SEATTLE, June 7, 2021 /PRNewswire/ -- To celebrate
National Best Friend Day on June 8,
online retailer Zulily® today launched a wine
collection designed to bring moms together and celebrate their
friendships after a year of being apart. Created by Vintage Wine
Estates for Zulily, the limited-edition collection features a Rose,
Sauvignon Blanc and Cabernet, specially labeled with a recipe for
the perfect friendship.
The three-bottle collection celebrates the qualities moms look
for most in their best friend: honesty, humor and trust, and
will be available exclusively on Zulily.com while supplies last,
beginning today through June 15, for
$49 per trio.
A new, nationwide survey from Zulily revealed that nearly half
(49%) of moms say they have only seen their friends two times or
fewer in the last year. The special edition wine is designed to
help make their upcoming reunions all the more special.
"Friendships are an integral part of life – and that's
especially true for moms. Friends offer a built-in-support system
and source of laughter that can help make the parenting load a bit
lighter," said Megan Marshall,
Zulily's director of brand marketing. "This year, that support
happened mostly from a distance – via video calls, text messages or
on social media. We wanted to help moms mark their in-person
reunions with something worthy of the occasion. Vintage Wine
Estates makes amazing California
wines and these special edition labels speak to what we've always
known a great bottle of wine has the power to do: connect, unite
and celebrate."
Zulily's new nationwide survey of moms also uncovered what's top
of mind for mom when it comes to her friendships:
- Moms Supporting Moms: Friends and partners are the most
essential ingredient of a modern-day friendship, showing that girl
gangs for moms are about far more than just fun.
-
- Nearly 30% of moms speak to their mom friends twice or more a
day. Seventy-five percent of moms say these conversations revolve
around kids at least daily.
- Moms also say support (79%), humor (66%), and patience (65%)
are essential for a successful modern-day friendship.
- When it comes to how their friendships have changed since
becoming a mom, the most common response from moms was that they
proactively look for other mom friends for support (51%).
- Eighty-four percent say a supportive spouse or partner is
important to maintain friendships.
- While moms may not have had much IRL face time with friends,
emojis, social media and kids have helped them stay
connected.
-
- Eighty-four percent of moms stay in touch with friends by
texting, 71% send fun memes or content on social media, and 44% say
they schedule playdates with their kids.
- The emoji language: When it comes to communicating via emojis,
56% of moms say they use the laughing face emoji the most, with the
poop emoji as the least used (5%).
- Sixty-eight percent of moms say they most frequently discuss
relationships (spouses, partners, neighbors and family), 53% say
they discuss momload and the pressures of being a parent, and 49%
say life achievements including milestones with the kids.
- Moms Night Out (MNO): with moms itching to see their best
friends again, girls' nights out and happy hours at home are
ranking as the top ways moms plan to reunite.
-
- Moms say the first thing they plan to do when reuniting with
friends include planning a girls night out (40%) and hosting a
happy hour at home (25%).
- Fifty-three percent of moms say sweets or libations are what
they are most likely to gift their friends, and 64% of moms are
likely to choose wine by the label for their long-awaited happy
hours and MNOs.
To buy a bottle of this new limited-edition wine for your best
friends, visit www.zulily.com.
Methodology
These findings are based on
a Pollfish survey of 1,000 U.S. based moms, ages 18+. The
survey was fielded in May 2021.
About Zulily®
Online retailer Zulily helps moms around the world discover
incredible deals and fresh style for themselves, their families and
their homes. Zulily launches thousands of products at amazing
values each day, curating personalized shopping experiences that
include apparel and footwear for the whole family, toys, home
décor, and so much more. Zulily's app uses compelling video and
imagery to bring more than 15,000 big name brands and boutique
finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
Pennsylvania, and China.
With expertise in technology, merchandising, creative production,
logistics, marketing, customer service, and more, Zulily team
members work together to deliver a fun and engaging shopping
experience that sparks discovery, connection and entertainment.
Zulily has passed millions in savings onto its customers since its
first sale in 2010. For more information visit
www.zulily.com.
Zulily, LLC is a wholly owned subsidiary
of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP),
which includes QVC®, HSN®, Zulily and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy
investments. Qurate Retail Group believes in a Third Way
to Shop® – beyond transactional ecommerce or traditional
brick-and-mortar stores. In addition to being a world leader in
video commerce, Qurate Retail Group is among the top 10
ecommerce retailers in North
America (according to Digital Commerce 360) and is a leader
in mobile commerce and social commerce. For more information,
visit www.qurateretailgroup.com, or follow @QurateRetailGrp on
Facebook, Instagram or Twitter, or
follow Qurate Retail Group on YouTube or
LinkedIn.
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