BALTIMORE, March 9, 2020 /PRNewswire/ -- Sinclair Broadcast
Group, Inc. (NASDAQ: SBGI) today announced its "Stand Nashville
Strong" initiative, in partnership with the Salvation Army, to aid
ongoing disaster relief efforts for the victims of last week's
devastating tornadoes in
Tennessee. On March 10th, Sinclair will hold a Day
of Giving to encourage viewers across the nation to donate and help
Nashville residents rebuild their
communities. All Sinclair-owned stations will come together to
engage in on-air, digital and social media efforts to support this
effort, and the company itself will match up to $25,000.
![SBG logo SBG logo](https://mma.prnewswire.com/media/455827/Sinclair_Broadcast_Group_Logo.jpg)
"As a local broadcaster, it is our responsibility to provide our
viewers with critical information and updates during times of
disaster. At Sinclair, we also believe that it is our
responsibility to assist our communities in the aftermath," said
Scott Livingston, Sinclair's Senior
Vice President of News. "Donations to the "Stand Nashville Strong"
relief fund — whether large or small — will make a tremendous
difference in the lives of our neighbors who have lost so
much."
According to the National Oceanic and Atmospheric
Administration, two tornadoes left a path of destruction across
four counties in Middle Tennessee, resulting in multiple injuries
and fatalities. The local Sinclair station, WZTV – FOX 17 News,
worked tirelessly to keep viewers informed, providing 34 hours of
continuous coverage.
"I extend my sincerest gratitude to those at WZTV – FOX 17 News
for providing around-the-clock coverage for local Nashville communities during a time of
uncertainty and distress," said Chris
Ripley, Sinclair's President and CEO. "We are
fortunate to have employees who uphold Sinclair's dedication to
deliver the most up-to-date news in the face of a crisis."
Over the last two years, Sinclair has worked with the Salvation
Army to aid in multiple relief efforts, including the 2018 Carr
Fire in California, the Midwest
Bomb Cyclone, and Hurricanes Florence and Michael. Collectively,
these efforts have raised nearly $800,000, which includes Sinclair's own donations
of $175,000.
As Nashville reels from the
impact of the tornadoes, Sinclair will continue to provide viewers
with up-to-date coverage as developments occur. Beginning on
March 6th, donations for
the "Stand Nashville Strong" relief fund can be made at
https://salarmy.us/SinclairCares.
About Sinclair Broadcast Group, Inc.
Sinclair is a
diversified media company and leading provider of local sports and
news. The Company owns and/or operates 23 regional sports network
brands; owns, operates and/or provides services to 191 television
stations in 89 markets; is a leading local news provider in the
country; owns multiple national networks; and has TV stations
affiliated with all the major broadcast networks. Sinclair's
content is delivered via multiple-platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.