WalkMe Ltd. (NASDAQ: WKME), a leading provider of digital adoption
solutions, today revealed the results of a survey of Digital
Adoption Platform (DAP) Professional roles to mark International
DAP Professional Day. As digital adoption matures, demand for
Digital Adoption Professionals is increasing, with organizations
offering an average salary of $108,780 (USD). The salaries being
advertised ranged from $36,036 all the way up to $278,460. A survey
of job postings1 across the U.S., U.K., and Germany showed a clear
preference for IT and/or HR experience, showing how developing
digital adoption skills can help push professionals up the career
ladder.
The research showed:
- Six-figure salaries:
Digital adoption professionals, on average, are being offered 20%
more than IT managers2 (average salary $90,402) and 52% more than
HR managers (average salary $71,553) – suggesting that people in
these roles who develop digital adoption skills can open up an even
more lucrative career. As with any profession, salaries range based
on experience.
- IT and
financial
services offer most opportunities: Across
all the job posts WalkMe studied, IT companies (24% of all roles),
Financial Services & Banking (21%), and insurance (10%) were
the industries most interested in hiring digital adoption
professionals.
- USA leads
the way: U.S. companies are by far the most prolific
advertisers for digital adoption roles, responsible for 74% of all
reviewed positions – compared to 18% in the U.K. and 8% in
Germany.
“The salaries being advertised show that digital adoption has
entered the mainstream – many businesses have digitally transformed
in recent years, and now they need to put these tools to work. IT
and HR professionals in particular should sit up and take notice of
the findings, as they show that specializing in digital adoption
could prove a springboard to the next stage of their career,” said
Adriel Sanchez, Chief Marketing Officer, WalkMe.
“Businesses investing in digital adoption will be in line to
realize great ROI from their digital investments, attract and
retain talent, and drive overall productivity.”
Regional highlights
USA has the highest posted salaries – American
businesses were offering the highest salaries ($177,994 on average)
to digital adoption professionals – more than three times the
average U.S. IT worker salary ($49,625).
Almost a quarter (22%) of U.S. digital adoption related job
postings specifically included ‘digital adoption’ in the job title
– showing how common the term is becoming, as the category
continues to mature across the country. Twenty three percent of
these postings came from IT companies, and the same number from
financial services (FS) and banking organizations – including
established names such as JP Morgan Chase and Wells Fargo. Digital
adoption professionals will have the opportunity to make a
difference for industry leaders.
U.K. postings suggest growth in the financial services
sector – In the U.K. 30% of digital adoption related
openings were for opportunities in the IT industry, and one in five
job posts were from FS and banking. This included industry leaders
Santander and HSBC, who are showing the way forward for the rest of
the industry.
Coming into fashion in Germany? Although
Germany had the lowest number of current opportunities for digital
adoption professionals of the three countries, there were seeds of
hope it may come into fashion. Renowned fashion house Louis Vuitton
was hiring somebody to drive digital adoption, while Deloitte was
also hiring eight analysts to gather intelligence on human capital
and organization transformation across the country - with the
analysts specifically tracking WalkMe as part of their beat.
The digital adoption landscape – At present,
most job posts are focused on specific digital adoption platforms.
“WalkMe” was mentioned by name in 96% of all job posts that
mentioned specific digital adoption platforms and 69% of all
digital adoption related posts.
“Awareness of digital adoption is growing, and in turn,
businesses are looking for the right mix of skills that will give
them an advantage,” continued Sanchez. “As the
earliest adopters it’s natural that most openings are in IT. But we
will see more organizations from FS, retail and other verticals
looking for people with the right skills, as businesses in every
industry realize they need to unlock the full potential of their
technology investments.
“The results also indicate that the majority of businesses
looking to drive digital adoption recognize the central role of
digital adoption platforms, from onboarding to training and the
roll-out of new applications. The right platform will give
professionals and their employers complete visibility over the apps
being used across the organization, and help drive great
experiences in one single pane of glass – ensuring businesses get
the most from their investments in digital adoption
professionals.”
Calling All Digital Adoption Professionals
Realizer Awards Open – Today on International
DAP Professionals’ Day, nominations officially open for the 3rd
annual 2023 Realizer Awards. These awards recognize outstanding
achievements in the field of digital adoption and are open to all.
Nominations will close on August 31, 2023. Finalists will be chosen
by a panel of judges and revealed at WalkMe’s annual Realize event,
taking place virtually on October 25, 2023. Winners will be
determined by crowdsourced voting and will receive recognition via
press release, social media, in the WalkMe World community,
trophies, and more.
Submit your nomination for a Realizer Award
here.
About WalkMeWalkMe's cloud-based digital
adoption platform enables organizations to measure, drive and act
to ultimately accelerate their digital transformations and better
realize the value of their software investments. Our platform
leverages proprietary technology to provide visibility to an
organization's Chief Information Officer and business leaders,
while improving user experience, productivity and efficiency for
employees and customers. Alongside walkthroughs and third-party
integration capabilities, our platform can be customized to fit an
organization's needs.
Special Note
Regarding Forward-Looking
Statements:
This press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. We intend such
forward-looking statements to be covered by the safe harbor
provisions for forward-looking statements contained in Section 27A
of the Securities Act of 1933, as amended and Section 21E of the
Securities Exchange Act of 1934, as amended. All statements
contained in this press release other than statements of historical
fact are forward-looking statements. The words “believe,” “may,”
“will,” “estimate,” “potential,” “continue,” “anticipate,”
“intend,” “expect,” “could,” “would,” “project,” “plan,” “target,”
and similar expressions are intended to identify forward-looking
statements, though not all forward-looking statements use these
words or expressions. These forward-looking statements are subject
to risks, uncertainties and assumptions, some of which are beyond
our control. In addition, these forward-looking statements reflect
our current views with respect to future events and are not a
guarantee of future performance. Actual outcomes may differ
materially from the information contained in the forward-looking
statements as a result of a number of factors, including, without
limitation, the following: our ability to manage our growth
effectively, sustain our historical growth rate in the future or
achieve or maintain profitability; the impact of the COVID-19
pandemic or adverse macro-economic changes on our business,
financial condition and results of operations; the growth and
expansion of the markets for our offerings and our ability to adapt
and respond effectively to evolving market conditions; our
estimates of, and future expectations regarding, our market
opportunity; our ability to keep pace with technological and
competitive developments and develop or otherwise introduce new
products and solutions and enhancements to our existing offerings;
our ability to maintain the interoperability of our offerings
across devices, operating systems and third-party applications and
to maintain and expand our relationships with third-party
technology partners; the effects of increased competition in our
target markets and our ability to compete effectively; our ability
to attract and retain new customers and to expand within our
existing customer base; the success of our sales and marketing
operations, including our ability to realize efficiencies and
reduce customer acquisition costs; the percentage of our remaining
performance obligations that we expect to recognize as revenue; our
ability to meet the service-level commitments under our customer
agreements and the effects on our business if we are unable to do
so; our relationships with, and dependence on, various third-party
service providers; our dependence on our management team and other
key employees; our ability to maintain and enhance awareness of our
brand; our ability to offer high quality customer support; our
ability to effectively develop and expand our marketing and sales
capabilities; our ability to maintain the sales prices of our
offerings and the effects of pricing fluctuations; the
sustainability of, and fluctuations in, our gross margin; risks
related to our international operations and our ability to expand
our international business operations; the effects of currency
exchange rate fluctuations on our results of operations; challenges
and risks related to our sales to government entities; our ability
to consummate acquisitions at our historical rate and at acceptable
prices, to enter into other strategic transactions and
relationships, and to manage the risks related to these
transactions and arrangements; our ability to protect our
proprietary technology, or to obtain, maintain, protect and enforce
sufficiently broad intellectual property rights therein; our
ability to maintain the security and availability of our platform,
products and solutions; our ability to comply with current and
future legislation and governmental regulations to which we are
subject or may become subject in the future; changes in applicable
tax law, the stability of effective tax rates and adverse outcomes
resulting from examination of our income or other tax returns;
risks related to political, economic and security conditions in
Israel; the effects of unfavorable conditions in our industry or
the global economy or reductions in information technology
spending; factors that may affect the future trading prices of our
ordinary shares; and other risk factors set forth in the section
titled “Risk Factors” in our Annual Report on form 20-F filed with
the Securities and Exchange Commission on March 14, 2023, and other
documents filed with or furnished to the SEC. These statements
reflect management’s current expectations regarding future events
and operating performance and speak only as of the date of this
press release. You should not put undue reliance on any
forward-looking statements. Although we believe that the
expectations reflected in the forward-looking statements are
reasonable, we cannot guarantee that future results, levels of
activity, performance and events and circumstances reflected in the
forward-looking statements will be achieved or will occur. Except
as required by applicable law, we undertake no obligation to update
or revise publicly any forward-looking statements, whether as a
result of new information, future events or otherwise, after the
date on which the statements are made or to reflect the occurrence
of unanticipated events.
Media Contact:Christina
Knittelpress@walkme.com
Investor Contact:John
Streppainvestors@walkme.com
1 WalkMe reviewed live
job posts containing the phrase 'digital adoption' in the title or
job description in the U.S., U.K. and Germany, on LinkedIn in May
2023. Posts published by WalkMe and other digital adoption platform
vendors were not included.2 Average salaries for other roles as
reported by Glassdoor in May 2023
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