The Ick Factor: Why Restaurant Brands Need to Think Ahead
May 21 2020 - 9:00AM
ShiftPixy (NASDAQ: PIXY), a California-based gig engagement
platform provider, today announced a new initiative as part of its
Restaurant Resilience Plan, to help restaurants reclaim their brand
and customer relationships via native delivery amid COVID-19.
Consumers now have a heightened sensitivity regarding the safety of
their food, and higher standards for the personnel delivering it.
ShiftPixy’s native delivery solution enables restaurants to
repurpose their own, food safety trained staff to facilitate
deliveries, reclaim their brand and forgo their reliance on
third-party platforms.
Today, many restaurants are reliant on third-party delivery
partners, but the COVID-19 pandemic has sparked concern for
multi-unit franchises and the brands they operate under, leading
them to reevaluate who is managing their customer relationships.
For operators now relying largely on off-premise orders, it’s more
vital than ever for vetted employees, trained in social distancing
standards and sanitation procedures, to deliver food to the end
consumer.
“Through our ongoing conversations with leaders in the fast food
industry, we’ve heard growing concern about who is bringing the
consumers their food, and whether they are properly trained to
represent the brand, particularly during the COVID-19 pandemic,”
said ShiftPixy co-founder and CEO, Scott Absher. “Ultimately, it’s
in the restaurant’s best interest, as well as the customer’s, for
uniformed food safety trained employees of the brand itself to
facilitate last-mile delivery.”
The coronavirus has affirmed the importance of native delivery,
not only for the sake of restaurant operators’ profits, but in
order for them to deliver a safe and superior customer experience
and keep their staff employed during these difficult times. This
reality is what inspired ShiftPixy’s Restaurant Resilience
Plan.
ShiftPixy’s turn-key, end-to-end native delivery solution is
available now to help restaurant operators repurpose their existing
staff for deliveries, as well as establish a white-label online
presence, eliminating all necessary reliance on third-party
delivery partners. Ultimately, this approach to human capital,
customer engagement and delivery will help restaurants retake
control of their brand.
Any customer of a ShiftPixy partner can sign up
for one of the Company’s weekly webinars hosted by co-founder Steve
Holmes, at https://shiftpixy.com/webinar-covid19/.
About ShiftPixyShiftPixy
(NASDAQ:PIXY) is a disruptive human capital management platform,
revolutionizing employment in the Gig Economy by delivering a
next-gen mobile engagement technology to help businesses with
shift-based employees navigate regulatory mandates, minimize
administrative burdens and better connect with a ready-for-hire
workforce. With expertise rooted in management's nearly 25 years of
workers' compensation and compliance programs experience, ShiftPixy
adds a needed layer for addressing compliance and continued demands
for equitable employment practices in the growing Gig Economy.
Learn more at www.shiftpixy.com.
ShiftPixy Cautionary
StatementThe information provided in this release includes
forward-looking statements, the achievement or success of which
involves risks, uncertainties, and assumptions. Although such
forward-looking statements are based upon what management of the
Company believes are reasonable assumptions, there can be no
assurance that forward-looking statements will prove to be
accurate. If any of the risks or uncertainties, including those set
forth below, materialize or if any of the assumptions proves
incorrect, the results of ShiftPixy, Inc., could differ materially
from the results expressed or implied by the forward-looking
statements we make. The risks and uncertainties include, but
are not limited to, risks associated with the nature of our
business model; our ability to execute the Company's vision and
growth strategy; our ability to attract and retain clients; our
ability to assess and manage risks; changes in the law that affect
our business and our ability to respond to such changes and
incorporate them into our business model, as necessary; our ability
to insure against and otherwise effectively manage risks that
affect our business; competition; reliance on third-party systems
and software; our ability to protect and maintain our intellectual
property; and general developments in the economy and financial
markets. Statements made in connection with any guidance may
refer to financial statements that have not been reviewed or
audited. The Company undertakes no obligation to update
forward-looking statements if circumstances or management's
estimates or opinions should change, except as required by
applicable securities laws. The information in this press
release shall not be deemed to be "filed" for the purpose of
Section 18 of the Securities Exchange Act of 1934, as amended, or
otherwise subject to the liabilities of that section, and will not
be deemed an admission as to the materiality of any information
that is required to be disclosed solely by Regulation FD.
Further information on these and other factors that could affect
the financial results of ShiftPixy, Inc., is included in the
filings we make with the Securities and Exchange Commission from
time to time. These documents are available on the "SEC Filings"
subsection of the "Investor Information" section of our website at
https://ir.shiftpixy.com/financial-information/sec-filings.
Consistent with the SEC’s April 2013 guidance on
using social media outlets like Facebook and Twitter to make
corporate disclosures and announce key information in compliance
with Regulation FD, ShiftPixy is alerting investors and other
members of the general public that ShiftPixy will provide updates
on operations and progress required to be disclosed under
Regulation FD through its social media on Facebook, Twitter,
LinkedIn and YouTube. Investors, potential investors, shareholders
and individuals interested in our Company are encouraged to keep
informed by following us on Facebook, Twitter, LinkedIn and
YouTube.
Media Contact: Amy
Wangamy.wang@shiftpixy.com (949) 245-7291
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