AIG Life & Retirement Launches We See the Future in You Advertising Campaign at 2020 PGA Championship
August 06 2020 - 10:00AM
Business Wire
New campaign highlights critical role financial
and retirement professionals play in helping Americans secure their
financial future
AIG Life & Retirement, a division of American International
Group, Inc. (NYSE: AIG), today announced its new advertising
campaign—We see the future in you—which launches at the 2020 PGA
Championship. The campaign will celebrate the role of financial and
retirement professionals, whose commitment to helping Americans
plan for a secure financial future has become more critical than
ever.
The fully integrated brand and marketing program showcases the
people, products and services that AIG Life & Retirement brings
to its customers, clients and distribution partners. AIG is an
Official Partner of the PGA of America, and the campaign kicks off
with a new commercial airing on ESPN and CBS throughout the PGA
Championship, taking place August 6-9 at Harding Park in San
Francisco.
The commercial was filmed remotely due to COVID-19, and casting
included a real-life mother and daughter acting together from their
home. Titled “Amazing Mom,” the commercial features a grade
schooler explaining the important work her mother does as a
financial advisor. Instead of sharing her mom’s story from inside a
school classroom, the young student takes center screen in a
virtual classroom with her teacher and classmates responding and
reacting around her.
“The PGA Championship is one of the world’s premier sporting
events, and AIG is delighted to partner with the PGA of America for
golf’s first major this year,” said Kevin Hogan, Chief Executive
Officer, AIG Life & Retirement. “We are also excited to debut
our We see the future in you campaign, which brings a new
perspective to the crucial conversations financial and retirement
professionals are having with individuals during these challenging
times.”
The PGA Championship will be golf’s first major of 2020 and will
feature one of the strongest fields in professional golf. Also
competing in the event will be the Team of 20, a group of
qualifying PGA of America member professionals. The AIG brand will
be displayed prominently on physical signage throughout the Harding
Park course as part of the PGA’s new branding initiative.
In addition to the televised commercial, AIG Life &
Retirement is launching a new digital hub bringing together its
wide breadth of financial and retirement solutions as well as
valuable tools for financial professionals, employers and
individuals. Client Connections from AIG, a tool that will soon be
featured as part of the hub, will offer fresh ways to help
financial professionals connect with their clients and build a more
digital-savvy practice.
About AIG Life & Retirement
AIG Life & Retirement brings together a broad portfolio of
protection, retirement savings, investment and lifetime income
solutions to help people achieve financial and retirement security.
The business consists of four operating segments – Individual
Retirement, AIG Retirement Services, Life Insurance and
Institutional Markets – and holds longstanding, leading market
positions in many of the markets it serves.
AIG Life & Retirement includes AIG member insurance
companies American General Life Insurance Company (Houston, TX),
The United States Life Insurance Company in the City of New York,
and The Variable Annuity Life Insurance Company (VALIC), Houston,
TX as well as their affiliates. Securities products are distributed
by AIG Capital Services, Inc., member FINRA. Additional information
about AIG Life & Retirement can be found at
www.linkedin.com/showcase/aig-life-&-retirement.
About AIG
American International Group, Inc. (AIG) is a leading global
insurance organization. AIG member companies provide a wide range
of property casualty insurance, life insurance, retirement
solutions, and other financial services to customers in more than
80 countries and jurisdictions. These diverse offerings include
products and services that help businesses and individuals protect
their assets, manage risks and provide for retirement security. AIG
common stock is listed on the New York Stock Exchange.
Additional information about AIG can be found at www.aig.com |
YouTube: www.youtube.com/aig | Twitter: @AIGinsurance
www.twitter.com/AIGinsurance | LinkedIn:
www.linkedin.com/company/aig. These references with additional
information about AIG have been provided as a convenience, and the
information contained on such websites is not incorporated by
reference into this press release.
AIG is the marketing name for the worldwide property-casualty,
life and retirement, and general insurance operations of American
International Group, Inc. For additional information, please visit
our website at www.aig.com. All products and services are written
or provided by subsidiaries or affiliates of American International
Group, Inc. Products or services may not be available in all
countries and jurisdictions, and coverage is subject to
underwriting requirements and actual policy language. Non-insurance
products and services may be provided by independent third parties.
Certain property-casualty coverages may be provided by a surplus
lines insurer. Surplus lines insurers do not generally participate
in state guaranty funds, and insureds are therefore not protected
by such funds.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200806005605/en/
Sabra Purtill (Investors): sabra.purtill@aig.com Shelley Singh
(Investors): shelley.singh@aig.com Marc Hazelton (Media):
marc.hazelton@aig.com Matt Burkhard (Media):
matt.burkhard@aig.com
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