AFL AFLAC Inc

AFLAC Goes for the Gold: U.S. Olympic Synchronized Swimmers Featured in AFLAC'S Newest Ad COLUMBUS, Ga., April 30 /PRNewswire-FirstCall/ -- The AFLAC Duck will test its flippers along side of the 2004 U.S. Olympic Synchronized Swim Team in the newest television spot for AFLAC Incorporated. The ad featuring a first-ever TV commercial performance by the 2004 U.S. Olympic Synchronized Swimming team is the 18th spot in the AFLAC Duck campaign which, in the past, has seen Looney Tunes characters, Yogi Berra, Wayne Newton, and Chevy Chase share the stage with the feathered star, known for its familiar "AFLAAAAAAAC" Duck quack. The thirty-second spot opens with the team immersed in a pool, donning colorful swim caps and performing a standard routine until the AFLAC Duck comes along. The "AFLAC Synchronized Swimmers" commercial created by the Kaplan Thaler Group will break on May 3, 2004 during primetime and high visibility sporting events. "The new commercial is one of the highest-testing commercials in the history of the campaign," said Dan Amos, CEO and chairman of AFLAC. "We are eager to see how the public enjoys our newest advertisement." "It was about time we returned the AFLAC Duck to water. In fact it was our client, Kathelen Spencer, Executive Vice President, Director of Corporate Communications at AFLAC, who came up with the idea of teaming the AFLAC Duck with the synchronized swimmers and together they give a gold medal performance," says Linda Kaplan Thaler, CEO and chief creative officer of the agency that bears her name. "He's been seen starring in a classic black & white film, spending time with the Looney Tunes gang, but this time he's entered the grueling world of Olympic training." AFLAC Incorporated (NYSE:AFL) is an international holding company. A Fortune 500(R) company, AFLAC insures more than 40 million people worldwide. It is a leading writer of insurance products marketed at the worksite in the United States, offering policies to employees at more than 294,600 payroll accounts. The company insures one out of four Japanese households and is the largest life insurer in Japan in terms of individual insurance policies in force. In July 2003, Fortune named AFLAC to its list of "America's 50 Best Companies for Minorities." In January 2004, AFLAC was included in Fortune magazine's list of "The 100 Best Companies to Work for" for the sixth consecutive year. Also in January 2004, AFLAC was named to Forbes magazine's "Platinum 400 List of Best Big Companies in America" for the fifth consecutive year. In March 2004, Fortune magazine included AFLAC in its annual listing of "America's Most Admired Companies." AFLAC's Internet address is aflac.com. The Kaplan Thaler Group ( http://www.kaplanthalergroup.com/ ) has been ranked by industry publications as the fastest-growing New York advertising agency and touted for its breakthrough creative and immediate results. KTG is part of the Publicis Groupe, one of the world's largest communications holding companies. Contacts: Laura Kane Tricia Kenney AFLAC Incorporated Kaplan Thaler Group (706) 596-3493 (212) 474-6605 http://www.newscom.com/cgi-bin/prnh/20010525/AFLACLOGO http://photoarchive.ap.org/ DATASOURCE: AFLAC Incorporated CONTACT: Laura Kane of AFLAC Incorporated, +1-706-596-3493, or ; or Tricia Kenney of Kaplan Thaler Group, +1-212-474-6605, or Web site: http://www.aflac.com/ http://www.kaplanthalergroup.com/

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