- New collection delivers beautiful color
enhancement plus eye definition* in one daily disposable lens
- Four Mystic colors offer
natural-looking shades of blue, hazel, gray and green to amplify
everyday style and glamour
- Unique partnership with celebrity
makeup artist Patrick Ta gives consumers inspirational “Eye Styles”
that marry color lenses with beautiful makeup looks
Alcon, the global leader in eye care, today announced the debut
of DAILIES® COLORS contact lenses that combine the beauty of eye
color enhancement with the convenience of a daily disposable
contact lens. The new line features four colors – Mystic Blue,
Mystic Gray, Mystic Hazel and Mystic Green* – introduced at a time
when color contact lenses are re-emerging as an easy and creative
way to express personal style. DAILIES® COLORS contact lenses are
designed to make eyes look bigger and brighter, and are a new tool
in the beauty bag with all the benefits of a daily disposable
contact lens.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190624005100/en/
Alcon Launches New DAILIES® COLORS
Contact Lenses to Allow Consumers to Play With Their Eye Color
Every Day (Photo: Business Wire)
“Alcon is thrilled to offer new options for the many people
interested in playing with color contact lenses to change their eye
color,” said Sergio Duplan, Region President, Alcon North America.
“Eye doctors and patients alike will love this newcomer to the
daily disposables space because it delivers color enhancement plus
eye definition, for full- or part-time wear, for those who wear
eyeglasses or for those who need no vision correction at all.”
The new DAILIES® COLORS contact lenses deliver natural-looking
color enhancement by combining a unique, eye-defining outer ring,
providing an extra boost to make eyes appear bigger and brighter,
with Alcon’s innovative 3-in-1 Color Technology:
- Inner Ring – Brightens and adds
depth
- Primary Color – Enhances eye color
- Outer Ring – Defines and emphasizes the
iris (the colored part of the eye)
In celebration of the launch, Alcon partnered with celebrity
makeup artist Patrick Ta to create a collection of “Eye Styles” –
signature looks inspired by the new DAILIES® COLORS and existing
AIR OPTIX® COLORS shades. The exclusive looks will appear on the
brands’ social media platforms throughout the year to coincide with
key moments in time including Pride Month, festival season,
back-to-school, Halloween and more.
“DAILIES® COLORS contact lenses are launching at a time when
people are experimenting more than ever with their beauty looks
around everyday events, pop culture moments and on the most talked
about red carpets,” said Patrick Ta. “Whether people are planning
to create subtle or bold looks, the new ‘Eye Styles’ collection
provides inspiration for every eye color, hair color and texture,
skin tone and occasion.”
Consumers interested in enhancing their eye color can visit the
virtual COLORS Studio at www.DailiesColors.com to upload a photo
and “try on” a total of 16 colors across the DAILIES® COLORS and
AIR OPTIX® COLORS portfolios. Additionally, follow us on Facebook
and Instagram @MyEyeColorStudio to see what “Eye Styles” Alcon and
Patrick will unveil each month.
DAILIES® COLORS are daily disposable contact lenses that offer
consumers fresh new lenses every day, and deliver hassle-free wear
with no rubbing, rinsing or cleaning solutions required. They are
now available for purchase nationwide in a 30-count supply and will
be available in a 90-count option later this year.
The lenses are available only with a prescription from an Eye
Care Professional (ECP). Interested consumers can also visit their
ECP for a fitting and a free trial** of DAILIES® COLORS
contact lenses, or find an eye doctor
at www.DailiesColors.com.
Important Information for
DAILIES®
COLORS (nelfilcon A) Contact
Lenses
Contact lenses, even if worn for cosmetic reasons, are
prescription medical devices that must only be worn under the
prescription, direction and supervision of an eye care
professional. Serious eye health problems may occur as a result of
sharing contact lenses. Although rare, serious eye problems can
develop while wearing contact lenses. Side effects like discomfort,
mild burning or stinging may occur. To help avoid these problems,
patients must follow the wear and replacement schedule and the lens
care instructions provided by their eye doctor. See product
instructions for complete wear, care and safety information.
Available by prescription only.
* Mystic Green has a less-defined outer ring as compared to the
other colors. Mystic Green is also available as Green within the
Freshlook® One-Day Color Contact Lenses portfolio.
**Eye exam may be required before lens trial. Professional fees
may apply. One pair of non-corrective DAILIES® COLORS contact
lenses for wear in-office only. Offer available at participating
offices.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the United States
Private Securities Litigation Reform Act of 1995. Forward-looking
statements can be identified by words such as: “anticipate,”
“intend,” “commitment,” “look forward,” “maintain,” “plan,” “goal,”
“seek,” “believe,” “project,” “estimate,” “expect,” “strategy,”
“future,” “likely,” “may,” “should,” “will” and similar references
to future periods.
Forward-looking statements are neither historical facts nor
assurances of future performance. Instead, they are based only on
our current beliefs, expectations and assumptions regarding the
future of our business, future plans and strategies, and other
future conditions. Because forward-looking statements relate to the
future, they are subject to inherent uncertainties and risks that
are difficult to predict. Some of these factors are discussed in
our filings with the United States Securities and Exchange
Commission, including our Form 20-F. In particular, our
expectations could be affected by uncertainties regarding the
success of our separation and spin-off from Novartis. Should one or
more of these uncertainties or risks materialize, or should
underlying assumptions prove incorrect, actual results may vary
materially from those anticipated. Therefore, you should not rely
on any of these forward-looking statements.
Forward-looking statements in this press release speak only as
of the date of its filing, and we assume no obligation to update
forward-looking statements as a result of new information, future
events or otherwise.
About Alcon
Alcon helps people see brilliantly. As the global leader in eye
care with a heritage spanning more than seven decades, we offer the
broadest portfolio of products to enhance sight and improve
people’s lives. Our Surgical and Vision Care products touch the
lives of more than 260 million people in over 140 countries each
year living with conditions like cataracts, glaucoma, retinal
diseases and refractive errors. Our more than 20,000 associates are
enhancing the quality of life through innovative products,
partnerships with eye care professionals and programs that advance
access to quality eye care. Learn more at www.alcon.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190624005100/en/
Investor RelationsChristina
Cheng+ 41 589 112 110 (Geneva)+ 1 817 615 2789 (Fort
Worth)investor.relations@alcon.com
Media RelationsKimberly
WiseAlcon North America Communications+1 (817) 615-5092 (direct)+1
(817) 525-3409 (mobile)kimberly.wise@alcon.com
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