Aetna and Silverlink Help Seniors More Successfully Monitor and Control Their Hypertension
November 15 2011 - 8:00AM
Business Wire
Aetna (NYSE: ΑET) and Silverlink Communications, Inc. today
announced successful results of a hypertension management program
designed to help Aetna Medicare Advantage members deal with this
chronic condition. During the one-year program, more than half (57
percent) of the participants who started with “uncontrolled” blood
pressure and stayed engaged in the program moved their blood
pressure to “controlled” levels.
The program also achieved high levels of engagement, with nearly
60 percent of participants continuing to actively monitor their
blood pressure by using a free blood pressure monitor and
submitting readings on a monthly basis. The frequency of
participants’ cholesterol (low-density lipoprotein (LDL)
cholesterol) screening also improved 5 percent.
“By helping our Medicare members manage their high blood
pressure, we are hoping to help prevent heart disease, strokes and
even deaths,” says Randall Krakauer, MD, FACP, FACR, Aetna’s
national Medicare medical director. “Our nurse case managers work
closely with our members and do a tremendous job providing them
with the information, tools and support they need to help them
control and improve various chronic conditions, including
hypertension. The results of our program with Silverlink
demonstrate that an automated program can further support and
engage members in managing their own health conditions.”
The initial program included nearly 1,200 Aetna Medicare
Advantage members with hypertension. These members received free
blood pressure monitors that they used to measure readings on a
monthly basis. Participants reported their readings by phone,
actively keying values into an automated system managed by
Silverlink, an approach designed to directly engage members in
their health. Silverlink’s system provided immediate feedback and
education, and alerted Aetna nurse case managers when members’
blood pressure readings were out of range. Members in the
hypertension management program also received personalized
automated calls and mailings to educate them on ways to lower their
blood pressure and on the value of cholesterol screening.
“This program supports the idea that communications is truly the
foundation of good health. Through education and support we believe
we can engage, educate and empower people to improve their health,”
says Jan Berger, MD, MJ, chief medical officer of Silverlink
Communications. “We were delighted to work with Aetna on this
program that used technology to measurably impact a pervasive
chronic condition and keep individuals engaged in their
health.”
This hypertension management program is now available to all
hypertensive Aetna Medicare Advantage members. The hypertension
program currently includes more than 20,000 participants.
About Aetna
Aetna is one of the nation’s leading diversified health care
benefits companies, serving approximately 36.3 million people with
information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional, voluntary and consumer-directed health insurance
products and related services, including medical, pharmacy, dental,
behavioral health, group life and disability plans, and medical
management capabilities and health care management services for
Medicaid plans. Our customers include employer groups, individuals,
college students, part-time and hourly workers, health plans,
governmental units, government-sponsored plans, labor groups and
expatriates. For more information, see www.aetna.com.
About Silverlink
At Silverlink, we get that health and healthcare costs – which
are enormous, in both size and significance – are actually the sum
of millions of individual decisions. When one person decides to
smoke, another gets a cancer screening, a third abandons diabetes
medication – these are the individual behaviors that taken together
make up the state of our nation’s health and the costs associated
with it. That is why, when Silverlink set out to transform
healthcare, we went right to the individual. Our entire focus, our
mission, and our method are about helping move individual people in
small, healthier ways – the cumulative effect of which can save
millions of lives and billions of dollars.
To learn more about what makes Silverlink the leader in consumer
health engagement, please visit www.silverlink.com, email
info@silverlink.com, or call 1.781.425.5700.
Silverlink is a registered trademark of Silverlink
Communications Inc. All other brand and product names contained in
this release may be trademarks or registered trademarks of their
respective holders.
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