Grupo Garnier, a Stagwell
global affiliate, will rebrand office in 8 local markets, enhancing
its service offerings to drive significant growth throughout the
region
NEW YORK, Sept. 30, 2021 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) announced today a significant expansion of its
creative, content, media, and marketing communications capabilities
throughout Latin America following
a new partnership between Stagwell agency Allison+Partners and
Grupo Garnier.
Through the partnership, Grupo
Garnier will rebrand offices in eight markets as
Allison+Partners, including Costa
Rica, El Salvador,
Guatemala, Panama, Honduras, Ecuador, Peru, and Mexico. Additionally, the agencies will field
a joint team in Miami, led by
Allison+Partners general Manager David
Baum and Business Development Director Tomas Saiz to counsel North American brands
entering Latin America. Together,
the agencies bring augmented capabilities across public relations,
digital marketing, and content marketing in the region.
"As early as my days as a political strategist, I've long known
Latin America to be the doorway
for businesses eyeing global expansion," said Mark Penn, Chairman and CEO, Stagwell. "With
more than 600M people across
South America, representing 8% of
the population, this collaboration creates an advantage for brands
looking to engage the growing market."
"Joining forces with Grupo
Garnier puts us in a position to rapidly scale our offerings
in Latin America, a growing global
market with a significant need for communications and marketing
services and a major opportunity for digital growth," added
Allison+Partners Global Chief Operating Officer, Jonathan Heit. "This expansion delivers eight
key hubs through which we can reach all of Latin America and a growing presence in
Miami which serves as a gateway
for global brands expanding in South
America."
The announcement is the latest in a series of recent expansions
for both Stagwell and Allison+Partners. In addition to Grupo Garnier, Stagwell added Anchor Worldwide
and The Lab to its Global Affiliate network this year, connecting
the three content and media networks to Stagwell's global platform
of culture-moving creativity and technology. Allison+Partners has
been steadily expanding as well: it entered a strategic partnership
with Orient Planet Group to grow its reach in the Middle East and opened its Miami office in June
2021.
Grupo Garnier's capabilities span
brand development, digital marketing, public relations,
data-analytics, CRM automation, e-commerce, performance marketing
and technology. The partnership pairs Grupo
Garnier's team of 150 PR specialists across Costa Rica, El
Salvador, Guatemala,
Panama, Honduras, Ecuador, Peru
and Mexico with Allison+Partners'
network operating in 33 markets globally.
"Latin America's economy is
expected to rebound quickly in the coming years, with two main
drivers for growth. First, the opportunity to nearshore services
with highly qualified offerings at a lower cost than other more
developed regions. Second, the local market is becoming
increasingly digitalized. Combining our marketing and technology
expertise with Allison+Partners' complementary services marks the
beginning of an exciting new chapter for our company and our
clients," said Grupo Garnier CEO Arnaldo
Garnier. "Together with Allison+Partners and Stagwell, we'll
bolster our world-class client service with new technologies and
capabilities and grow our footprint in the United States."
Allison+Partners and Grupo
Garnier join a growing roster of Stagwell peers in the
region, including creative, localization, and content agencies
Locaria, Ink, and CPB Brazil in Brazil and digital design agency Code and
Theory in Argentina.
Stagwell's global affiliate program – launched earlier this year
-- enables agile scale across high-growth global regions,
connecting the holding company's network of leading creative,
media, research, data, and engineering capabilities to regional
peers who bring an organic understanding of their respective
markets and specialist expertise. To date, Stagwell has added 34
affiliates to its roster, representing more than 90 cities across
49 countries, and is on track to expand to 50 affiliates by the end
of 2021.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our 10,000+ specialists in
24+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
For more information, visit www.stagwellglobal.com.
About Allison+Partners
Allison+Partners is a global marketing and communications agency
driven by a collaborative approach to innovation and creativity.
The firm was named by PRovoke Media as one of its Global Agencies
of the Decade, 2020 North American Agencies of the Year and Best
Agencies to Work For. The agency was also named by PRWeek as a Best
Places to Work for the fourth consecutive year and recognized as
one of UK's Fastest Growing Agencies in 2020. Allison+Partners
operates in 32 markets worldwide and is organized around four
practices: Consumer Brands, Corporate + Public Affairs, Healthcare
and Technology. The agency's Marketing Innovation Team, which
combines brand strategy, integrated marketing, creative, research
and measurement expertise into one offering, works across these
practices to deliver integrated storytelling for clients.
Allison+Partners is owned by Stagwell, one of the fastest-growing
and most influential marketing and communications networks in the
world. Agency partners leverage Stagwell's technology, data
analytics, insights and strategic consulting solutions to drive
measurable results and optimize return on marketing investment for
more than 1,700 clients worldwide. For more information,
visit www.allisonpr.com.
About Grupo Garnier
Founded in 1921 Grupo Garnier is one of the leading marketing
groups in Latin America. The
purpose was established by the founder, Alberto H Garnier who
said, "this is the industry to promote industries".
Grupo Garnier is a diversified
portfolio of companies in a wide range of marketing disciplines
such as brand development, digital marketing, public relations,
data-analytics, CRM automation, e-commerce, performance marketing
and technology, with presence in the Caribbean, North, Central and South America. Today the Group is proud to
boast some of the best companies as partners in its client roster.
Grupo Garnier believes that to be
the promoter of any and all industries it is vital to foster
creativity, the best talent, equality and diversity within our own
marketing industry.
Contact:
|
Beth Sidhu
|
|
Beth.Sidhu@stagwellglobal.com
|
|
202-423-4414
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SOURCE Stagwell Inc.