AMC Theatres® Launches Open Caption Program in 101 U.S. Markets
October 15 2021 - 4:30PM
Business Wire
As part of AMC Entertainment’s efforts to
expand the moviegoing audience, every AMC market with at least two
AMC theatres makes some open caption showtimes available each week
for all newly released films
Guests can search easily for well-marked open
caption showtimes on AMC Theatres' website and app
An open caption format also offered through
AMC’s Private Theatre Rentals program at all participating
locations
AMC Theatres (NYSE:AMC), the largest theatrical exhibitor in the
United States, in Europe & the Middle East and in the world,
today announced that as of this week, guests can find select
showtimes utilizing an open caption format at 240 AMC locations, in
more than 100 U.S. markets. The offering of some open caption
showtimes for all new release movies is intended to expand the
overall movie-going audience, especially intended for those with
hearing difficulties or where English is a second language. Of
course, all AMC moviegoers are welcome at open caption
showtimes.
As of this week, guests at participating AMC locations can find
clearly marked open caption showtimes on AMCTheatres.com and the
AMC mobile app. The showtimes currently represent a mix of weekend
and weekdays, evenings and matinees, and are expected to evolve
with movie-going demand and guest feedback. In addition to public
showtimes, open captions are now available through AMC’s Private
Theatre Rentals program at participating locations. While AMC is
excited to offer open captioning for those of our guests who desire
this format, the vast majority of showtimes at AMC will continue to
be offered with closed captioning. Therefore, AMC will continue to
have assisted listening devices available at all of its locations
nationwide.
Elizabeth Frank, Executive Vice President, Worldwide Programming
& Chief Content Officer, AMC, commented:
“Inclusive programming is core to AMC’s strategy, and we’re
proud to lead the theatrical exhibition industry by making some
open caption showtimes available at hundreds of our locations
nationwide. By adding open captions to the variety of presentation
formats we offer, AMC locations become a more welcoming place for
millions of Americans who are deaf or hard of hearing, as well as
many for whom English is not their native language. Initial
consumer response has been very positive, and we anticipate strong
demand with growing awareness of open caption showtimes at
AMC.”
For a list of AMC locations that offer open caption showtimes,
guests can visit: https://www.amctheatres.com/open-caption.
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in the United
States, the largest in Europe and the largest throughout the world
with approximately 950 theatres and 10,500 screens across the
globe. AMC has propelled innovation in the exhibition industry by:
deploying its Signature power-recliner seats; delivering enhanced
food and beverage choices; generating greater guest engagement
through its loyalty and subscription programs, web site and mobile
apps; offering premium large format experiences and playing a wide
variety of content including the latest Hollywood releases and
independent programming. For more information, visit
www.amctheatres.com.
Source: AMC Entertainment Holdings
Category: Company Release
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version on businesswire.com: https://www.businesswire.com/news/home/20211015005619/en/
INVESTOR RELATIONS: John Merriwether, 866-248-3872
InvestorRelations@amctheatres.com
MEDIA CONTACTS: Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
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