Qumu Teams Up with Birmingham County Football Association to Empower Player Engagement Through Video on Demand
June 24 2021 - 9:15AM
Business Wire
Qumu Corporation (Nasdaq: QUMU), a leading provider of
cloud-based enterprise video technology, today announced that it
will bring video engagement and tracking capabilities to the
Birmingham County Football Association (BCFA).
For the first time, BCFA’s video content will be available
on-demand to nearly 70,000 football players at 1,200 grassroots
football clubs and almost 25,000 volunteers across the West
Midlands region, providing information, education and valuable
resources to those involved in the grassroots game. Topics covered
will include video updates on legislative or administrative changes
to safeguarding policies that protect minor children and vulnerable
adults playing the game, and “How to Guides” for those new or
needing a refresh on the administrative tasks involved in football.
Topics will also include “call to action” video campaigns for
BCFA’s youth engagement program and a recently launched
sustainability project.
BCFA will capitalize on Qumu’s expansive video on demand (VOD)
capability to easily create and widely distribute content quickly
and efficiently, with advanced security and scale. BCFA will have
complete control over consumption of its videos, and can easily
track when videos are viewed, and for how long and on what devices,
which will help drive future content decisions. End users will be
able to scan a QR code to access exclusive content and subscribe to
the association.
“We are a small team, but have to cover a large geographic area,
and we know from experience that video content is more engaging
with our busy audience. Our staff have a wealth of knowledge and
experience to support football across the region,” said Kevin
Shoemake, CEO of Birmingham County Football Association. “With
Qumu, we can easily produce and share new content, bring members to
BCFA and easily expand our engagement reach to provide succinct on
demand support.”
“BCFA can now holistically and consistently create and
distribute asynchronous video through Qumu’s secure platform,” said
TJ Kennedy, president and CEO at Qumu. “As BCFA develops new video
resources for everyone, from kids just starting on their football
journeys to tenured professionals, Qumu will work alongside them
and their 4,780 teams. We believe that video can drive engagement
and performance.”
For more information about Qumu Cloud, please connect with us or
visit Qumu.com.
About Birmingham County FA
Birmingham County FA is the not-for-profit governing body for
football in Birmingham, the Black Country, Coventry and
Warwickshire. No matter who you are or how you identify, we are
here to provide support and guidance every step of the way on your
football journey. The County boundary is vast, extending beyond
just Birmingham to encompass the Black Country, Coventry, North and
South Warwickshire, Burton, Tamworth, plus other parts of
Staffordshire and Worcestershire. Birmingham County FA supports
1,200 football clubs and 4,780 teams that play all formats of the
game, promoting football through safe environments that respect
diversity & inclusion.
About Qumu Corporation
Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools
to create, manage, secure, distribute and measure the success of
live and on-demand video for the enterprise. Backed by the most
trusted and experienced team in the industry, the Qumu platform
enables global organizations to drive employee engagement, increase
access to video, and modernize the workplace by providing a more
efficient and effective way to share knowledge.
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