NEW YORK, Sept. 7, 2021 /PRNewswire/ -- SiriusXM
announced its largest multi-media national ad campaign ever which
brings to life the vibrancy and spontaneity of SiriusXM
programming, featuring superstar artists, creators, and stars from
the worlds of entertainment, music, and sports, many of whom have
shows, channels and popups on the SXM App. The campaign –
"The Home of SiriusXM'' created in collaboration with Translation,
the independent creative agency - debuts on TV, digital, audio,
social and out of home beginning this month.
The ads personify the variety and depth of content that SiriusXM
offers listeners daily – all living under one roof -- and features
six humorous spots showcasing a wide cast of famous talent and
voices living in SiriusXM's House, from established icons to
trending TikTok creators: "Gizmos" starring Kevin Hart and LL COOL J;
"Yelling" featuring Dave
Grohl and Kevin
Hart; "Sunday" featuring LL COOL J,
Bebe Rexha, Kehlani, Jeff Lewis, Helio Castroneves, Anitta and
Normani; "Chores" featuring Normani,
Diplo and SiriusXM's Sway Calloway; "Bathroom"
featuring Bella Poarch and
Brett Favre along with
Diplo, Normani, and SiriusXM's Sway Calloway,
Storme Warren and the Morning
Mashup crew from SiriusXM Hits 1.
The campaign is centered around SiriusXM as the live destination
that brings you into all of the entertainment you love. The TV
spots focus on the everyday activities where listeners may find
themselves listening to SiriusXM from the front seat of the car,
cooking in the kitchen, doing chores around the house, working out,
or at a gathering with friends. This engaged audience has easy
access to compelling, entertaining hosts on SiriusXM channels and
shows in spontaneous moments they won't find anywhere else. And
they aren't just getting SiriusXM in the car. Listeners can
bring SiriusXM with them anywhere on mobile phones, smart speakers,
and other connected devices using the SXM App.
Listening on home devices is showcased prominently in every
spot, and the availability of SiriusXM outside the car is
particularly in focus in the "Gizmos" spot, as Kevin Hart, with the help of his housemates such
as LL COOL J, discovers he can listen to his favorite channel (his
very own Laugh Out Loud Radio) in a variety of ways.
"The Home of SiriusXM" is airing now on college football on ABC,
and continues throughout the month running alongside such
high-profile programs as NBC's The Voice and America's
Got Talent. The spots will also be featured during NFL football
broadcasts on CBS this fall, on iHeart and ESPN radio, cable
networks including Discovery, Paramount, Bravo and BET and OTT
channels such as Hulu, Roku, Viacom, Discovery+ and CBSi. A special
holiday themed TV spot featuring a variety of musicians, stars and
SiriusXM hosts–all living in "The Home of SiriusXM"– will break
later in November.
"The Home of SiriusXM" campaign lets us shine a light on many of
the talented people in our diverse roster of stars and
personalities who create exclusive programming for SiriusXM and
interact with each other in a way not found on other audio
competitors," said Denise Karkos,
Chief Marketing Officer of SiriusXM. "The campaign is built for the
long run, and you will see more executions of it in the future with
surprising pairings and appearances by our talent."
"The Home of SiriusXM" ad campaign was concepted by
Translation, an independent creative agency built to help ambitious
brands harness the power of culture to solve their biggest
challenges.
"SiriusXM is the only place where every category of
entertainment, and entertainer, is brought together on one platform
that's completely alive, no matter where you stream. We brought
this idea to life by bringing larger than life entertainers and
personalities together to live under one roof. Our team was excited
by the opportunity to reposition SiriusXM for a new generation
of listeners by creating space for them to embrace SiriusXM in
worthy moments beyond the car," said Jason
Campbell, Executive Creative Director at Translation.
Digital spots will appear in outlets such as Vox, The Verge,
SBNation, Vulture, and more.
An outdoor campaign will appear on billboards, subways, airports
and commuter portals in New York
City, Boston and
San Francisco beginning
September 13.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI)
is the leading audio entertainment company in North America, and the premier programmer and
platform for subscription and digital advertising-supported audio
products. SiriusXM's platforms collectively reach approximately 150
million listeners, the largest digital audio audience across paid
and free tiers in North America,
and deliver music, sports, talk, news, comedy, entertainment and
podcasts. Pandora, a subsidiary of SiriusXM, is the largest
ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a
leader in podcast hosting, production, distribution, analytics and
monetization. The Company's advertising sales organization, which
operates as SXM Media, leverages its scale, cross-platform sales
organization and ad tech capabilities to deliver results for audio
creators and advertisers. SiriusXM, through Sirius XM Canada
Holdings, Inc., also offers satellite radio and audio entertainment
in Canada. In addition to its
audio entertainment businesses, SiriusXM offers connected vehicle
services to automakers. For more about SiriusXM, please go
to: www.siriusxm.com.
About Translation
Named Ad Age's 2021 Small Agency of
the Year, Translation is an independent creative agency built to
help ambitious brands harness the power of culture to solve their
biggest challenges. For over 15 years, Translation has partnered
with brands and creators to build and grow disruptive platforms
that foster deeper community engagement. This experience has given
us unparalleled insight into the dynamics of culture and affinities
that link people together. Backed by Alphabet, Andreessen Horowitz,
and 21st Century Fox, we are reimagining how brands and artists
tell their stories, create value, and push culture forward.
This communication contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such statements include, but are not limited to,
statements about future financial and operating results, our plans,
objectives, expectations and intentions with respect to future
operations, products and services; and other statements identified
by words such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "believe," "intend,"
"plan," "projection," "outlook" or words of similar meaning. Such
forward-looking statements are based upon the current beliefs and
expectations of our management and are inherently subject to
significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally
beyond our control. Actual results and the timing of events may
differ materially from the results anticipated in these
forward-looking statements.
The following factors, among others, could cause actual
results and the timing of events to differ materially from the
anticipated results or other expectations expressed in the
forward-looking statements: the COVID-19 pandemic is
adversely impacting our business; we face substantial competition
and that competition is likely to increase over time; our efforts
to attract and retain subscribers and listeners, or convert
listeners into subscribers, which may not be successful, and may
adversely affect our business; we engage in extensive marketing
efforts and the continued effectiveness of those efforts is an
important part of our business; we rely on third parties for the
operation of our business, and the failure of third parties to
perform could adversely affect our business; we may not realize the
benefits of acquisitions and other strategic investments and
initiatives; a substantial number of our Sirius XM subscribers
periodically cancel their subscriptions and we cannot predict how
successful we will be at retaining customers; our ability to
profitably attract and retain subscribers to our Sirius XM service
as our marketing efforts reach more price-sensitive consumers is
uncertain; our business depends in large part on the auto industry;
failure of our satellite would significantly damage our business;
our Sirius XM service may experience harmful interference from
wireless operations; our Pandora ad-supported business has suffered
a substantial and consistent loss of monthly active users, which
may adversely affect our Pandora business; our failure to convince
advertisers of the benefits of our Pandora ad-supported service
could harm our business; if we are unable to maintain revenue
growth from our advertising products, particularly in mobile
advertising, our results of operations will be adversely affected;
changes in mobile operating systems and browsers may hinder our
ability to sell advertising and market our services; if we fail to
accurately predict and play music, comedy or other content that our
Pandora listeners enjoy, we may fail to retain existing and attract
new listeners; privacy and data security laws and regulations may
hinder our ability to market our services, sell advertising and
impose legal liabilities; consumer protection laws and our failure
to comply with them could damage our business; failure to comply
with FCC requirements could damage our business; if we fail to
protect the security of personal information about our customers,
we could be subject to costly government enforcement actions and
private litigation and our reputation could suffer; interruption or
failure of our information technology and communications systems
could impair the delivery of our service and harm our business; the
market for music rights is changing and is subject to significant
uncertainties; our Pandora services depend upon maintaining complex
licenses with copyright owners, and these licenses contain onerous
terms; the rates we must pay for "mechanical rights" to use musical
works on our Pandora service have increased substantially and these
new rates may adversely affect our business; our use of pre-1972
sound recordings on our Pandora service could result in additional
costs; failure to protect our intellectual property or actions by
third parties to enforce their intellectual property rights could
substantially harm our business and operating results; some of our
services and technologies may use "open source" software, which may
restrict how we use or distribute our services or require that we
release the source code subject to those licenses; rapid
technological and industry changes and new entrants could adversely
impact our services; we have a significant amount of indebtedness,
and our debt contains certain covenants that restrict our
operations; we are a "controlled company" within the meaning of the
NASDAQ listing rules and, as a result, qualify for, and rely on,
exemptions from certain corporate governance requirements; while we
currently pay a quarterly cash dividend to holders of our common
stock, we may change our dividend policy at any time; and our
principal stockholder has significant influence, including over
actions requiring stockholder approval, and its interests may
differ from the interests of other holders of our common stock; if
we are unable to attract and retain qualified personnel, our
business could be harmed; our facilities could be damaged by
natural catastrophes or terrorist activities; the unfavorable
outcome of pending or future litigation could have an adverse
impact on our operations and financial condition; we may be exposed
to liabilities that other entertainment service providers would not
customarily be subject to; and our business and prospects depend on
the strength of our brands. Additional factors that could cause our
results to differ materially from those described in the
forward-looking statements can be found in our Annual Report on
Form 10-K for the year ended December 31, 2020, which is filed with
the Securities and Exchange Commission (the "SEC") and available at
the SEC's Internet site (http://www.sec.gov). The information set
forth herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this
communication.
Source: SiriusXM
Media Contact:
Ashley Jones / SiriusXM
ajones@pandora.com
Shanice Graves / Translation
PR
shanice.graves@translationllc.com
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SOURCE Sirius XM Holdings Inc.