New Website Created by Quidel Corp. Provides Consumers With Information & Easy-to-Understand Answers Regarding Lyme Disease
July 12 2021 - 9:00AM
Business Wire
Americans looking for information regarding Lyme disease, often
referred to as the “epidemic within the pandemic,” now have a new
and trusted resource in which to rely with the launch of
LymeDiseaseAnswers.com.
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the full release here:
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Created by Quidel Corporation, the website provides consumers
with the peace of mind that comes with increased knowledge of the
prevalence, causes, warning signs, symptoms and advances in the
testing of Lyme disease, which afflicts nearly 480,000 people
across the country each year.
“Lyme disease can strike anyone of any age, especially those who
spend time in wooded or grassy areas or who play sports on grass
fields in high-risk areas of the country,” said Cheryl Miller, vice
president of new market development for Quidel. “People are
rightfully concerned about contracting Lyme disease and want to
know how to avoid it, especially now with Americans spending more
and more time outdoors as we emerge from the COVID-19 pandemic.
We’ve created LymeDiseaseAnswers.com as a consumer-friendly and
straight-talk place where people can easily find the information
they are seeking.”
The new website, created in tandem is Quidel’s strategic and
creative partner breakwhitelight, contains answers to frequently
asked questions, easy-to-understand infographics showing where Lyme
disease is most prevalent and how it is contracted, the latest
statistics and clinical research taking place regarding the
disease, and links to additional resources on the subject. Also
housed on the site is a series of recently produced “Quick
Takes”—attention-grabbing educational videos that help consumers
and health care professionals alike enhance their knowledge of Lyme
disease by providing the information and up-to-the-minute data
needed to confront this disease quickly and clearly.
Quidel is the diagnostic health care manufacturer behind the
industry’s most rapid and reliable in-office test for Lyme disease,
the Sofia 2 Lyme FIA test. This test provides a patient as well as
his or her physician with indicative results within minutes as
opposed to days, which has historically been the norm. Performed in
the privacy of a doctor’s office or local clinic, it is also the
only test that can get results from a simple finger prick of blood.
Given that the vast majority of patients tested are negative, not
having to wait days for test results allows physicians and nurse
practitioners to more rapidly treat those patients with positive
results while more quickly pursuing other diagnosis and treatment
for those who test negative.
While just launching this month, LymeDiseaseAnswers.com has
already been honored for excellence by the renowned MarCom Awards,
an international creative competition that recognizes outstanding
achievement by marketing and communications professionals, both
corporate and agency. LymeDiseaseAnswers.com received MarCom’s
highest award—its Platinum Award—while competing against more than
6,500 entries from the United States and several foreign
countries.
About Quidel Corporation Quidel Corporation (Nasdaq:
QDEL) is a leading manufacturer of diagnostic solutions at the
point of care delivering a continuum of rapid testing technologies
that further improve the quality of health care throughout the
globe. An innovator for over 40 years in the medical device
industry, Quidel pioneered the first FDA-cleared point-of-care test
for influenza in 1999 and was the first to market a rapid
SARS-CoV-2 antigen test in the U.S. Under trusted brand names
Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s
comprehensive product portfolio includes tests for a wide range of
infectious diseases, cardiac and autoimmune biomarkers, as well as
a host of products to detect COVID-19. With products made in
America, Quidel’s mission is to provide patients with immediate and
frequent access to highly accurate, affordable testing for the good
of our families, our communities and the world. For more
information about Quidel, visit quidel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210712005308/en/
Jim Yeager 818-264-6812 jim@breakwhitelight.com
QuidelOrtho (NASDAQ:QDEL)
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