Stagwell-owned agency helps disruptor Splice
transform music with a new brand campaign aimed to democratize
sound.
NEW
YORK and PORTLAND,
Ore., Feb. 14, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) agency, Instrument, a multi-disciplinary creative
agency redefining brands and experiences, has partnered with Splice
for the brand's first-ever global brand campaign, "Start with
Sound."
Most commonly connected with the indie music scene, DIY music
production has gained traction in recent years, even proving
popular among major stars like Billie Eilish and Charli XCX.
Drawing energy from this movement, the music production pioneers at
Splice aim to take this a step further and propel their mission to
democratize sound. Splice aspires to give everyone access to
the inspiration, tools, and community to power their creative
expression without limits.
"Start with Sound" builds on Instrument's work in 2021
to rebrand Splice from a tech company talking about music, to
a music company with deep roots in tech—a nuanced shift necessary
to connect with a broad range of audiences, interests, and genres.
In the years between the rebrand and this new campaign, Splice has
seen transformational growth. Shortly after the work was unveiled,
the company secured a $55 million
investment and has since seen a 60% growth in annual user base.
Building on this flexible and bold brand identity, Instrument
worked with Splice to create the new launch film, linked here,
to act as a centerpiece to the campaign and bring the new work to
life.
"Instrument is in a class of its own. The team is meticulously
staffed with experts in their respective fields who come to the
table ready to collaborate. They have a unique ability to honor a
brand's origins while pushing them into the future," said
Simone Stafford, Associate Creative
Director, Splice. "This isn't the first time we've worked with
Instrument to evolve our brand, and it definitely won't be the
last. We're obsessed."
As part of the design system, Instrument implemented a curated
color palette and energetic italics treatment paired with a library
of eclectic textual imagery to help visualize sound and carry out a
unique expression of the brand. An inclusive mood plays out across
all creative assets—energetic, uplifting, and real—with diverse
imagery reflecting the range of genres, labels, and influencers
Splice serves. And of course, a campaign about sound required a
thoughtful focus on sonic creative as well. From bespoke textural
soundscapes to intricate sonic cues, Instrument made sure this
campaign was a full audiovisual experience.
"We loved working with Splice on the rebrand. To us, this felt
like a natural extension of that work. While the branding gave
Splice a clear and differentiated voice, this campaign gives it
soul, tapping into the universal power and potential of sound to
connect with audiences in a deeply emotive way," said Jack De Caluwe, Executive Creative Director,
Instrument. "Our best work at Instrument comes out of these
long-term partnerships, where we can leverage our collective trust
in each other and understanding of the brand to continuously push
it forward. It's a thrill to see our initial rebrand soaring to new
heights."
The work rolled out on December 19
across paid and owned social channels. As Splice continues to
leverage the power of AI and lean into the limitless future of
sound design, it moves increasingly closer to its mission of
creating an equitable, accessible, diverse, and limitless future
for music.
About Instrument
Instrument is a multi-disciplinary creative company that redefines
brands and experiences, with offices in Portland, Oregon, Brooklyn, New York, and Los Angeles, California. We are a dynamic
group of creative technologists and storytellers that use the power
of design and technology to co-create groundbreaking work with our
clients. We connect brands like never before—helping organizations
reimagine the most valuable pieces of their digital ecosystem. With
deep talent in the areas of Strategy, Design, Development and Brand
Communication, we build modern experiences for ambitious
brands.
About Stagwell
Stagwell is the challenger network built to transform marketing. We
deliver scaled creative performance for the world's most ambitious
brands, connecting culture-moving creativity with leading-edge
technology to harmonize the art and science of marketing. Led by
entrepreneurs, our 13,000+ specialists in 34+ countries are unified
under a single purpose: to drive effectiveness and improve business
results for their clients. Join us at
www.stagwellglobal.com.
About Splice
Splice is the producers' playground, delivering music creators the
tools they need to bring their ideas to life. With a massive,
industry-leading catalog of licensed samples, paired with powerful
AI, and access to affordable plugins and DAWS, Splice kicks sound
discovery, inspiration, and creative output into overdrive. The
New York based startup (co-founded
by Steve Martocci and Matt Aimonetti) closed a Series D round in
November 2020 and is led by CEO Kakul
Srivastava.
CONTACT:
Madi Maher
pr@stagwellglobal.com
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SOURCE Stagwell Inc.