Seven-episode series is hosted by Accenture's
Brent Chaters and technology
reporter Amber Mac
TORONTO, June 17, 2019 /CNW/ - Accenture
(NYSE: ACN) today launched Marketing Disrupted, a
seven-episode podcast series focusing on key themes and challenges
that chief marketing officers (CMOs) face in this age of digital
disruption.
Through interviews with forward-thinking CMOs and other leaders,
the series highlights the explosive pace of technology and its
impact on the challenges of today's CMO.
Hosted by Brent Chaters, managing director of Accenture's
Digital Customer & Marketing Transformation practice in
Canada, and technology reporter
Amber Mac, the series provides
insights to help navigate the evolving demands and technological
changes within the marketing organization, as well as within
companies as a whole.
"More Canadian CMOs are beginning to recognize the new
responsibilities on their agenda, and this podcast is
about understanding the value of reinventing their role in an
era of profound change and disruption in order to thrive in the
future marketspace," Chaters said. "It's an exciting time to be
having these conversations with true leaders and experts in this
space, as we at Accenture work hand-in-hand on these challenges
with some of the world's largest organizations."
Mac said, "In our ever-connected world, there is no business
success without marketing success. In Marketing Disrupted,
we dive into what it takes to stand out, make a difference,
and see results. We talk to leading marketing executives, lifelong
marketing celebrities, and new marketing disruptors."
Each episode of Marketing Disrupted examines key themes
and explores common challenges and case studies that will inspire
listeners to take new ideas, strategies and questions back to their
own organizations and teams. Notable guests include:
- Theresa McLaughlin ‒
global CMO, TD Bank Group;
- Lara Skripitsky ‒ vice
president & chief technology officer, McDonald's Restaurants of
Canada Ltd.;
- Diana Helander ‒ head of
marketing, data and enterprise solutions, Twitter;
- Justin De Graaf ‒ head of
research & insights, ads marketing, Google;
- Randy Weyersberg – CMO
and VP of brand & marketing, OLG;
- Loni Stark ‒ senior
director of strategy & product marketing, Adobe;
- Alexander Lvovich ‒
managing director, Volvo Car Canada;
- Arati Sharma ‒ director
of marketing, Shopify;
- Guy Kawasaki ‒ chief
evangelist of Canva; brand ambassador for Mercedes-Benz; former
chief evangelist of Apple; speaker & author;
- Betsey Chung ‒ SVP and
chief marketing officer, TD Canadian Banking; and
- Aaron Sanandres ‒ CEO and
co-founder, UNTUCKit.
The seven episodes of Marketing Disrupted — available for
download now, on all streaming platforms including iTunes/Apple
Podcasts and Google Play — are:
- Episode 1: Who is the New CMO? examines how leading CMOs
have adapted from what was expected of the "traditional career
path" to the new responsibilities and ways of working.
- Episode 2: Balancing Data and Desire takes a deep dive
into how marketers can best use Google to shape their creative
messaging while understanding the future of data privacy and how to
find a balance between offering highly personalized experiences
while respecing customer privacy.
- Episode 3: Brands Online: Marketing, Tech and Social
Media explores how emerging technology and digital tools are
helping brands enhance customer experience and engagement, and the
advantages of making real-time adjustments to improve ROI.
- Episode 4: The Art and Science of Marketing and Gaming
focuses on how technology can help us understand consumers better
and create personal experiences, how to prioritize
industry-specific data for personalization, and how to leverage
data-sharing platforms in a data sharing economy.
- Episode 5: Walking the Walk discusses the role that
corporate social responsibility (CSR) plays in reinforcing purpose
and building brand trust with customers, understanding how to
effectively embed CSR in the brand's marketing strategy, and how
employee buy-in for a company's CSR strategy is essential to an
engaged workforce.
- Episode 6: The Little Companies That Could unpacks some
of the more significant disruptions in the industry, looking at key
lessons on when a company should disrupt itself, the technology
marketers should consider to drive their brands, and the secrets to
keeping teams motivated to reach new heights.
- Episode 7: What Does it All Mean? discusses best
practices for marketers today, important lessons top marketing
executives have learned from, how CMOs must evolve to survive in
the ever-changing marketing world, and predictions for the future
of marketing disruption.
Marketing Disrupted, produced by Stuart Coxe at Entertainment One's Podcast
Network, is the third podcast series sponsored by Accenture. The AI
Effect, a two-season series that explored AI with a range
of guests, including Toronto Mayor
John Tory and Prime Minister
Justin Trudeau, ranked among
Canada's top business news
podcasts, with more than 60,000 cumulative downloads in 82
countries.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world's largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 477,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
SOURCE Accenture