Sinclair Broadcast Group Congratulates TSDSI and ATSC for Signing Standards Adoption Agreement
March 29 2021 - 3:46PM
Business Wire
ATSC 3.0 Comes to India
Sinclair Broadcast Group, Inc. (“Sinclair”) (Nasdaq: SBGI) and
ONE Media 3.0, LLC (“ONE Media”) applaud the Telecom Standards
Development Society, India (TSDSI) and the Advanced Television
Systems Committee (ATSC) for signing an agreement to enable
adoption of ATSC standards for broadcast services on mobile devices
in India.
As members of both standards organizations, Sinclair and ONE
Media have actively supported co-operative efforts between TSDSI
and ATSC on this agreement as well as detailed standards
contributions and joint U.S. and Indian activities. Of particular
significance, ATSC 3.0, the world’s first Internet-Protocol-based
television broadcast standard, has many elements of convergence and
compatibility with international telecom standards that have been
recognized by this agreement as a strong candidate for
Direct-to-Mobile broadcast for the billion strong mobile user base
in India.
Developed by the Advanced Television Systems Committee, the ATSC
3.0 standard has been adopted in both the United States and the
Republic of Korea. Unlike other digital terrestrial broadcast
standards including the European DVB-T, Japanese/Brazilian ISDB-T,
and Chinese DTMB platforms, it is purpose-built for the modern 5G
telecom era of convergence with the ability to introduce new
waveforms and features for rapidly evolving use cases.
“We’re delighted that leaders in broadcast and telecom standards
are charting a way forward to break traditional walls between these
verticals in the interest of creating the most cost-effective
broadcast solution for massive cellularized deployment. Our
investment in Saankhya Labs (www.saankhyalabs.com) for ATSC 3.0
silicon and infrastructure technologies is a clear testament of our
confidence in India’s technological expertise and market
influence,” said Christopher Ripley, Sinclair’s President
and CEO. “Through adaptation by TSDSI, ATSC 3.0 also can be part of
the 5G ecosystem for non-television data services.”
The IP-based standard, incorporates remarkable new capabilities
including:
- Synchronicity with 5G telecom services;
- Upgrades to new waveforms for new use cases;
- Provision of robust mobile reception on a wide range of
devices;
- Improved spectrum efficiency in a cellular topology;
- Provision of resilient advanced emergency information.
Ripley added, “We congratulate both ATSC and TSDSI for their
foresight and keen acknowledgement of the need for a converged
broadcast solution that complements 5G unicast. It certainly meets
the foundational needs of terrestrial broadcasters with strong
public service missions.”
“We are pleased that the Indian Ministry of Information and
Broadcasting has recognized ATSC 3.0 as an ‘emerging standard
around 5G broadcasting where you can directly broadcast to mobile
phones’ as well as providing a grant for proof-of-concept field
trials to validate the business case1,” said Sesh Simha, ONE
Media’s Vice President of Advanced Technology. “Designed in India,
our Mark ONE engineering validation smartphone with embedded ATSC
3.0 technology is an example of our continued support of
‘Atmanirbhar Bharat’ (self-reliant India) solutions for this
activity.”
About Sinclair Broadcast Group, Inc.
Sinclair is a diversified media company and leading provider of
local sports and news. The Company owns and/or operates 21 regional
sports network brands; owns, operates and/or provides services to
186 television stations in 87 markets; is a leading local news
provider in the country; owns multiple national networks; and has
TV stations affiliated with all the major broadcast networks.
Sinclair’s content is delivered via multiple-platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
About ONE Media 3.0
ONE Media 3.0, headquartered in Hunt Valley, MD, USA, was
established as a wholly-owned subsidiary of Sinclair Broadcast
Group, Inc. with a vision to build and globally deploy the Next
Generation Broadcast Platform, enabling broadcasters to be
competitive across all platforms in delivering enhanced video and
data services. For more information about ONE Media 3.0, see
www.onemediallc.com.
1 “Demand for Grants (2021-22) Twenty Fifth Report by the
Ministry of Information and Broadcasting to the Seventeenth Lok
Sabha,” March 2021, Para 104.
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Sesh Simha +1 443 578 6370 ssimha@ONEMediaLLC.com
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