CLEVELAND, July 17, 2013 /PRNewswire/ -- Birthdays are
a time for celebration and a great excuse to party and add some
extra fun. Consumers looking for a way to create more excitement
for an individual's special day can now look to the greeting card
aisle for messages of birthday wishes combined with special effects
guaranteed to turn up the festivities. American Greetings
Corporation (NYSE: AM) is introducing its newest innovative line of
greeting cards, Turbo Button™, a surprising collection that
features lovable characters who dance to music.
Turbo Button is a funny new line of music and motion cards
showcasing dancing characters that the receiver controls. When they
open the card the party starts, and when it's time to change up the
fun, they just have to push the actual Turbo Button again and again
to speed up (or slow down) the sound and motion to hilarious
effect. With funny copy, quirky characters, and loads of play
value, Turbo Button is a quick way to add some laughs to your next
big occasion. Dancing characters include a kitty, monkey, wrestler
and hamster.
"We are excited to bring consumers a new, and amusing, way to
deliver birthday wishes," said Carol
Miller, vice president, corporate innovation at American
Greetings. "Turbo Button takes any birthday celebration to the next
level as soon as you open the card, hear the music and control how
fast, or slow, these funny characters dance."
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find Turbo Button™, in addition to a great
selection of fresh and inspiring cards from American Greetings, at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow
American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation
(NYSE: AM) has been a creator and manufacturer of innovative social
expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The
Company's major greeting card lines are American Greetings, Carlton
Cards, Gibson, Recycled Paper Greetings and Papyrus, and other
paper product offerings include DesignWare party goods and American
Greetings and Plus Mark gift-wrap and boxed cards. American
Greetings also has one of the largest collections of greetings on
the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com.
In addition to its product lines, American Greetings also creates
and licenses popular character brands through the AG Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation