American Greetings Adds Even More Character to the Card Aisle with
Sweet Stuff™
CLEVELAND, Dec. 4, 2012 /PRNewswire/ -- The greeting
card aisle has always been filled with adorable characters that
help make every happy occasion even more memorable. Their colorful
imagery, smiling faces, and happy wishes add something special to a
celebration and enhance the relationship between sender and
recipient—which is why the sending and receiving of greeting cards
has remained a time-honored tradition. To keep offering consumers
all new ways to recognize birthdays, American Greetings (NYSE: AM)
has introduced the latest collection of sure-to-be-loved
personalities with Sweet Stuff™.
Cup-Katie, Peacefully Polly, Tequila
Terry, and Wesley Whip take center stage in this fun, new
card line where each charming character doubles as a removable,
musical felt magnet. Each one offers an abundance of charm, paired
with great songs the recipient is sure to know and love. With
celebratory messages that reflect the sweet, sassy, and spunky
personalities of the characters themselves, Sweet Stuff is the
stuff happy birthdays are made of.
"We know that when it comes to celebrating birthdays, it's all
about offering them a big smile and these adorable, musical magnets
really deliver as they bring some of our favorite things to life
with these adorable characters," said Carol
Miller, executive director of new product concepts at
American Greetings. "Cute stuff, fun stuff, silly stuff, happy
stuff – all the best stuff comes to life with Sweet Stuff. And best
yet, that happy feeling can live on as they place the magnet
proudly on the fridge and get to experience a little happy moment
whenever they want."
As the industry leader in greeting card inventions, American
Greetings has introduced more than 100 new greeting card formats
under the Inventions brand, offering the ultimate selection of
exciting, new-to-the world ways to celebrate birthdays and other
happy occasions. Incorporating brand-new twists on technology in
cards with carefully written copy and celebratory artwork, the
combined effect is the perfect selection of greeting cards that are
sure to surprise and delight any recipient.
Consumers can find Sweet Stuff™, in addition to a great
selection of fresh and inspiring cards from American Greetings, at
participating drug chains, grocery stores and mass retailers
nationwide, as well as in American Greetings and Carlton Cards
retail stores. For more information on American Greetings, please
visit www.corporate.americangreetings.com. You can also follow
American Greetings on Twitter, Facebook, YouTube and Pinterest
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE:
AM) has been a creator and manufacturer of innovative social
expression products that assist consumers in enhancing their
relationships to create happiness, laughter and love. The
Company's major greeting card lines are American Greetings, Carlton
Cards, Gibson, Recycled Paper Greetings and Papyrus, and other
paper product offerings include DesignWare party goods and American
Greetings and Plus Mark gift-wrap and boxed cards. American
Greetings also has one of the largest collections of greetings on
the Web, including greeting cards available at Cardstore.com and
electronic greeting cards available at AmericanGreetings.com.
In addition to its product lines, American Greetings also creates
and licenses popular character brands through the American
Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates
annual revenue of approximately $1.7 billion, and its products
can be found in retail outlets worldwide. For more
information on the Company, visit
http://corporate.americangreetings.com.
SOURCE American Greetings Corporation