Ugly Now, But Not for Long; Bank Seeks Ugliest Room in Unusual Online Contest
June 08 2006 - 5:06PM
Business Wire
A new online contest at www.myuglyroom.com is searching for the
ugliest rooms -- and one lucky winner will receive $10,000. The
contest runs through August 31, 2006, at which time the Web site
sponsor -- UMB Bank -- will award the grand prize: a $10,000 Visa
gift card. Word of the contest is spreading through a viral
marketing campaign. "I like to think of this contest as UMB's
version of HGTV; it seems like everyone has a place in their home
they'd like to improve," said Mariner Kemper, Chairman and CEO, UMB
Financial Corporation. "We're having some fun with an innovative
marketing idea, getting people involved in the contest to submit
their ugly rooms and also voting for the winner." To enter the
contest, interested participants should log on to
www.myuglyroom.com and submit an entry form by midnight on August
29, 2006. For complete contest rules, please visit the Web site.
The winning entry will be determined by UMB Bank in a random
drawing of the top ten entries, as determined by popular vote.
Twelve weekly winning entries will be determined by popular vote of
Web site visitors from June 11 - August 27 and each will receive a
$100 Visa gift card. Only residents in the following states are
eligible to win the grand prize: Arizona, Colorado, Illinois,
Kansas, Missouri, Nebraska and Oklahoma. UMB Financial Corporation
(Nasdaq:UMBF) is a multi-bank holding company headquartered in
Kansas City, Mo., offering complete banking and related financial
services to both individual and business customers nationwide. Its
banking subsidiaries own and operate 141 banking centers throughout
Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska and
Arizona. Subsidiaries of the holding company and the lead bank, UMB
Bank, n.a., include an investment services group based in
Milwaukee, Wisconsin, a trust management company in South Dakota,
and single-purpose companies that deal with brokerage services,
consulting services and insurance. UMB was named one of Business
Week's "Web Smart 50" companies in 2005.
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