NEW YORK, Dec. 11, 2019 /PRNewswire/ -- TiVo (NASDAQ:
TIVO), the company that brings entertainment together to make it
easy for consumers to find, watch, and enjoy, today announced a new
partnership with SpotX, the leading global video advertising and
monetization platform, to power the monetization of TiVo+ and
TiVo's connected TV (CTV) inventory across its entire footprint. As
TiVo's first-to-market supply-side platform (SSP), SpotX will help
programmatically manage, sell, and optimize TiVo's video ad
inventory for maximum returns. SpotX's demand facilitation services
will also connect advertisers to TiVo's inventory running on its
TiVo+ and CTV platforms, further increasing demand sources and
driving revenue.
![SpotX Logo (PRNewsfoto/SpotX) SpotX Logo (PRNewsfoto/SpotX)](https://mma.prnewswire.com/media/638170/SpotX_Logo.jpg)
"At TiVo, we are committed to providing premium Connected TV
(CTV) advertising offerings for media buyers. Our
best-in-class user experience, highly engaged viewers and insights
from audience data offer a unique opportunity for advertisers and
TiVo+ content partners to effectively communicate their marketing
messages within TiVo's premium environment," said Walt Horstman, SVP and GM of Data and
Advertising at TiVo. "We chose SpotX as our SSP because they
are proven industry leaders in the rapidly growing CTV advertising
ecosystem with unique expertise in the market."
TiVo+ offers thousands of movies and TV shows, including live
content and linear channels via a wide range of content creators.
The free, ad-supported streaming service is currently available to
select TiVo device owners with a footprint growing through 2020
across the media landscape. The new CTV ad products include
pre-roll DVR that allows advertisers to place their messages in the
context of the most premium linear programming: prime-time
broadcast; and CTV ad units within a diverse set of AVOD streaming
services.
"We see hardware and software platforms as the next important
player within the advertising ecosystem because they aggregate
audiences, retain a big chunk of the inventory pie, and hold
proprietary audience data which is highly coveted," said
Geoff Spence, RVP of platform at
SpotX. "The growth of free, ad-supported, streaming TV services and
changes in viewership has positioned TiVo as a formidable player in
the marketplace by offering advertisers new ways they can reach a
premium audience. We are thrilled to offer our technology,
services, and expertise to TiVo and look forward to driving more
demand its way.
TiVo boasts a global footprint of 168 million homes inclusive of
both its retail boxes and software technology.
About TiVo
TiVo (NASDAQ: TIVO) brings entertainment
together, making it easy to find, watch and enjoy. We serve up the
best movies, shows and videos from across live TV, on-demand,
streaming services and countless apps, helping people to watch on
their terms. For studios, networks and advertisers, TiVo delivers a
passionate group of watchers to increase viewership and engagement
across all screens. Go to tivo.com and enjoy watching.
About SpotX
SpotX, an RTL Group company, is the
leading video advertising platform unifying TV, OTT, and digital
video globally. Our solutions enable media owners to monetize
content across all screens and streams while providing advertisers
with direct access to brand-safe, premium inventory. We deliver the
data, control, transparency, actionable and real-time insights, and
expert service needed to understand buyer behavior, manage access
and pricing, and maximize revenue. With best-in-class technology
purpose-built for video, our trusted, GDPR/CCPA-compliant solutions
are employed by some of the largest media owners in the world
including A+E Networks, AT&T, The CW Network, Dentsu CCI,
Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV,
Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, and Vudu by
Walmart. In early 2019, SpotX acquired Yospace which powers
server-side ad insertion (SSAI) for all live and video on demand
content streamed to connected devices. SpotX partners with a
variety of different companies within the digital video ecosystem
including comScore, DoubleVerify, Integral Ad Science, JW Player,
MediaMath, MOAT, Nielsen, Oracle, and more. Headquartered in
Denver, SpotX has 12 offices
worldwide including Belfast,
Chicago, London, Los
Angeles, New York,
Salt Lake City, San Francisco, Singapore, Staines-upon-Thames, Sydney, and Tokyo. Learn more at www.spotx.tv.
Media Contacts:
Tammy Blythe
Goodman
SpotX
Director, Communications
tgoodman@spotx.tv
Lerin O'Neill
TiVo
+1 (408) 562-8455
Lerin.ONeill@tivo.com
OR
Archetype for TiVo
tivo@archetype.co
View original content to download
multimedia:http://www.prnewswire.com/news-releases/tivo-chooses-spotx-for-monetization-of-ad-supported-ctv-inventory-on-tivo-and-beyond-300972923.html
SOURCE SpotX