TechTarget to Acquire Computer Weekly, the UK’s Most Respected IT Media Brand, from Reed Business Information
March 28 2011 - 4:15PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today
announces it has signed an agreement to acquire the websites,
product offerings, and events associated with Computer Weekly and
its sister channel-targeted brand MicroScope from Reed Business
Information Ltd. The transaction is expected to close by the end of
April, subject to the conclusion of the Transfer of Undertakings
Protection of Employees (TUPE) consultation process.
Since its founding in 1966, Computer Weekly has been the leading
choice for UK Managers, Directors and CIOs monitoring the
technology landscape, and for the advertisers looking to reach
them. ComputerWeekly.com receives an average of 425,000 visits and
1 million page views each month. It has an associated email
database of more than 165,000 subscribers, 42% of which are senior
level IT managers. MicroScope has a long history of helping
advertisers to reach the value-added resellers (VARs) that
influence the technology purchase decision-making process. This
site receives more than 100,000 page views each month and maintains
more than 15,000 email subscribers. The change in ownership to
TechTarget represents the latest stage of an ongoing evolution of
Computer Weekly, which has made aggressive investments in its
online capabilities as its core audience has shifted its
information consumption habits to the web. TechTarget will
accelerate these investments by devoting all staff and future
efforts towards the websites and events offerings. The print
versions of both Computer Weekly and MicroScope will be
discontinued when the deal concludes at the end of April.
The two websites complement TechTarget’s established offerings
in the region, including SearchDataManagement.co.uk,
SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk,
and SearchVirtualDataCentre.co.uk, by giving advertisers new and
easier ways to reach the key UK and European IT decision makers at
the right moment in their purchasing decision cycles.
“ComputerWeekly.com and MicroScope.co.uk strengthens
TechTarget’s already high quality audience and substantial reach
into senior IT decision makers in the UK,” said Bill Crowley,
senior vice president of international, TechTarget. “TechTarget
brings significant new opportunities to these properties with our
history of developing audiences, lead generation expertise and our
operational ability to execute multi-country guaranteed programs,”
continued Crowley.
Computer Weekly and MicroScope are brands that UK IT decision
makers already trust, and they bring technology news and IT
management focused content with deep understanding of UK market
nuances. TechTarget brings detailed technical content that all IT
pros and managers need to make informed purchase decisions.
Advertisers on these sites will gain a broader range of lead
generation tools and branding products, along with greater
functionality for interacting with IT buyers as they actively
research technology solutions.
With the addition of Computer Weekly, TechTarget will also
pursue new events in the IT space in addition to its existing
Storage and Virtual Desktop events, and will expand on custom
events already run by Computer Weekly.
European technology marketers should join us in April for one of
TechTarget’s Online ROI Summits, with a full day of sessions in
London and Paris covering the latest online marketing successes and
best practices. The events include live case studies from the
Financial Times, Oracle, and ArcSight, along with groundbreaking
new research on the media use of active technology buyers, and
unique peer networking opportunities for senior technology
marketers.
Apply today to join us for these important events.
London – April 12, 2011http://www.TechTargetSummit.co.uk
Paris – April 14, 2011http://www.TechTargetSummit.com/Paris
About TechTarget
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a
leading global technology media company with more than 90
technology-specific websites, 9 million registered members, and
more than 10 years of groundbreaking accomplishments. Our extensive
editorial and vendor-sponsored content fulfills the needs of tech
pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of
technology marketers targeting qualified technology audiences.
Outside of North America, TechTarget runs 23 websites and has
offices in London, Mumbai and Beijing.
(C) 2011 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and
SearchDataManagement.co.uk, SearchNetworking.co.uk,
SearchSecurity.co.uk, SearchStorage.co.uk, and
SearchVirtualDataCentre.co.uk are trademarks of TechTarget Inc..
All other trademarks are the property of their respective
owners.
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