CLEVELAND, July 2, 2013 /PRNewswire/ -- People
everywhere look to the summer as a time to unwind—enjoy the warmer
weather and outdoors, take advantage of slower work periods and
plan vacations with family and friends. While the rest and
relaxation is plentiful, birthdays, holidays and many other events
continue to be celebrated and the need for greeting cards never
slows down. Fortunately neither does American Greetings Corporation
(NYSE: AM), and they will surely keep the card aisle full all
summer long with humor, sentiment and artistry to commemorate every
special occasion.
This year's summertime collections feature unique inventions,
new characters and traditional favorites. American Greetings
introduces Turbo Button™, a funny new line of music and motion
cards showcasing dancing characters that YOU control. Simply
opening the card gets the party started and, when you're ready to
change up the fun, just push the actual Turbo Button again and
again to speed up (or slow down) the sound and motion to hilarious
effect. With funny copy, quirky characters, and loads of play
value, Turbo Button is a quick way to add some laughs to your next
big occasion. Dancing characters include a kitty, monkey, wrestler
and hamster.
In addition, American Greetings welcomes comic relief to its
summer collection. There's a new doctor in the greeting card aisle
and you'll never expect who she is. Dr. Jill is everyone's favorite
girlfriend. She only has a Ph.D. in common sense, but gives the
best advice no holds barred. She shares her vision of tough love
and thoughts on life in words that are so unbelievably true, they
make you laugh out loud. Bottlecap™ cards will also provide grins
by playing on pop culture, hot topics and birthday fun. A
compelling mix of best-selling and exciting content provides
laughter for many occasions or just because.
Fans of the popular boy band, One Direction, will now flock with
excitement to nationwide retailers as American Greetings introduces
a fun, fan-based card line, inspired by the larger-than-life group.
The One Direction collection features birthday and everyday
greeting cards, plus additional tech and keepsake formats
(posters/stickers).
Wedding and anniversary season is in full swing with brides and
grooms everywhere planning special days that will last a lifetime
and couples celebrating years of marital bliss. The American
Greetings wedding and anniversary card collection will make every
couple's day even more momentous. Its handcrafted elegant designs
lend a sophisticated and upscale look, while heartwarming
sentiments offer consumers the right words to express their
congratulations.
Shoppers will also go bonkers over Boofle ™, the lovable stuffed
pup who has an international fan-following of all ages and
continues to warm hearts with greeting cards for birthdays and
anytime. The adorable puppy adds sweet sentiments and warmth to
summer birthdays and anytime greetings. Boofle is made from 100%
love and cuddles and is sure to brighten any day.
For celebratory cards that share life's moments, American
Greetings highlights Kathy Davis'
"Hello, Sunshine" collection with bright and cheerful greetings.
Beautiful watercolor designs and sincere, heartfelt messages
inspire meaningful collections.
Summer features additionally include designs from content
partner Mary Engelbreit,
accomplished illustrator, lifestyle designer and best-selling
author whose style has graced greeting cards for nearly three
decades. Her iconic illustrations evoke emotion and offer consumers
many ways to send love and well wishes.
The justWink app celebrates summertime over the July 4th holiday by declaring
independence! This 4th of July, celebrate America's break up with
King George (and his band of merry
misfit redcoats) by sending a patriotically-perfect card. Whether
the holiday is filled with grillin', chillin', or small
"controlled" explosions, justWink's got the perfect greeting card
to make Independence Day sparkle. The
free smartphone app by American Greetings now boasts a collection
of more than 500 cards that can be sent via text, email, Facebook
and Twitter. Additionally, the cards are now available on Windows 8
and can be sent through the web at justWink.com.
Consumers can find the latest summer collections at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow
American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100
years, American Greetings Corporation (NYSE: AM) has been a creator
and manufacturer of innovative social expression products that
assist consumers in enhancing their relationships to create
happiness, laughter and love. The Company's major greeting
card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings
include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of
the largest collections of greetings on the Web, including greeting
cards available at Cardstore.com and electronic greeting cards
available at AmericanGreetings.com. In addition to its
product lines, American Greetings also creates and licenses popular
character brands through the American Greetings Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.9 billion, and its products can be found in
retail outlets worldwide. For more information on the Company,
visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation