Columbia Threadneedle Investments Launches U.S. Television Advertising Campaign
September 25 2017 - 8:00AM
Business Wire
Columbia Threadneedle Investments (Columbia Threadneedle) today
added television as part of its ongoing U.S. advertising campaign.
The campaign highlights the benefits of the consistent and
collaborative approach that Columbia Threadneedle brings to
investing. Building upon a print and digital campaign that began
running earlier this year, the new TV spots will promote the belief
that consistency is a key driver of investment success.
This Smart News Release features multimedia.
View the full release here:
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Columbia Threadneedle Investments
Launches U.S. Television Advertising Campaign (Photo: Business
Wire).
“We’ve listened to what advisors and investors want in an
investment partner when working toward financial goals –
consistency, dependability and collaboration,” said Ted Truscott,
CEO of Columbia Threadneedle. “In telling our story, we hope
investors understand the benefits of our repeatable processes and
fully understand our commitment to their financial outcomes.”
Two 15-second TV commercials will showcase repeatable processes
leading to positive results. Reinforcing that the company’s goals
are aligned with investors’ outcomes, both ads conclude with the
tagline “Your success. Our priority.” The ads will run exclusively
on CNBC from September 25 through the first week of December.
The first ad, “Consistency Delivers”, features a baseball player
perfecting his swing in the batting cage, hitting ball after ball
from a pitching machine. The second, “Consistency Reaps Rewards”,
uses aspirational imagery of a farming tractor covering a swath of
farmland, with lush crops laid out in orderly rows. The ads can be
viewed at www.columbiathreadneedleus.com. McCann Detroit was the
agency of record for both ads.
“We’re trying TV as part of our mix, with the aim to increase
awareness and name recognition with U.S. financial advisors. Since
the financial crisis, more and more Americans rely on advisors to
achieve their financial goals, such as buying a home, paying for
education or saving for retirement,” said Leslie Walstrom, head of
U.S. Marketing. “We want advisors to know that we have the right
solutions to support their clients and their practices.”
Columbia Threadneedle began the current campaign on March 6,
2017, with print, digital display, paid search and social, online
video and native advertising.
About Columbia Threadneedle Investments:Columbia
Threadneedle Investments is a leading global asset management group
that provides a broad range of investment strategies and solutions
for individual, institutional and corporate clients around the
world. With more than 2,000 people, including over 450 investment
professionals based in North America, Europe and Asia, we manage
$473 billion1 of assets across developed and emerging market
equities, fixed income, asset allocation solutions and
alternatives.
Columbia Threadneedle Investments is the global asset management
group of Ameriprise Financial, Inc. (NYSE: AMP).
For more information, please visit
https://www.columbiathreadneedleus.com/. Follow us on Twitter.
1As of June 30, 2017.
AdTrax 1897582
Investment products are not federally or FDIC-insured, deposits
or obligations of or guaranteed by any financial institution and
involve risks, including possible loss of principal and fluctuation
in value.
Investment products offered through Columbia Management
Investment Distributors, Inc., member FINRA. Advisory services
provided by Columbia Management Investment Advisers, LLC.
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version on businesswire.com: http://www.businesswire.com/news/home/20170925005189/en/
Columbia Threadneedle InvestmentsLiz Kennedy,
617-897-9394liz.kennedy@ampf.com
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