T-Mobile unveils massive new moves to upgrade
America’s phones, homes and small towns to 5G.
5G: It just might be history’s most hyped technology revolution.
But despite years of bluster about how it’s going to transform our
lives, most people haven’t experienced the lightning-fast speeds
and incredible performance of 5G yet. That’s changing in a big way
starting today. In an online webcast a group of T-Mobile (NASDAQ:
TMUS) executives led by CEO Mike Sievert announced the company’s
latest Un-carrier move, a sweeping set of initiatives that mark the
beginning of the #5GforAll era, including:
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T-Mobile unveils massive new moves to
upgrade America’s phones, homes and small towns to 5G. (Graphic:
Business Wire)
- The Great Free 5G Phone Upgrade: Now, everyone in America can
trade in any mobile phone and get a 5G smartphone for free.
- The Great Unlimited Trade-Up: For the more than 1 in 3
customers, all 60 million of them, still stuck on an AT&T or
Verizon limited data smartphone plan — most with limited 5G access,
can upgrade to unlimited data with access to T-Mobile’s full 5G
network for the same price — or less — than the competition’s
limited plans.
- T-Mobile Home Internet: Simple, fast fixed wireless broadband
powered by America’s largest, fastest, most reliable 5G
network.
- T-Mobile Hometown: A massive commitment to bring 5G to rural
America, hire 7,500 new employees in small towns and rural
communities over the next few years, and provide $25 million in
grants for community development projects.
“This is the moment we’ve been working toward since we shared
our vision for a faster, more inclusive future — a vision we called
5G for All — when we announced our plans to merge with Sprint three
years ago,” said Mike Sievert, CEO of T-Mobile. “We’re quite
literally the only company that can kickstart this new era of
connectivity, that has the network to upgrade America’s phones,
homes and small towns to 5G. And we’re just getting started.”
Great Free 5G Upgrade: Free 5G phones for all!
Over the past few years, billions of dollars have been spent to
build 5G networks. Billions more have gone for breathless ads
touting the promise of a 5G-powered future. But for most people, 5G
has been a total nonevent. Why? Because 92% of Americans don’t have
a 5G phone as of the start of this year.1 And no 5G phone means no
5G experience.
Until now. With the Great Free 5G Upgrade, T-Mobile is giving
everyone a free 5G smartphone.
How does it work? Simple! Trade in your existing mobile phone,
and T-Mobile will give you a brand-spanking-new Samsung Galaxy A32
5G smartphone for free, exclusive to T-Mobile postpaid customers.
This offer applies to new and existing customers, and ANY old phone
in working condition — flip phone, Sidekick, whatever that suitcase
phone was called. T-Mobile will take it. And in exchange, you get a
free 5G smartphone after 24 monthly bill credits and pay only the
sales tax.
Great Unlimited Trade-Up: Unlimited 5G data for all!
Quick quiz: What’s worse than not being able to go 5G because
you don’t have a 5G phone?
Quick answer: Having a 5G phone but not being able to experience
5G because you’re shackled to a limited data plan.
Today, 60 million Americans are stuck on limited data plans from
Verizon or AT&T … most with limited or no 5G access. With the
Great Unlimited Trade-Up, those people can trade up to BOTH
unlimited data AND full access to T-Mobile’s expansive 5G network —
including Ultra Capacity and Extended Range — all at the same or
better price than the Carriers’ offer for limited data plans
today.
And if you’re an existing T-Mobile postpaid customer — including
ALL former Sprint customers — still on a limited data plan, you’re
covered, too. You’re getting an upgrade to unlimited. For Free.
And these aren’t short-term promos. The Great Free 5G Phone
Upgrade and Great Unlimited Trade-Up start April 18 and last all
year long. Welcome to the year of 5G!
T-Mobile Home Internet: Fixed wireless broadband done
right.
A year ago, affordable, reliable broadband was a good thing to
have. Then along came the pandemic. Now it’s essential. But for too
many Americans, high-speed internet is still an impossible dream.
That changes today too, thanks to the Un-carrier’s expansive 5G
network.
T-Mobile Home Internet launches today with more than 30 million
households eligible, making T-Mobile one of the largest broadband
providers in the entire country by service area — on its first day
of service. That’s already more homes than Verizon hopes to cover
by the end of 2023.
The issue of affordable, reliable broadband is particularly
acute in rural America, where a quarter of all households don’t
have access to ANY high-speed broadband. And nearly 40 percent of
households that do have access live in areas with only one
provider, which means no competition. That’s why T-Mobile made sure
nearly 10 million of the households eligible for T-Mobile Home
Internet today are in rural America, with plans to continue to
expand access.
T-Mobile Home Internet access in rural communities is possible
because the Un-carrier’s 5G network isn’t just America’s largest,
fastest and most reliable 5G network. It’s also America’s biggest
RURAL 5G network — by a LOT. T-Mobile’s 5G network spans 1.6
million square miles, with 1.45 million of that coverage in small
town America. That’s nearly 5x larger than Verizon and more than
double AT&T. This means the Un-carrier is delivering choice and
competition to rural areas that have been underserved for far too
long.
To T-Mobile, 5G for All also means 5G for Small.
“Since the beginning of the digital age, connectivity for rural
America has been an afterthought,” said T-Mobile Senior Vice
President Edwige Robinson. “One of our most important goals is to
ensure that small town America is not left behind during the
transition to 5G. This is why 5G for All will span across the
country — small towns as well as big cities, rural communities as
well as the suburbs.”
T-Mobile Home Internet is built on all the Un-carrier principles
that have enabled T-Mobile to take the wireless industry by storm.
T-Mobile Home Internet is:
- Great value. $60/month, with AutoPay, period. No added taxes or
fees. No equipment fees. No contracts. No surprises or exploding
bills.
- Fast and unlimited. With expected average speeds of 100 Mbps
for most new customers, it’ll handle all your home’s needs, with
unlimited data and no caps.
- 5G powered. T-Mobile ships a 4G/5G gateway to your home.
- Easy to setup. Plug it in, download the app and follow a few
simple instructions. You’re online in minutes.
- Backed by experts. When you need help, dedicated experts are
just a call or message away.
Availability is based on network capacity, which is increasing
all the time, as well as Wi-Fi Gateway inventory, which is limited
by global supply chain constraints at launch. See if T-Mobile Home
Internet is available for your home at
https://www.t-mobile.com/isp.
T-Mobile Hometown: Bringing 7,500 new jobs and millions in
new investment to small town USA
“At T-Mobile, our commitment to small town America is about more
than infrastructure. It’s about a long-term commitment to support
the people and local businesses who help rural communities thrive
and grow,” said Jon Freier, Executive Vice President of T-Mobile.
“We have one goal here: be your hometown network. That starts with
a great 5G network and continues with sustained investments in
local communities through T-Mobile Hometown, so the towns so many
of us love aren’t left behind in this next wireless
generation.”
With T-Mobile Hometown, the Un-carrier plans to build hundreds
of new retail stores in small towns all across America over the
next two years. These new stores will create 5,000 direct new jobs,
plus thousands more in construction and services to build and
maintain them.
In areas where T-Mobile can’t place retail stores, the
Un-carrier is shaking things up with an innovative new approach
called Hometown Experts. A Hometown Expert is the official T-Mobile
representative in a community. Think of it as a one-person store,
but without a traditional storefront. Hometown Experts will do most
things our brick-and-mortar store employees do, including
connecting people to T-Mobile’s 5G network and Home Internet
service.
During the next two years. T-Mobile plans to hire 2,500 Hometown
Experts in 2,500 small towns. The search for Hometown Experts is
already underway — the first 1,000 new Hometown Expert job listings
have already been posted. You can learn more and apply online at
https://www.t-mobile.com/HometownJobs.
Inspired by the pride so many small towns take in their sense of
place and their passion for creating strong, thriving communities,
T-Mobile is also launching a new program called Hometown Grants.
Through Hometown Grants, T-Mobile will contribute $25 million
during the next five years to help fund community development
projects in rural areas across the country to jumpstart stalled
projects and get new ones off the ground. To find out how your
community can apply, visit
https://www.t-mobile.com/HometownGrant.
Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay
up to date with the latest company news.
Limited-time offers; subject to change. 5G: Capable
device required. Some uses may require certain plan or feature; see
T-Mobile.com. Most Reliable 5G: According to an audit report
conducted by independent third party umlaut containing crowdsourced
data for user experience collected from September 2020 until
February 2021. Full details here. Fastest 5G: Opensignal Awards –
USA: 5G User Experience Report January 2021, based on independent
analysis of average speeds from mobile measurements recorded during
the period September 16 – December 14, 2020 © 2021 Opensignal
Limited. 5G Phone Upgrade: If you cancel wireless
service before receiving 24 bill credits, you may owe up to the
full value of your device ($282); if cancelling your account you
can contact us first to instead make discounted monthly balance
payments. Tax on pre-credit price due at sale. Qualifying
credit, service, & functioning trade-in without screen or water
damage required. $10 SIM card, and, in stores & on customer
service calls, $20 assisted or upgrade support charge may be
required. Must be active and in good standing to receive credits;
allow 2 bill cycles. Max 4/acct. Unlimited Upgrade: Unlimited
while on our network. During congestion, heavy data users
(>50GB/mo. for most plans) and customers with lower-prioritized
plans may notice lower speeds than other customers; see your plan
for details. Video typically streams at (480p). For current
customers, automatic one-time update will apply to on-device
smartphone data for qualifying postpaid voice lines with data. For
new customers, qualifying credit, service, port-in &
verification of prior account details required; if you do not
verify within 14 days, plan becomes full-priced Essentials. If you
cancel any lines, your discount may be reduced. $5 more/line
without AutoPay. Up to 6 lines. Home Internet: During
congestion, Home Internet customers may notice speeds lower than
other customers due to data prioritization. Sales taxes &
regulatory fees included in monthly price for qualified accounts.
Average download speed projection based on analysis of internal and
third-party data. See T-Mobile.com/OpenInternet for details.
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
https://www.t-mobile.com.
_______________ 1 “Making 5G Real,” PWC,
https://www.pwc.com/us/5g
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Media Contacts T-Mobile US, Inc. Media Relations
MediaRelations@t-mobile.com
Investor Relations Contact T-Mobile US, Inc.
investor.relations@t-mobile.com https://investor.t-mobile.com
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