Newest morning menu innovation invites fans to
start off their year with Wendy's breakfast
DUBLIN,
Ohio, Jan. 22, 2024 /PRNewswire/ -- Busy
mornings demand a hearty breakfast! Introducing Wendy's® newest
morning delight: the Breakfast Burrito. Available starting today,
in select regions, Wendy's has expertly crafted a delectable
combination of freshly made, quality breakfast favorites, all
wrapped up for a satisfying breakfast on the go.
The new Breakfast Burrito is loaded with all the best parts of
Wendy's breakfast menu. It includes two fresh cracked eggs and six
strips of oven baked, applewood smoked bacon – the same amount of
bacon found on the iconic Baconator®! But there's more – the
Breakfast Burrito also features seasoned breakfast potatoes nestled
alongside two slices of American cheese, all topped with a cheese
sauce. All these ingredients are wrapped in a tortilla and served
with two Cholula® Original Hot Sauce Packets on the side for
customers looking for an added spicy kick.
"With our new Breakfast Burrito, we've carefully balanced taste
and convenience to create a portable masterpiece," said
John Li, Global Vice President of
Culinary Innovation at The Wendy's Company. "Our newest breakfast
innovation serves up all the best parts of Wendy's breakfast rolled
up into one delicious burrito."
Hungry to try Wendy's newest innovation? The Breakfast Burrito
will be available in over 4,500 Wendy's restaurants in select
regions across the U.S. Visit www.locations.wendys.com to find
a participating Wendy's restaurant near you.
"We knew it was time to roll out a breakfast burrito option,
starting in select markets. This latest morning menu innovation is
exactly what our consumers are craving," said Lindsay Radkoski, U.S. Chief Marketing Officer
for The Wendy's Company. "The new Breakfast Burrito is a portable,
hearty breakfast filled with quality ingredients you can always get
at Wendy's."
Make your busy mornings a breeze and download the Wendy's Mobile
App for iPhone or Android. See all the Wendy's near you, pick the
one you want, and order the new Breakfast Burrito straight from the
app. When you arrive, we'll get started, and you'll have hot food
in no time.
ABOUT WENDY'S:
Wendy's was founded in 1969 by Dave
Thomas in Columbus, Ohio. Dave built his business on the premise,
"Quality is our Recipe®," which remains the guidepost of the
Wendy's system. Wendy's is best known for its made-to-order square
hamburgers, using fresh, never frozen beef*, freshly-prepared
salads, and other signature items like chili, baked potatoes and
the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is
committed to doing the right thing and making a positive difference
in the lives of others. This is most visible through the Company's
support of the Dave Thomas Foundation for Adoption® and its
signature Wendy's Wonderful Kids® program, which
seeks to find a loving, forever home for every child waiting to be
adopted from the North American foster care system. Today, Wendy's
and its franchisees employ hundreds of thousands of people across
over 7,000 restaurants worldwide with a vision of becoming the
world's most thriving and beloved restaurant brand. For details on
franchising, connect with us at www.wendys.com/franchising.
Visit www.wendys.com and www.squaredealblog.com for
more information and connect with us on X and Instagram using
@wendys, and on Facebook at www.facebook.com/wendys.
*Fresh beef available in the contiguous U.S., Alaska, and Canada.
Cholula is a registered trademark of SPICY LIQUID LLC © 2024,
used under license.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wendys-launches-portable-bacon-perfection-with-new-hearty-breakfast-burrito-302039937.html
SOURCE The Wendy's Company