Aerie Unveils #AerieREAL Voices Campaign With Aly Raisman, Antonia Gentry, Kelsea Ballerini, Naenae Twins and the Rollettes Taking Center Stage to Share Their Real Selves
August 17 2021 - 9:00AM
Business Wire
2019 established REAL POWER; 2020 tackled REAL CHANGE; 2021
amplifies REAL VOICES
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the
launch of Aerie’s #AerieREAL Voices campaign and welcomes actress
Antonia Gentry, singer-songwriter Kelsea Ballerini, TikTok creators
the NaeNaeTwins, wheelchair dance team the Rollettes, who join
previous #AerieREAL cast member, gold medalist, and advocate Aly
Raisman, to the Aerie family. Building upon the brand’s values of
power, positivity and no retouching, the campaign will highlight
and celebrate the entire #AerieREAL community—celebrities,
customers, brand ambassadors, and partners—by letting their voices
and stories shine.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210817005159/en/
Aerie Unveils #AerieREAL Voices Campaign
with Aly Raisman, Antonia Gentry, Kelsea Ballerini, NaeNae Twins
and the Rollettes (Photo Credit: Aerie/Andrew Buda)
In 2014, Aerie was among the first in the industry to showcase
their dedication to using REAL people in unretouched campaign
photos. The decision to represent the power of real beauty and give
people the opportunity to recognize themselves in the brand led to
the #AerieREAL movement, built alongside a platform of inspiration
defined by strong people who always keep it REAL. Throughout the
Fall, Aerie will amplify its community's voices across social,
digital, and in-store activations, including empowering quotes from
its community highlighted on billboards and across all brand
channels. From testimonies on what makes them #AerieREAL to tried
and true product reviews, voices will share the brand story.
“As the leader in showcasing real women, Aerie has built a
powerful community, which we continue to foster by creating even
greater opportunities for our customers' voices to be heard,” said
Jennifer Foyle, President - Executive Creative Director, AE
& Aerie. “The #AerieREAL Voices campaign serves as a global
testimony to our brand, as we echo the personal journeys and
stories of these incredible and inspiring individuals. Our leading
brand platform and strong community, together with amazing product,
is solidifying our leadership within the industry.”
THE INSPIRING VOICES OF #AERIEREAL
- Aly Raisman encourages others to speak their truth and
prioritize their mental health.
- Antonia Gentry strives for authenticity in her life through
acceptance and inclusivity.
- Kelsea Ballerini expresses both the messy and beautiful parts
of her life through songs and songwriting.
- NaeNaeTwins (Shayné and Zhané Stanley) bring their confidence
to life through the belief that if you’re not living your truth —
you’re not living.
- The Rollettes aim to empower women and girls with disabilities
to live mentally, physically, and emotionally independent lives.
(Rollettes Founder Chelsie Hill, Samantha Lopez, Steph Aiello,
Maria Rabaino, Conner Lundius and Natalie Fung)
SHOW YOUR REAL
Aerie continues to be an industry leader through their continued
commitment of featuring REAL customers not airbrushed within its
campaigns. Starting today through October 6th, customers can head
over to #AerieREAL Life to submit personal videos sharing their
REAL selves for the opportunity to be chosen to represent the
#AerieREAL community in future campaigns. When you speak your
truth, you shine. Say something REAL!
REAL COLLECTION
Aerie’s passion of offering products that make people feel good
about who they are continues into the Fall season with a comfy wear
in, wear out, wear anywhere collection. Highlights include:
- Popular new 70s Flare is the silhouette of the season and
available in REAL GOOD Soul Fleece, the TikTok famous OFFLINE Real
Me High Waisted Crossover Legging, and the soft knit Rib Lounge
Pant.
- The retro fleece trend is making a cozy comeback with Fleece
Cropped Varsity Crews that match the new oversized DIY Boyfriend
Joggers. Additional new fleece styles include the Kick Back Crew
Sweatshirts, lightweight easy fit REAL GOOD Everyday Joggers, and
the buttery OFFLINE OTT Fleece Bike Short.
- Plaid, pleated skirts and ribbed polo long-sleeve dresses make
the perfect transitional pieces for outfitting.
- An expanded collection of Mom undies, REAL GOOD cotton
bralettes, and Free-To-Be Lace Sets.
About Aerie
Aerie is a lifestyle brand that offers the comfiest intimates,
apparel, swim, and accessories made to wear in and out. Aerie’s
sub-brand, OFFLINE by Aerie, offers activewear made for REAL life
movement. #AerieREAL inspires all people to love their real selves
and celebrates its community by advocating for power, positivity,
and no retouching. Let the Real You Shine®. Visit www.Aerie.com to
learn more.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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Matthew Owens SHADOW matthew@weareshadow.com
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