Work, Sleep, Stream: Rovi Survey Uncovers Viewer Behaviors in Entertainment Consumption
December 02 2015 - 8:00AM
Business Wire
Stronger Entertainment Search and
Recommendations Enable Service Providers to Better Bond with
Customers
Rovi Corporation (NASDAQ: ROVI) today released phase-two
findings from a sponsored survey of pay-TV and over-the-top (OTT)
content subscribers in the U.S., Europe, and Asia. The study
uncovered trends in viewer behaviors related to discovery, search,
and recommendations for entertainment content and programming.
While phase one of the survey revealed just how unlikely consumers
are to cut the cord to traditional modes of programming, phase two
explored some of the reasons why.
Most notably, the survey data implies that watching TV and
streaming entertainment accounts for – or overlaps with –
respondents’ third biggest time commitment after work and
sleep. Globally, respondents report watching four hours
of entertainment per day. In the U.S., a quarter of
respondents report watching seven or more hours per day. If
jobs take eight hours and sleep takes eight more, the data implies
that entertainment consumption via TV or mobile devices fills a
substantial amount of people’s free time.
Centrality of the entertainment experience becomes even more
apparent in the following statistics:
- Half (52 percent) of respondents say
they frequently plan their day around their favorite TV programs or
other entertainment content, including 19 percent who say they do
this “every day”
- Respondents from India (82 percent) and
China (75 percent) were most likely to say they frequently plan
their day around their favorite TV programs and other entertainment
content
- On average, participants from the U.S.
and U.K. say they spend about five hours every day watching TV or
streaming entertainment content
- Close to half (45 percent) of
respondents say watching something they have enjoyed on TV or
another device has a “major impact” on their overall mood and
demeanor
- Respondents from India (63 percent) and
France (52 percent) were most likely to say watching something they
have enjoyed on TV or another device has a “major impact” on their
overall mood and demeanor
- More than two out of five (44 percent)
respondents say they frequently stay up “too late” to continue
watching a TV program or movie
“What we’re seeing is that consumers’ relationships with their
entertainment have become just as important as the other top
priorities in their everyday lives,” said Michael Hawkey, senior
vice president and general manager of discovery at Rovi. “Viewers
are heavily invested in consuming entertainment, whether they are
watching TV or streaming content. Our findings underscore the
importance consumers are placing on entertainment experiences. By
integrating innovative discovery features, like advanced search and
recommendations, service and content providers have an opportunity
to connect and engage with their customers like never before.”
The research findings were the result of an online survey of
4,000 pay-TV and OTT subscribers across seven countries worldwide
with 1,000 interviews completed in the U.S., and 500 interviews
completed each in the U.K., France, Germany, China, Japan, and
India1.
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment
experience. The company’s pioneering guides, metadata and
recommendations continue to drive program search and navigation on
millions of devices across the globe. With a new generation of
cloud-based discovery capabilities and emerging solutions for
interactive advertising and audience analytics, Rovi is enabling
premier brands worldwide to increase their reach, drive consumer
satisfaction and create a better entertainment experience across
multiple screens. Rovi holds over 5,000 issued or pending patents
worldwide and is headquartered in Santa Clara, California. Discover
more about Rovi at Rovicorp.com.
Forward-Looking Statements
All statements contained herein that are not statements of
historical fact, including statements that use the words “will” or
“is expected to,” or similar words that describe Rovi Corporation’s
or its management’s future plans, objectives or goals, are
“forward-looking statements” and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause the
actual results of Rovi Corporation to be materially different from
the historical results and/or from any future results or outcomes
expressed or implied by such forward-looking statements. Such
factors are further addressed in Rovi Corporation’s most recent
report on Form 10-Q for the period ended September 30, 2015, and
such other documents as are filed with the Securities and Exchange
Commission from time to time (available at www.sec.gov). Rovi
Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may
arise after the date of this release, except as required by
law.
1 About the Survey Methodology
- A total of 4,000 online surveys were
completed spread across seven countries worldwide – 1,000
interviews were completed in the U.S. while 500 interviews were
completed within each of the following countries – U.K., Germany,
France, China, Japan and India.
- Participants had to be a pay-TV
subscriber, subscribe to other TV or video content providers, or
use online streaming devices.
- The total sample was weighted so each
country represented the same number of interviews. Additionally,
the country samples were stratified and the data was weighted
slightly by regions, age, gender, education, and income in order to
reflect a proportional, representative sample.
- The U.S. survey has a margin of error
of +/-3 percentage points for the full sample. The other countries
have a margin of error of +/-4.4 percentage points for their full
samples. The margin of error is higher for subgroups within each
sample.
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version on businesswire.com: http://www.businesswire.com/news/home/20151202005382/en/
Rovi CorporationStacey Hurwitz,
617-710-9171Stacey.Hurwitz@rovicorp.com
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