CLEVELAND, Nov. 9, 2012 /PRNewswire/ -- When justWink
wanted to find a song to cleverly communicate the excitement people
feel about the new card line and celebrate its national launch,
"Now is the Start" written and performed by A Fine Frenzy was the
perfect fit. justWink, the new greeting card line from American
Greetings (NYSE: AM) offers the next generation of greeting card
shoppers something completely new and unexpected and also connects
cards with the mobile world for the first time with a free greeting
card app for iPhone, Android, and NOOK users.
Currently on tour promoting the newly released album
Pines, Alison Sudol, known
professionally as A Fine Frenzy, is an alternative singer
songwriter who has joined together with American Greetings to help
promote the justWink card line. Together, the justWink brand team
and A Fine Frenzy have created a customized justWink card that
Alison will autograph and give away free to her fans after each
concert while on tour this fall. The first single off the album,
"Now is the Start" can be heard accompanying the justWink videos at
justWink.com and youtube.com/justdashwink.
"We're excited to work with Alison
Sudol and A Fine Frenzy," said Rob
Matousek, brand director for the justWink app. "Both
justWink and A Fine Frenzy have great things on the horizon and we
look forward to exploring where this new relationship takes
us."
"I was thrilled when justWink approached us about using 'Now is
the Start' to celebrate the launch of their card line," said
Alison Sudol. "When we sat down to
talk about the brand and its personality, we found a lot of common
ground between justWink and my own artistic style, sense of humor
and writing aspirations."
Consumers can find justWink cards at participating drug chains,
grocery stores and mass retailers nationwide, as well as in
American Greetings and Carlton Cards retail stores. The justWink
app can be downloaded for free for Android, iPhone, and NOOK,
giving users 24/7 access to the complete collection of digital
cards that can be sent via text, email, or Facebook. The app now
contains more than 500 cards as well as the ability to add
signatures (or doodles) and photos to cards and Facebook-powered
birthday reminders. For more information, visit www.justwink.com or
www.facebook.com/justwink.
Download "Now is the Start" on iTunes:
http://smarturl.it/NowIsTheStart
About American Greetings Corporation
For more than 100
years, American Greetings Corporation (NYSE: AM) has been a creator
and manufacturer of innovative social expression products that
assist consumers in enhancing their relationships to create
happiness, laughter and love. The Company's major greeting
card lines are American Greetings, Carlton Cards, Gibson, Recycled
Paper Greetings and Papyrus, and other paper product offerings
include DesignWare party goods and American Greetings and Plus Mark
gift-wrap and boxed cards. American Greetings also has one of
the largest collections of greetings on the Web, including greeting
cards available at Cardstore.com and electronic greeting cards
available at AmericanGreetings.com. In addition to its
product lines, American Greetings also creates and licenses popular
character brands through the American Greetings Properties
group. Headquartered in Cleveland,
Ohio, American Greetings generates annual revenue of
approximately $1.7 billion, and its products can be found in
retail outlets worldwide. For more information on the
Company, visit http://corporate.americangreetings.com.
SOURCE American Greetings Corporation