
provide their customers with the best nitrogen can experience
available.
Here's how the Ball Widget Can works (while it's hard to make,
we make it simple to buy and use):
- The widget device sits at the bottom of the can and is charged
with nitrogen during filling – Ball will send you the
widget-installed can, ready to fill.
- When the can is opened, the change in pressure discharges
micro-nitrogen bubbles through the entire beer giving it that
creamy texture and a unique head available only from nitro taps –
until now.
When more than 95 percent of beer drinkers enjoy beers on nitro,
why not provide that experience beyond the bar stool? The Ball
Widget Can is the perfect can for a craft brewer looking to package
an authentic, malt forward beer like a stout or porter.
Want to learn more about the Ball nitrogen Widget Can? Come see
us at the Craft Brewers Conference (booth 2400) in Washington, D.C.; send an email to
aluminumcansales@ball.com; or check out whywidget.com. Ball 12- and
16-ounce widgets are available now!
About Ball Corporation
Ball Corporation supplies innovative, sustainable packaging
solutions for beverage, food and household products customers, as
well as aerospace and other technologies and services primarily for
the U.S. government. Ball Corporation and its subsidiaries employ
18,450 people worldwide and reported 2016 net sales
of $9.1 billion. For more information,
visit www.ball.com, or connect with us
on Facebook or Twitter.
Forward-Looking Statements
This release contains "forward-looking" statements concerning
future events and financial performance. Words such as "expects,"
"anticipates," "estimates," "believes," "targets," "likely" and
similar expressions typically identify forward-looking statements,
which are generally any statements other than statements of
historical fact. Such statements are based on current expectations
or views of the future and are subject to risks and uncertainties,
which could cause actual results or events to differ materially
from those expressed or implied. You should therefore not place
undue reliance upon any forward-looking statements and any of such
statements should be read in conjunction with, and, qualified in
their entirety by, the cautionary statements referenced below. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Key factors, risks and uncertainties
that could cause actual outcomes and results to be different are
summarized in filings with the Securities and Exchange Commission,
including Exhibit 99 in our Form 10-K, which are available on our
website and at www.sec.gov. Additional factors that might
affect: a) our packaging segments include product demand
fluctuations; availability/cost of raw materials; competitive
packaging, pricing and substitution; changes in climate and
weather; competitive activity; failure to achieve synergies,
productivity improvements or cost reductions; mandatory deposit or
other restrictive packaging laws; customer and supplier
consolidation, power and supply chain influence; changes in major
customer or supplier contracts or a loss of a major customer or
supplier; political instability and sanctions; currency controls;
and changes in foreign exchange or tax rates; b) our aerospace
segment include funding, authorization, availability and returns of
government and commercial contracts; and delays, extensions and
technical uncertainties affecting segment contracts; c) the company
as a whole include those listed plus: changes in senior management;
regulatory action or issues including tax, environmental, health
and workplace safety, including U.S. FDA and other actions or
public concerns affecting products filled in our containers, or
chemicals or substances used in raw materials or in the
manufacturing process; technological developments and innovations;
litigation; strikes; labor cost changes; rates of return on assets
of the company's defined benefit retirement plans; pension changes;
uncertainties surrounding geopolitical events and governmental
policies both in the U.S. and in other countries, including the
U.S. government elections, budget, sequestration and debt limit;
reduced cash flow; ability to achieve cost-out initiatives and
synergies; interest rates affecting our debt; and successful or
unsuccessful acquisitions and divestitures, including with respect
to the Rexam PLC acquisition and its integration, or the associated
divestiture; the effect of the acquisition or the divestiture on
our business relationships, operating results and business
generally.
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SOURCE Ball Corporation