Safety Shot’s Highly Anticipated Wellness Beverage that Reduces Blood Alcohol Content Set to Launch First Week of December 2023 at www.DrinkSafetyShot.com & www.Amazon.com
October 30 2023 - 8:39AM
Safety Shot Inc. (Nasdaq: SHOT) today announced the
direct-to-consumer launch of Safety Shot, the first patented
beverage on Earth that helps people feel better faster by reducing
blood alcohol content and boosting clarity, in the first week of
December 2023. The beverage will be available for retail purchase
at www.DrinkSafetyShot.com and www.Amazon.com. The Company plans to
launch business-to-business sales of Safety Shot to distributors,
retailers, restaurants, and bars in the first quarter of 2024.
Safety Shot’s launch is boosted by the Company’s
engagement of Advantage Solutions, which deploys its expansive
sales, marketing, and technology solutions to ramp and grow sales.
Its customers include top beverage industry players Anheuser-Busch,
Spindrift, and Keurig/Dr. Pepper, as well as the largest retailers
in the U.S. including Costco, Target, Walmart, Kroger, Albertsons,
top foodservice providers, and hospitality venues. Advantage
Solutions manages over $80 billion in annual sales in the U.S. and
has coverage across over 250,000 retails outlets in 35
countries.
Pushing the boundaries of innovation and
wellness, Safety Shot is creating an exciting new product
category—rapid alcohol detoxification—in the fast-growing $1.56
billion hangover remedies market which is projected to grow 14.6%
from 2021 to 2028.
Safety Shot’s breakthrough patented formula
accelerates the process of detoxifying the body of alcohol through
a tailored selection of all natural vitamins, minerals, and
nootropics that assist with rehydration and mental clarity. Through
four distinct mechanisms of action (MOAs), Safety Shot targets the
central nervous system (CNS), repairing all things that alcohol
impairs: 1) sobers a person up; 2) prevents residual alcohol from
being absorbed in the gut; 3) reduces the effects of alcohol that
has been absorbed by the blood; and 4) maintains hydration—plus a
fifth “feel good” component which no other drink or supposed remedy
claims: improves mental and physical feeling of wellbeing.
A recent study of the nutraceutical functional
beverage version of Safety Shot, set to launch in December, reduced
blood alcohol content (BAC) within 30 minutes. The average
reduction in percentage of BAC when Safety Shot was administered
was 0.079 % BAC/hour compared to 0.01 % BAC/hour for the control
group, which did not drink Safety Shot, with a statistically
significant p-value of .02428. A larger double-blinded
placebo-controlled trial has been initiated and the Company expects
the results in December 2023. A more concentrated, prescription
version of the Safety Shot formula is being developed as a detox
product for alcohol poisoning.
“We’re very excited to launch Safety Shot
through our multichannel strategy designed to dominate e-commerce,
quickly win retail shelf space, and establish longstanding ties
with key distribution and sales partners,” stated Safety Shot’s CEO
Brian John. “Led by our executive managed team that has launched
numerous successful brands and business and led sales into the
billions at companies including Anheuser Busch, and supported
Advantage Solutions as well as our growing roster of brand
ambassador influencers, we are confident that Safety Shot will
become a blockbuster product creating a new category in the
beverage industry.”
About Safety Shot
Safety Shot, a wellness and functional beverage
company, is set to launch Safety Shot, the first patented beverage
on Earth that helps people feel better faster by reducing blood
alcohol content and boosting clarity. The Company plans to spin off
legacy assets from its Jupiter Wellness business to unlock value
for shareholders.
Forward Looking Statements
This communication contains forward-looking
statements regarding Safety Shot, including, the anticipated timing
of studies and the results and benefits thereof. You can generally
identify forward-looking statements by the use of forward-looking
terminology such as “anticipate,” “believe,” “continue,” “could,”
“estimate,” “expect,” “explore,” “evaluate,” “intend,” “may,”
“might,” “plan,” “potential,” “predict,” “project,” “seek,”
“should,” or “will,” or the negative thereof or other variations
thereon or comparable terminology. These forward-looking statements
are based on each of the Company’s current plans, objectives,
estimates, expectations, and intentions and inherently involve
significant risks and uncertainties, many of which are beyond
Safety Shot’s control. Actual results and the timing of events
could differ materially from those anticipated in such
forward-looking statements as a result of these risks and
uncertainties and other risks and uncertainties affecting Safety
Shot and, including those described from time to time under the
caption “Risk Factors” and elsewhere in Safety Shot’s Securities
and Exchange Commission (SEC) filings and reports, including Safety
Shot’s Annual Report on Form 10-K for the year ended December 31,
2023 and future filings and reports by Safety Shot. Moreover, other
risks and uncertainties of which the combined company is not
currently aware may also affect each of the companies’
forward-looking statements and may cause actual results and the
timing of events to differ materially from those anticipated.
Investors are cautioned that forward-looking statements are not
guarantees of future performance. The forward-looking statements
made in this communication are made only as of the date hereof or
as of the dates indicated in the forward-looking statements and
reflect the views stated therein with respect to future events at
such dates, even if they are subsequently made available by Safety
Shot on its website or otherwise. Safety Shot undertakes no
obligation to update or supplement any forward-looking statements
to reflect actual results, new information, future events, changes
in its expectations or other circumstances that exist after the
date as of which the forward-looking statements were made.
Safety Shot Media Contact: Phone:
561-244-7100Email: investors@safetyshotholdings.com
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