Martha Stewart to Keynote Alibaba’s First Ever Tmall Super Kitchen Event
September 19 2016 - 8:30AM
Sequential Brands Group, Inc. (Nasdaq:SQBG) and Alibaba Group Inc.
(NYSE:BABA) announced today that Martha Stewart will headline
Alibaba’s inaugural Tmall Super Kitchen event on September 20,
2016, in Shanghai, China.
Martha Stewart’s keynote address will be
broadcast live on Alibaba’s media network which includes Youku
Tudou, as well as live streamed on the Tmall and Taobao ecommerce
apps. During her presentation, Martha will share her philosophy on
how to live a better, fuller and longer life, as well as provide
the tools to curate and maintain one’s home.
“There is a tremendous amount of demand for
know-how and inspiration in the home and lifestyle space today
among the rapidly developing middle class in China and Southeast
Asia. I am thrilled to join the brilliant team at Alibaba to help
inspire the next generation of Chinese consumers,” said Martha
Stewart.
The Tmall Super Kitchen exhibition will bring
together approximately 1,200 of Alibaba’s best houseware partners
including Fissler, Le Creuset, World Kitchen, De’Longhi, Kenwood,
Villeroy & Boch, Lagostina, Duralex, Riedel, Monbento, and
WOLL, among many others. This consumer event is part of the
two-week nationwide Tmall Global Home Festival in China created and
hosted by Alibaba.
“We are honored to have Martha Stewart join us
for our inaugural Super Kitchen event. Martha Stewart has forever
changed the way Americans think and feel about their homes. As one
of the world’s most recognized lifestyle authorities, her namesake
brand influences millions of consumers through its trusted content
and practical, useful and affordable products. Her
involvement in Alibaba’s Super Kitchen event will help educate and
stimulate Chinese consumers, who want high quality home products
and healthy lifestyle choices for their families,” said Michael
Evans, Alibaba Group President.
Martha Stewart and Alibaba will work together on
opportunities for future collaboration. Alibaba operates one of the
world’s largest ecommerce businesses, with more than 430 million
average annual users. Alibaba's Mobile Taobao, a business to
consumer app, attracts user engagement across e-commerce, digital
media, travel, social and local services. Its 150 million daily
active users launch the app an average of 7.2 times per day,
spending more than 20 minutes each day browsing an average of 19
products.
About Sequential Brands Group,
Inc.Sequential Brands Group, Inc. (Nasdaq:SQBG) owns,
promotes, markets, and licenses a portfolio of consumer brands in
the fashion, active, and home categories, which includes the Martha
Stewart media and merchandising properties. Sequential seeks to
ensure that its brands continue to thrive and grow by employing
strong brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and around the world. For more information, please visit
Sequential's website at: www.sequentialbrandsgroup.com. To
inquire about licensing opportunities, please
email: newbusiness@sbg-ny.com.
About Alibaba GroupAlibaba
Group's mission is to make it easy to do business anywhere. It is
the largest retail commerce company in the world in terms of gross
merchandise volume. Founded in 1999, the company provides the
fundamental technology infrastructure and marketing reach to help
merchants, brands and other businesses that provide products,
services and digital content to leverage the power of the Internet
to engage with their users and customers.
Media Contacts:
Sequential Brands Group, Inc.
Jaime Cassavechia, +1 212 518 4771 x108
jcassavechia@sbg-ny.com
Alibaba Group
Robert H. Christie, +1 917 860 9410
bob.christie@alibaba-inc.com
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